Ten consecutive years of growth, added to a formidable client base and a culture of innovation, shows how daring to be different has paid dividends for Instinctif Partners. Continued revenue growth in 2016 saw fee income reach £33.3 million with a turnover of £42.3 million. The partnerships client base expanded by 14% with editions including Majestic Wines, UKPN and Virgin. The client retention rate remained stable at 82%. Innovation is at the heart of the partnership and 2016 saw the appointment of a group wide Head of Innovation and a Head of Creativity and Culture. Survey results show 97% of employees are proud to work for Instinctif and 96% rated the agency’s quality of work as excellent.