Ground-breaking research provided Music Makes It Home with astonishing facts about the benefits of listening to music out loud, at a time when most of us are listening on smartphones and headphones. The arrival of Apple Music on Sonos speakers provided the opportunity to check out the power of music through a comprehensive study of 30,000 people worldwide. It discovered that listening to music out loud creates stronger relationships, more intimacy, and happier families. The news was transmitted loud and clear through 500+ original news stories, and it reached #4 in Science & Tech on Google. Registrations of Apple Music on Sonos were 18 times higher than any other service launch.