Steve Fund’s marketing initiatives transformed the worldwide perception of Intel from an iconic PC ingredient brand to one that delivers amazing experiences in music, sports, gaming, fashion and more. All areas that appeal to the millennial generation. A new tagline - Experience What’s Inside - was created. And as part of the campaign the reality show America’s Greatest Makers offered the chance to win one million dollars developing a product on Intel’s Curie module, Intel enhanced the experience of the ESPN X Games with technology that provided real-time analysis, and Intel joined forces with Lady Gaga at The Grammys to create a technology infused tribute to David Bowie incorporating robotics, augmented reality, and projection mapping. Since taking up the role as Chief Marketing Officer, Steve’s team has engaged millennials, inserted Intel into culturally relevant conversations, improved brand perception and reached nearly 60 billion media impressions.