Shortlist 2017

Campaign categories

A (Rust) Bucket List Experience with Ben 10

Cartoon Network

Agency: Tin Man

Going for Gold: Pizza Hut’s Golden Garlic Knot Pizza Shines at Super Bowl 50

Pizza Hut

Agency: Creation

Creation’s PR team surpassed all expectations with their launch of Pizza Hut’s Stuffed Garlic Knots Pizza, rising above all the razzma...

Making Single Malt Fashionable

anCnoc - International Beverage

Agency: Tin Man

Successfully establishing a new generation of drinkers, the Making A Single Malt Fashionable campaign was created by Tin Man to drive forward the ...

Star Wars Superfans Go Rogue to Launch New Toy Line

The Walt Disney Company

Agency: Disney Consumer Products and Interactive Media

Starbucks Global Unveiling of Holiday Red Cups Designed by Customers

Starbucks

Agency: Zeno Group and Edelman

#CondomEmoji

Durex

Agency: Premier

Targeting 16 to 25-year-olds, the international campaign reinforced the Durex brand and condom range at the centre of the safe sex conversation su...

Campari Shakes it Up for Charity

Campari America

Agency: M Booth

Jameson Shakes Up The Influencer Playbook

Pernod Ricard

Agency: Ketchum

Like A Girl Emojis

Procter & Gamble Always

Agency: MSLGroup

The Always #LikeAGirl campaign, which gained coverage in nearly every targeted publication and 1.5 billion media impressions, successfully cha...

Mix Mania

Mars Petcare

Agency: Weber Shandwick

Playbook

Politico

The Boldest Choice: Election 2016

Frito-Lay/Doritos

Agency: Ketchum

#BrutalCut

ActionAid UK

Agency: Weber Shandwick

Weber Shandwick rose to the ActionAid UK challenge to turn the spotlight on to the painful subject of female genital mutilation (FGM). Millions of peo...

#lifejacketlondon

UNHCR, International Rescue Committee, World Vision, Médecins Sans Frontières, Migrant Voice

Agency: Snappin' Turtle

#RestartAHeart

British Heart Foundation

Dolphin Sanctuary Announcement

National Aquarium

Agency: Golin

Keys of hope

Caritas International

Agency: Ketchum

Keys of Hope prints and biographical films thrust the plight of millions of refugees from war-torn Syria into the spotlight, identifying them as r...

World Pancreatic Cancer Day 2016

United European Gastroenterology

Agency: Spink

a-ha eternalized by Hydro in virtual reality

Norwegian Hydro

Agency: Burson-Marsteller Oslo

More than half the population of Norway, 2.5 million people, engaged with the a-ha eternalised by Hydro in virtual reality campaign, which...

Building an experiential platform to become a beloved brand

TIMx

Agency: S2Publicom Weber Shandwick

Make the Right Connections

Financial Times

Microsoft Brazil – leading innovation in education and entrepreneurism

Microsoft

Agency: Máquina Cohn & Wolfe

Netflix Everywhere

Netflix

Agency: MSLGroup

New communication methods for sharing information about a major engineering project of the 21st century

Sacyr

Agency: Llorente & Cuenca

#SupportRefugees

European Commission

Agency: Burson-Marsteller

Missing Type International

NHS Blood and Transplant

Agency: MHP Communications - Engine

The Missing Type campaign rejuvenated blood donations in the UK and abroad to such an extent that 25,000 people registered to become new blood don...

One Shot Against Seven Deadly Diseases

Immunization Technical Support Unit (ITSU)

Agency: Genesis Burson-Marsteller

Mission Indradhanush raised awareness of the value of immunisation against diphtheria, pertussis, tetanus, tuberculosis, hepatitis B&#...

Rio 2016 - Embratur conquers tourists for Brazil

Embratur

Agency: Máquina Cohn & Wolfe

Showcasing the Power of Olympism at Rio 2016

Qatar Olympic Committee

Agency: Hill+Knowlton Strategies

The Truck Driver's Mother

The Norwegian Labour Inspection Authority/NHO Transport, NHO Reiseliv, NHO Logistikk o

Agency: Geelmuyden Kiese

"Worms" in Lipton Lemon Green Tea®

Unilever

Agency: Edelman

AICPA-CIMA Member Ballot

American Institute of CPAs

Bayer Bee Care Program

Bayer

Agency: Porter Novelli, BBDO and Mastermind Marketing

Positive approach to multi-media campaign, including Tweet a Bee and Feed a Bee initiatives, changed attitudes to crop protection company Baye...

Creating a sustainable network of European mayors to improve the situation of refugees in Europe

Act.Now

Agency: The Skills Group

Daughters of Mother India

Vibha Bakshi

Agency: Weber Shandwick

The outrage of rape victims in India - not only suffering at the hands of their attackers but then facing another ordeal because of their treatment by...

Daughters of Mother India

Vibha Bakshi

Agency: Weber Shandwick

Like A Girl Emojis

Procter & Gamble Always

Agency: MSLGroup

Music For A Cause

Genesis Foundation

Agency: Genesis Burson-Marsteller

PIZZA HUT CHANGES THE STORY WITH PIZZA HUT: THE LITERACY PROJECT

Pizza Hut

Agency: Creation

The Alphabet of Illiteracy

Pearson

Agency: Weber Shandwick

The Alphabet of Illiteracy campaign, convened and founded by Pearson, the world’s leading learning company, propelled the plight of ...

Vodafone's Anti-Bullying Emojis

Vodafone Group

Partnerships with Snapchat, Snaps Media and Imoji helped the #BeStrong initiative and support emoji tackle cyberbullying head-on across 57 countri...

"Deliver the Promise" Campaign

MilliporeSigma, Merck

Bacardi Employees Join No Straws Pledge

Bacardi

Bacardi stirred up people’s perceptions of the company by successfully highlighting another side to its corporate commitments. Having identified...

Connected By… Our Commitment to Patients

Novartis Oncology

Agency: Porter Novelli

DuPont’s Journey to Three: Driving Performance Through Ambiguity

DuPont

Agency: Gagen MacDonald and Think Marketing

Successful management of DuPont’s mega merger with Dow Chemical and the ultimate transition to three companies, through expanded, more e...

HSBC NOW

HSBC

Replacing more than 100 intranet pages world-wide with the HSBC NOW homepage featuring video content and the NOW Share app rejuvenated employees&rsquo...

My story

Medicines and Healthcare products Regulatory Agency

Play to move

Telefónica

Agency: Llorente Cuenca

Sustainable September

Avery Dennison

#CondomEmoji

Durex

Agency: Premier

Durex’s most successful global campaign unified youth communities by perfectly reflecting the brand’s positive approach to sexual health t...

Here & Now

Novartis

Agency: Virgo Health

IBD Unmasked

Takeda Pharmaceutical Company

Agency: Ketchum

LELO HEX™ - A Risk-Taking Campaign to Campaign Against Taking Risks

Lelo

Lelo Global Marketing decided it was time to shake the condom market out of its complacency and inject fresh impetus into the industry, the releva...

National Obesity Care Week

The Obesity Society

Agency: TogoRun

Global PR categories

"A Fighting Chance"

Samsung Electronics

Agency: Ketchum Sports & Entertainment

An early launch of the Samsung campaign - not to mention nearly 10 million views of the A Fighting Chance trailer on YouTube - elevated Samsung to the...

#CondomEmoji

Durex

Agency: Premier

Endless Lives of Glass

FEVE – The European Container Glass Federation

Agency: Weber Shandwick

Music Makes It Home

Sonos

Agency: Weber Shandwick

Ground-breaking research provided Music Makes It Home with astonishing facts about the benefits of listening to music out loud, at a time when mos...

Star Wars Superfans Go Rogue to Launch New Toy Line

The Walt Disney Company

Agency: Disney Consumer Products and Interactive Media

The Aurora Prize for Awakening Humanity

Aurora Humanitarian Initiative

Agency: Edelman

The Social Travel Summit Inverness - #STSInverness

VisitBritain and iambassador

VisitBritain locked into a strong direct link between activities on social media and international visitors’ selection of destinations. Harnessi...

Waldorf Astoria Driving Experiences

Waldorf Astoria Hotels & Resorts

Agency: Magrino

Campaign announcing Waldorf Astoria’s partnership with Automobile Lamborghini attracted wide coverage in exclusive international publications...

"A Fighting Chance"

Samsung Electronics

Agency: Ketchum Sports & Entertainment

#LikeAGirl - Keep Playing

Procter & Gamble Always

Agency: MSLGroup

The Always #LikeAGirl - Keep Playing campaign exceeded all expectations. The Olympic Games in Rio provided the perfect high profile platform to delive...

Earth To Marrakech

UN Foundation

Nissan Kicks for Gold

Nissan Motor Company

Agency: Edelman

Stronger Moms

Procter & Gamble

Agency: MMK +

Procter & Gamble firmly established itself as a brand that understands and serves mothers, thanks to the Strong video and Thank You, Mom c...
Global PR categories

Hangar 1 Fog Point

Hangar 1/Proximo Spirits

Agency: ACHE/ Exposure

Hangar 1 Fog Point successfully cracked the saturated vodka market in the US and abroad, with the product selling out, a documentary film attr...

IBD Unmasked

Takeda Pharmaceutical Company

Agency: Ketchum

Night at Dracula's Castle

Airbnb

Prudential Relationship Index

Prudential

Agency: RFI Daylight

The Excitement Index

Nissan Motor Company

Agency: Ketchum

Vodafone's Anti-Bullying Emojis

Vodafone Group

Tapping into the stories of influencers who had experienced bullying, and feedback from 5,000 teenagers, gave Vodafone the solid foundatio...

#LikeAGirl - Keep Playing

Procter & Gamble Always

Agency: MSLGroup

Marvel x Garage

Disney Consumer Products and Interactive Media

Collaboration with Marvel GARAGE Magazine pushed Marvel into a new fashion-forward frontier, with more than half a billion traditional and social ...

Missing Type International

NHS Blood and Transplant

Agency: MHP Communications - Engine

Linking blood-type letters A, O and B to the missing letters campaign attracted more than its fair share of attention and a flood of new blood don...

Nissan Kicks for Gold

Nissan Motor Company

Agency: Edelman

The Alphabet of Illiteracy

Pearson

Agency: Weber Shandwick

The Alphabet of Illiteracy campaign successfully focused Pearson’s social impact campaign, Project Literacy, with media coverage of the ...

The Excitement Index

Nissan Motor Company

Agency: Ketchum

"A Fighting Chance"

Samsung Electronics

Agency: Ketchum Sports & Entertainment

Be A Maker

Lipton

Agency: Salt

Clear about Psoriasis

Novartis

Agency: 90Ten

The Clear about Psoriasis campaign had clear, simple, but important aims - to persuade patients and health care professionals that clear skin ...

Hendrick’s World Cucumber Day cats vs cucumbers

Hendrick's Gin

Agency: Splendid Communications

IBD Unmasked

Takeda Pharmaceutical Company

Agency: Ketchum

Like A Girl Emojis

Procter & Gamble Always

Agency: MSLGroup

Always’ Girl Emojis film, created to help young women through problems encountered during puberty, attracted massive media coverage and ...

Missing Type International

NHS Blood and Transplant

Agency: MHP Communications - Engine

The Missing Type International campaign proved extremely effective driven by the powerful reach and influence of brands attracting more than 25,00...

Ode to Lesvos

Johnnie Walker

Agency: Smarts Communicate

Conversation 2 Commerce

MSLGroup

Daughters of Mother India

Vibha Bakshi

Agency: Weber Shandwick

Broadcasting the Daughters of Mother India documentary across 10 mainstream channels in eight languages to 10 million people, not only highlighted...

Like A Girl Emojis

Procter & Gamble Always

Agency: MSLGroup

MSL Group achieved the Always #LikeAGirl campaign’s aim of empowering girls to feel limitless and confident through 30 million video views world...

Netflix Everywhere

Netflix

Agency: MSLGroup

St Andrew’s Day 2016 – Where is Andrew?

VisitScotland

Vodafone's Anti-Bullying emojis

Vodafone Group

Building a Global Blueprint for Financial Inclusion

Ant Financial Services Group

Challenge 22: A Lasting Legacy

Agency: Ketchum Raad Middle East

Girls4Tech

Mastercard

Mastercard’s Girls4Tech initiative continues to inspire girls to develop the STEM knowledge needed to become leaders of tomorrow, having now...

Like A Girl Emojis

Procter & Gamble Always

Agency: MSLGroup

As a result of this campaign to improve girls’ confidence and help them break through stereotypes society places on them as they cope with the c...

The New Deal – Addressing the root causes of fragility, conflict and violence

The International Dialogue on Peacebuilding and Statebuilding

Agency: Aequitas Consulting

Vodafone's Anti-Bullying Emojis

Vodafone Group

Millions of #BeStrong emoji interactions, backed by even more reactions on social media and positive editorial articles online across 57 countries...

People and agencies

Cohn & Wolfe

Exceptional growth fuelled by evolution and expansion saw a third consecutive year of double digit revenue increase for Cohn & Wolfe, with par...

Edelman

Continuous evolution over more than six decades has enabled this independent company to help its clients successfully navigate the marketplace as the ...

FleishmanHillard

Ketchum

Weber Shandwick

Sticking to core values in the face of global complexity and uncertainty led to continued success for Weber Shandwick in 2016. Global revenue increase...

Golin

Instinctif Partners

Ten consecutive years of growth, added to a formidable client base and a culture of innovation, shows how daring to be different has paid divi...

Llorente & Cuenca

TogoRun

Zeno Group

Highlights for the Zeno Group during 2016 included record revenues of more than $59 million, worldwide growth of 30 per cent, and redefining i...
People and agencies

Financial Times

The Financial Times team has been able to make the most of 2016’s unpredictable news events and changing global world order, because its bra...

HSBC

The team established positive interaction with employees through the HSBC NOW Share app and the Our People, Our Story film, which inspired fil...

Lego

A brand that connects the generations, the name trips off the tongues of toddlers and grandparents alike. It fuses building skills with creativity...

Daughters of Mother India

Vibha Bakshi

Agency: Weber Shandwick

Barby K Siegel

Agency: Zeno Group

With Barby K. Siegel inspirational at the helm, Zeno fast forwarded its transition from traditional PR to integrated communications, redefinin...

Gail Heimann

Agency: Weber Shandwick

Karen van Bergen

Agency: Omnicom Public Relations Group

Patrick Ford

Agency: Burson-Marsteller

Patrick’s inimitable character and 30 years of specialist experience forms the basis for his exceptional team leadership and inspires the respec...

Rob Flaherty

Agency: Ketchum

People and agencies

Geraldine Calpin

Hilton Worldwide

The Stop Clicking Around campaign, led by Hilton Chief Marketing Officer Geraldine Calpin, generated around 4.5 million bookings worldwide,...

Steve Fund

Intel Corporation

Steve Fund’s marketing initiatives transformed the worldwide perception of Intel from an iconic PC ingredient brand to one that delivers amazing...

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