#LikeAGirl - Keep Playing

Procter & Gamble Always / MSLGroup


The Always #LikeAGirl - Keep Playing campaign exceeded all expectations. The Olympic Games in Rio provided the perfect high profile platform to deliver the #LikeAGirl mission message that young women can power on through puberty with confidence. The fact that around 70% of girls give up sport at puberty exemplifies the impact of a drop in confidence at this stage in life can have on top of the stereotypes girls face every day. The campaign video attracted 27.7 views on YouTube and it was mentioned in 77% of media coverage of the campaign. The coverage was 99% positive. To date the campaign has received 2.02 billion impressions in the US alone.

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