Shortlist 2017
Campaign categories
A (Rust) Bucket List Experience with Ben 10
Cartoon Network
Agency: Tin Man
Going for Gold: Pizza Hut’s Golden Garlic Knot Pizza Shines at Super Bowl 50
Pizza Hut
Agency: Creation
Creation’s PR team surpassed all expectations with their launch of Pizza Hut’s Stuffed Garlic Knots Pizza, rising above all the razzma...Making Single Malt Fashionable
anCnoc - International Beverage
Agency: Tin Man
Successfully establishing a new generation of drinkers, the Making A Single Malt Fashionable campaign was created by Tin Man to drive forward the ...Star Wars Superfans Go Rogue to Launch New Toy Line
The Walt Disney Company
Agency: Disney Consumer Products and Interactive Media
Starbucks Global Unveiling of Holiday Red Cups Designed by Customers
Starbucks
Agency: Zeno Group and Edelman
#CondomEmoji
Durex
Agency: Premier
Targeting 16 to 25-year-olds, the international campaign reinforced the Durex brand and condom range at the centre of the safe sex conversation su...Campari Shakes it Up for Charity
Campari America
Agency: M Booth
Jameson Shakes Up The Influencer Playbook
Pernod Ricard
Agency: Ketchum
Like A Girl Emojis
Procter & Gamble Always
Agency: MSLGroup
The Always #LikeAGirl campaign, which gained coverage in nearly every targeted publication and 1.5 billion media impressions, successfully cha...Mix Mania
Mars Petcare
Agency: Weber Shandwick
Playbook
Politico
The Boldest Choice: Election 2016
Frito-Lay/Doritos
Agency: Ketchum
#BrutalCut
ActionAid UK
Agency: Weber Shandwick
Weber Shandwick rose to the ActionAid UK challenge to turn the spotlight on to the painful subject of female genital mutilation (FGM). Millions of peo...#lifejacketlondon
UNHCR, International Rescue Committee, World Vision, Médecins Sans Frontières, Migrant Voice
Agency: Snappin' Turtle
#RestartAHeart
British Heart Foundation
Dolphin Sanctuary Announcement
National Aquarium
Agency: Golin
Keys of hope
Caritas International
Agency: Ketchum
Keys of Hope prints and biographical films thrust the plight of millions of refugees from war-torn Syria into the spotlight, identifying them as r...World Pancreatic Cancer Day 2016
United European Gastroenterology
Agency: Spink
a-ha eternalized by Hydro in virtual reality
Norwegian Hydro
Agency: Burson-Marsteller Oslo
More than half the population of Norway, 2.5 million people, engaged with the a-ha eternalised by Hydro in virtual reality campaign, which...Building an experiential platform to become a beloved brand
TIMx
Agency: S2Publicom Weber Shandwick
Make the Right Connections
Financial Times
Microsoft Brazil – leading innovation in education and entrepreneurism
Microsoft
Agency: Máquina Cohn & Wolfe
Netflix Everywhere
Netflix
Agency: MSLGroup
New communication methods for sharing information about a major engineering project of the 21st century
Sacyr
Agency: Llorente & Cuenca
#SupportRefugees
European Commission
Agency: Burson-Marsteller
Missing Type International
NHS Blood and Transplant
Agency: MHP Communications - Engine
The Missing Type campaign rejuvenated blood donations in the UK and abroad to such an extent that 25,000 people registered to become new blood don...One Shot Against Seven Deadly Diseases
Immunization Technical Support Unit (ITSU)
Agency: Genesis Burson-Marsteller
Mission Indradhanush raised awareness of the value of immunisation against diphtheria, pertussis, tetanus, tuberculosis, hepatitis B&#...Rio 2016 - Embratur conquers tourists for Brazil
Embratur
Agency: Máquina Cohn & Wolfe
Showcasing the Power of Olympism at Rio 2016
Qatar Olympic Committee
Agency: Hill+Knowlton Strategies
The Truck Driver's Mother
The Norwegian Labour Inspection Authority/NHO Transport, NHO Reiseliv, NHO Logistikk o
Agency: Geelmuyden Kiese
"Worms" in Lipton Lemon Green Tea®
Unilever
Agency: Edelman
AICPA-CIMA Member Ballot
American Institute of CPAs
Bayer Bee Care Program
Bayer
Agency: Porter Novelli, BBDO and Mastermind Marketing
Positive approach to multi-media campaign, including Tweet a Bee and Feed a Bee initiatives, changed attitudes to crop protection company Baye...Creating a sustainable network of European mayors to improve the situation of refugees in Europe
Act.Now
Agency: The Skills Group
Daughters of Mother India
Vibha Bakshi
Agency: Weber Shandwick
The outrage of rape victims in India - not only suffering at the hands of their attackers but then facing another ordeal because of their treatment by...Daughters of Mother India
Vibha Bakshi
Agency: Weber Shandwick
Like A Girl Emojis
Procter & Gamble Always
Agency: MSLGroup
Music For A Cause
Genesis Foundation
Agency: Genesis Burson-Marsteller
PIZZA HUT CHANGES THE STORY WITH PIZZA HUT: THE LITERACY PROJECT
Pizza Hut
Agency: Creation
The Alphabet of Illiteracy
Pearson
Agency: Weber Shandwick
The Alphabet of Illiteracy campaign, convened and founded by Pearson, the world’s leading learning company, propelled the plight of ...Vodafone's Anti-Bullying Emojis
Vodafone Group
Partnerships with Snapchat, Snaps Media and Imoji helped the #BeStrong initiative and support emoji tackle cyberbullying head-on across 57 countri..."Deliver the Promise" Campaign
MilliporeSigma, Merck
Bacardi Employees Join No Straws Pledge
Bacardi
Bacardi stirred up people’s perceptions of the company by successfully highlighting another side to its corporate commitments. Having identified...Connected By… Our Commitment to Patients
Novartis Oncology
Agency: Porter Novelli
DuPont’s Journey to Three: Driving Performance Through Ambiguity
DuPont
Agency: Gagen MacDonald and Think Marketing
Successful management of DuPont’s mega merger with Dow Chemical and the ultimate transition to three companies, through expanded, more e...HSBC NOW
HSBC
Replacing more than 100 intranet pages world-wide with the HSBC NOW homepage featuring video content and the NOW Share app rejuvenated employees&rsquo...My story
Medicines and Healthcare products Regulatory Agency
Play to move
Telefónica
Agency: Llorente Cuenca
Sustainable September
Avery Dennison
#CondomEmoji
Durex
Agency: Premier
Durex’s most successful global campaign unified youth communities by perfectly reflecting the brand’s positive approach to sexual health t...Here & Now
Novartis
Agency: Virgo Health
IBD Unmasked
Takeda Pharmaceutical Company
Agency: Ketchum
LELO HEX™ - A Risk-Taking Campaign to Campaign Against Taking Risks
Lelo
Lelo Global Marketing decided it was time to shake the condom market out of its complacency and inject fresh impetus into the industry, the releva...National Obesity Care Week
The Obesity Society
Agency: TogoRun
Global PR categories
"A Fighting Chance"
Samsung Electronics
Agency: Ketchum Sports & Entertainment
An early launch of the Samsung campaign - not to mention nearly 10 million views of the A Fighting Chance trailer on YouTube - elevated Samsung to the...#CondomEmoji
Durex
Agency: Premier
Endless Lives of Glass
FEVE – The European Container Glass Federation
Agency: Weber Shandwick
Music Makes It Home
Sonos
Agency: Weber Shandwick
Ground-breaking research provided Music Makes It Home with astonishing facts about the benefits of listening to music out loud, at a time when mos...Star Wars Superfans Go Rogue to Launch New Toy Line
The Walt Disney Company
Agency: Disney Consumer Products and Interactive Media
The Aurora Prize for Awakening Humanity
Aurora Humanitarian Initiative
Agency: Edelman
The Social Travel Summit Inverness - #STSInverness
VisitBritain and iambassador
VisitBritain locked into a strong direct link between activities on social media and international visitors’ selection of destinations. Harnessi...Waldorf Astoria Driving Experiences
Waldorf Astoria Hotels & Resorts
Agency: Magrino
Campaign announcing Waldorf Astoria’s partnership with Automobile Lamborghini attracted wide coverage in exclusive international publications..."A Fighting Chance"
Samsung Electronics
Agency: Ketchum Sports & Entertainment
#LikeAGirl - Keep Playing
Procter & Gamble Always
Agency: MSLGroup
The Always #LikeAGirl - Keep Playing campaign exceeded all expectations. The Olympic Games in Rio provided the perfect high profile platform to delive...Earth To Marrakech
UN Foundation
Nissan Kicks for Gold
Nissan Motor Company
Agency: Edelman
Stronger Moms
Procter & Gamble
Agency: MMK +
Procter & Gamble firmly established itself as a brand that understands and serves mothers, thanks to the Strong video and Thank You, Mom c...
Hangar 1 Fog Point
Hangar 1/Proximo Spirits
Agency: ACHE/ Exposure
Hangar 1 Fog Point successfully cracked the saturated vodka market in the US and abroad, with the product selling out, a documentary film attr...IBD Unmasked
Takeda Pharmaceutical Company
Agency: Ketchum
Night at Dracula's Castle
Airbnb
Prudential Relationship Index
Prudential
Agency: RFI Daylight
The Excitement Index
Nissan Motor Company
Agency: Ketchum
Vodafone's Anti-Bullying Emojis
Vodafone Group
Tapping into the stories of influencers who had experienced bullying, and feedback from 5,000 teenagers, gave Vodafone the solid foundatio...#LikeAGirl - Keep Playing
Procter & Gamble Always
Agency: MSLGroup
Marvel x Garage
Disney Consumer Products and Interactive Media
Collaboration with Marvel GARAGE Magazine pushed Marvel into a new fashion-forward frontier, with more than half a billion traditional and social ...Missing Type International
NHS Blood and Transplant
Agency: MHP Communications - Engine
Linking blood-type letters A, O and B to the missing letters campaign attracted more than its fair share of attention and a flood of new blood don...Nissan Kicks for Gold
Nissan Motor Company
Agency: Edelman
The Alphabet of Illiteracy
Pearson
Agency: Weber Shandwick
The Alphabet of Illiteracy campaign successfully focused Pearson’s social impact campaign, Project Literacy, with media coverage of the ...The Excitement Index
Nissan Motor Company
Agency: Ketchum
"A Fighting Chance"
Samsung Electronics
Agency: Ketchum Sports & Entertainment
Be A Maker
Lipton
Agency: Salt
Clear about Psoriasis
Novartis
Agency: 90Ten
The Clear about Psoriasis campaign had clear, simple, but important aims - to persuade patients and health care professionals that clear skin ...Hendrick’s World Cucumber Day cats vs cucumbers
Hendrick's Gin
Agency: Splendid Communications
IBD Unmasked
Takeda Pharmaceutical Company
Agency: Ketchum
Like A Girl Emojis
Procter & Gamble Always
Agency: MSLGroup
Always’ Girl Emojis film, created to help young women through problems encountered during puberty, attracted massive media coverage and ...Missing Type International
NHS Blood and Transplant
Agency: MHP Communications - Engine
The Missing Type International campaign proved extremely effective driven by the powerful reach and influence of brands attracting more than 25,00...Ode to Lesvos
Johnnie Walker
Agency: Smarts Communicate
Conversation 2 Commerce
MSLGroup
Daughters of Mother India
Vibha Bakshi
Agency: Weber Shandwick
Broadcasting the Daughters of Mother India documentary across 10 mainstream channels in eight languages to 10 million people, not only highlighted...Like A Girl Emojis
Procter & Gamble Always
Agency: MSLGroup
MSL Group achieved the Always #LikeAGirl campaign’s aim of empowering girls to feel limitless and confident through 30 million video views world...Netflix Everywhere
Netflix
Agency: MSLGroup
St Andrew’s Day 2016 – Where is Andrew?
VisitScotland
Vodafone's Anti-Bullying emojis
Vodafone Group
Building a Global Blueprint for Financial Inclusion
Ant Financial Services Group
Challenge 22: A Lasting Legacy
Agency: Ketchum Raad Middle East
Girls4Tech
Mastercard
Mastercard’s Girls4Tech initiative continues to inspire girls to develop the STEM knowledge needed to become leaders of tomorrow, having now...Like A Girl Emojis
Procter & Gamble Always
Agency: MSLGroup
As a result of this campaign to improve girls’ confidence and help them break through stereotypes society places on them as they cope with the c...The New Deal – Addressing the root causes of fragility, conflict and violence
The International Dialogue on Peacebuilding and Statebuilding
Agency: Aequitas Consulting
Vodafone's Anti-Bullying Emojis
Vodafone Group
Millions of #BeStrong emoji interactions, backed by even more reactions on social media and positive editorial articles online across 57 countries...People and agencies
Cohn & Wolfe
Exceptional growth fuelled by evolution and expansion saw a third consecutive year of double digit revenue increase for Cohn & Wolfe, with par...Edelman
Continuous evolution over more than six decades has enabled this independent company to help its clients successfully navigate the marketplace as the ...FleishmanHillard
Ketchum
Weber Shandwick
Sticking to core values in the face of global complexity and uncertainty led to continued success for Weber Shandwick in 2016. Global revenue increase...Golin
Instinctif Partners
Ten consecutive years of growth, added to a formidable client base and a culture of innovation, shows how daring to be different has paid divi...Llorente & Cuenca
TogoRun
Zeno Group
Highlights for the Zeno Group during 2016 included record revenues of more than $59 million, worldwide growth of 30 per cent, and redefining i...
Financial Times
The Financial Times team has been able to make the most of 2016’s unpredictable news events and changing global world order, because its bra...HSBC
The team established positive interaction with employees through the HSBC NOW Share app and the Our People, Our Story film, which inspired fil...Lego
A brand that connects the generations, the name trips off the tongues of toddlers and grandparents alike. It fuses building skills with creativity...Daughters of Mother India
Vibha Bakshi
Agency: Weber Shandwick
Barby K Siegel
Agency: Zeno Group
With Barby K. Siegel inspirational at the helm, Zeno fast forwarded its transition from traditional PR to integrated communications, redefinin...Gail Heimann
Agency: Weber Shandwick
Karen van Bergen
Agency: Omnicom Public Relations Group
Patrick Ford
Agency: Burson-Marsteller
Patrick’s inimitable character and 30 years of specialist experience forms the basis for his exceptional team leadership and inspires the respec...Rob Flaherty
Agency: Ketchum
