Like A Girl Emojis

Procter & Gamble Always / MSLGroup


As a result of this campaign to improve girls’ confidence and help them break through stereotypes society places on them as they cope with the changes of puberty, the Unicode Consortium approved 13 new emojis to better represent and empower girls. The continued #LikeAGirl strategy was focused by research carried out by Always that discovered one billion emojis were texted every day, but 67% of girls thought they implied girls were limited in what they can do. Around 75% thought female emojis should portray more than hair cuts and manicures and should include more positive images, including professional options. An example of the positive reaction to the campaign was encapsulated in Google proposing a suite of new girl emoji options, mostly covering professions. Google getting involved raised the profile and Always was mentioned throughout news coverage.

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