Fred Cook has worked at Golin for the past 30 years – for the last 13 years as Chief Executive Officer, during which time the agency has experienced the biggest growth in its history. He is responsible for the launch in 2011 of Golin’s ground-breaking g4 model, recognised as one of the most creative changes ever in the PR field, and in 2015 he oversaw g4’s upscaling. Fred launched the first g4ward Week and rolled out g4 certification trainings for employees, new job descriptions and career progression plans for each g4 community. He hired a chief community officer, appointed a director of g4 operations and selected g4 chairs to lead the future of g4. And he persuaded six senior level experiences to join Golin from larger agencies in order to share the different and important legacy that he is building. Aside from ongoing support for growing Golin’s community involvement and inspiring teams worldwide to push the limits for all their clients, Fred also oversaw Golin’s highest ever year for new business wins.