Results 2016

People & Agencies

Weber Shandwick

2015 was ‘the year of doing something important’ for Weber Shandwick – important work for its people, its culture, its clients and its communities. Bold initiatives included: creating the Engagement Engine, to unite all agency disciplines to create powerful and effective engagement campaigns; becoming the first global ...

Highly Commended: Ketchum

Golin

Over 60 years, Golin has grown from a single office in Chicago to a global integrated agency with 50+ offices worldwide. In 2015, it opened new offices in Moscow, Istanbul and Mexico City as well as a new joint venture agency called GolinMagic to strengthen its foothold in China. It welcomed six senior executives to the firm last year f...

Highly Commended: TogoRun

People & Agencies

PepsiCo

PepsiCo’s global communications team leads some of the most cutting-edge, culture-defining PR programs in the industry and has created some of its best work across brand, corporate and digital PR communications over the past year. 2015 highlights include: iconic global brand campaigns blending sports, music and fashion such as Pep...

Highly Commended: Arcadis

Highly Commended: Shell

Travelzoo

Travelzoo

Travelzoo searches for the best travel and entertainment deals to share with its 28m members worldwide. For its London-based PR team responsible for co-ordinating campaigns and communications across the 11 countries where it operates, the challenge is finding a brand narrative that’s not solely about ‘deals’. In 2015, the ...

Highly Commended: #LikeAGirl - Unstoppable

Always, Proctor & Gamble

Agency: MSLGroup

Fred Cook

Golin

Fred Cook has worked at Golin for the past 30 years – for the last 13 years as Chief Executive Officer, during which time the agency has experienced the biggest growth in its history. He is responsible for the launch in 2011 of Golin’s ground-breaking g4 model, recognised as one of the most creative changes ever in the PR field&...

Highly Commended: Aedhmar Hynes

Text100 Global Communications

People & Agencies

Aaron Sherinian

United Nations Foundation

Aaron Sherinian has dedicated his life to creating a more aware and compassionate future for all. With on-going responsibility to heighten the United Nations Foundation’s work to foster a more peaceful, prosperous and just world, his work throughout 2015 included: spearheading the UN’s push for a legally binding and universal ag...

#LikeAGirl - Unstoppable

Always, Proctor & Gamble

Agency: MSLGroup

P&G – Always’ #LikeAGirl campaign set out to address the drop in confidence more than half of girls experience during puberty. The first #LikeAGirl social experiment video was a huge success, generating almost 100m views. The challenge was how to build on this. P&G – Always set out to emphasise actions behind its call ...

Highly Commended: Girls4Tech

MasterCard

Highly Commended: Starbucks-Opportunity For All

Starbucks

Selfie-nomincs

Mastercard

Agency: Ketchum

MasterCard’s new Selfie Pay app, now being rolled out commercially, came out of an idea to improve the experience of shopping online. Passwords are a pain to remember and a chore to enter on screen, especially mobiles. MasterCard wanted to makeover online shopping by demonstrating the value of biometrics. Many of the alternative s...

Campaign

Nigeria's New Leaders - Buhari and the APC

APC & Government of Nigeria

Agency: BTP Advisers

The All Progressive Congress (APC) was a new political coalition aiming to win power at the Nigerian General Election in 2015. Its goals were ambitious: to introduce their candidate, party and anti-corruption agenda to Nigerians and the world; to win – something an opposition party had not done in the country’s history since indepen...

Highly Commended: Securing a historic debt restructuring deal for Ukraine

Ukraine's Ministry of Finance

Agency: APCO Worldwide

The DigiTruck Project: Closing the Digital Divide in Africa

Arrow Electronics

Agency: Westmeath Global Communications

With more than 182m adults in sub-Saharan Africa unable to read of write, access to information and communication technology is critical to improving Africa’s educational and economic prospects. However, high equipment costs, poor infrastructure, and limited proficiency all prevent muchneeded technology from reaching many area...

Highly Commended: Age Shameless. Quality of life is ageless.

Pfizer

Agency: Ketchum

Campaign

Millicom 25

Millicom

Agency: Green Cave People

Most employees working for NASDAQ-listed public mobile and digital services company Millicom knew and felt little connection with the business but a lot about the Tigo brands which the group owns and operates across 14 markets. As it approached its 25th anniversary, Millicom wanted a birthday celebration that would unite employees around a new ...

Highly Commended: Creating a new collaborative way of working at Canon EMEA

Canon

Agency: MSLGROUP

Countdown to Force Friday

Disney Consumer Products

Disney Consumer Products and Interactive Media wanted to create a worldwide ‘awakening’ ahead of the December 2015 release of Star Wars: The Force Awakens to support the launch of new merchandise months ahead of the movie’s premiere. The challenge was to overcome media reluctance to cover ‘just another product launch’....

Highly Commended: Growing the Pope’s Flock: How One Hashtag United The Church

United States Conference of Catholic Bishops (USCCB)

Agency: Golin

Highly Commended: imlovinit24: Creating 24 Moments of Joy in 24 Cities in 24 Hours

McDonald's Corporation

Agency: Ruder Finn

G7#WELCOMEDAHOAM

Bavarian State Chancellery

Agency: Ketchum Pleon GmbH

The annual G7 gathering of world leaders has become one of the most newsworthy events of each year. With the Bavarian town of Elmau hosting the 2015 G7 Summit, the opportunity was to promote Bavaria’s hospitality as a travel destination. The aim was to create a compelling Bavarian image that international media converging on the town coul...

Highly Commended: Galvanizing the Globe: The United Nations Post-2015 Sustainable Development Agenda

United Nations Foundation

Agency: FleishmanHillard

So Much More

Johnson's

Agency: Allidura Consumer

Johnson’s pioneered baby skincare. But in recent years, the number one baby skin care brand has faced new competition from emerging brands appealing to mothers using ‘all natural’ claims. Though revered for its mild, safe products, Johnson’s needed to remind the world why it is a true leader. It set out to redefi...

Highly Commended: Immortalizing Happiness: MetLife Infinity App in Hong Kong & Macau, China

MetLife Hong Kong

Selfie- nomics

MasterCard

Agency: Ketchum

MasterCard wanted to makeover online shopping by demonstrating the value of biometrics. Passwords are a pain to remember and a chore to enter on screen, especially mobiles. To improve the experience of shopping online, new technologies are being tested. But many of these alternative solutions are in their infancy and many consumers, mer...

#LikeAGirl - Unstoppable

Always, Proctor & Gamble

Agency: MSLGroup

Always’ #LikeAGirl campaign set out to address the drop in confidence more than half of girls experience during puberty. The first #LikeAGirl social experiment video was a huge success, generating almost 100m views. The challenge was how to build on this. Always set out to emphasise actions behind its call for change. Based on insight fro...

Highly Commended: Ford Focus RS

Ford of Europe

Agency: WPP Blended Team (Ford of Europe)

The Marathon Walker

Ogilvy Public Relations Paris

Access to water is a major challenge in Africa where many communities still live without access to clean water. Water for Africa was calling for donations to fund the installation of boreholes via the UK-based charity’s Facebook page and website. The challenge was to raise awareness of the issue. The solution capitalised on strong storytellin...

Highly Commended: 4,000 Voices, 1 Message

World Hepatitis Alliance + World Health Organization

Agency: Ketchum

Selfie-nomics

MasterCard

Agency: Ketchum

MasterCard wanted to makeover online shopping by demonstrating the value of biometrics. Passwords are a pain to remember and a chore to enter on screen, especially mobiles. To improve the experience of shopping online, new technologies are being tested. But many of these alternative solutions are in their infancy and many consumers, mer...

The Facts About Fasting During Ramadan

MSD

Agency: GCI Health

Worldwide, 50m Muslims with diabetes choose to fast during Ramadan despite contrary medical and religious guidelines. MSD’s ‘The Facts About Fasting During Ramadan’ was the first ever global campaign by a pharmaceutical company to help this huge patient population when launched in 2011. The campaign has evolved significantly s...

Highly Commended: High 5 for World Arthritis Day

European League Against Rheumatism (EULAR)

Agency: Ketchum

Growing the Pope’s Flock: How One Hashtag United The Church

United States Conference of Catholic Bishops (USCCB)

Agency: Golin

Ahead of Pope Francis’ first visit to the US, the US Conference of Catholic Bishops (USCCB) wanted to help amplify the Pope’s message across social media. The strategy that resulted harnessed content marketing, influencer outreach and proactive media messaging in a new way. Golin’s realtime relevance team - a traveling gro...

Highly Commended: 4,000 Voices, 1 Message

World Hepatitis Alliance + World Health Organization

Agency: Ketchum

Bees with backpacks - The launch of the Global Initiative for Honey bee Health

Commonwealth Scientific and Industrial Research Organisation (CSIRO)

Honey bees are responsible for one third of the food we eat through pollination – a service worth hundreds of millions of dollars to agriculture, annually. But across the globe, bee populations are crashing and the causes are not understood. A small research group based at CSIRO in Hobart, Tasmania developed micro-sensing technolo...

Highly Commended: Selfie-nomics

MasterCard

Agency: Ketchum

Campaign

Great Chinese Names for Great Britain

VisitBritain

Agency: Ogilvy PR Beijing

VisitBritain wanted to present Britain as a welcoming destination for Chinese visitors and stand out against messages by competing tourist nations. The solution was to earn interest through engaging content by inviting Chinese people to plant the Chinese flag and re-name places - just as British explorers did for centuries as they circumnavigated t...

Highly Commended: World's Best Driving Road

Avis

Agency: Atomic

Highly Commended: Countdown to Force Friday

The Walt Disney Company

Highly Commended: The Global Goals Communications Campaign: 2015, A Year of Opportunity

UN Foundation

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