Clear about Psoriasis

Novartis / 90Ten


The Clear about Psoriasis campaign had clear, simple, but important aims - to persuade patients and health care professionals that clear skin is possible and to get them to work together to make it happen. Outstanding visual content, backed up by the latest attention-grabbing research demonstrated the impact of the disease, and created a widespread belief that clear skin is achievable for people living with psoriasis. The cause was highlighted in 14 countries, with more than 32 million people reached on social media. Clearly targeted messages were delivered to 11,000 dermatologists generating 178,000 video views. Psoriasis UK advocate and founder of Psoriasense, Victoria Fine said: “This campaign has got patients thinking that it is not acceptable to accept anything less than clear skin.”

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