Shortlist

Campaign categories

"TBE protection? Yes, of course!"

Pfizer Germany

Agency: Cohn&Wolfe Germany

#MakingSchistory - Raising awareness for the neglected tropical disease, schistosomiasis

Merck & GSA

Agency: MSL

Back To Work

Medela India Private Limited

Agency: Genesis Burson-Marsteller

Women across India have been given information vital to being able to balance family life as a new mother and their return to work. Breast pump and nursing accessories manufacturer Medela launched a Back to Work campaign after a survey revealed nearly 60% of companies had problems with new mothers quitting their jobs after a maternity break so they...

My Life, Our Future – Making Knowledge Hereditary

National Hemophilia Foundation, American Thrombosis and Hemostasis Network, Bloodworks Northwest, Bioverativ

Agency: KYNE

Prescribed to Death

National Safety Council

Agency: Ketchum, Energy BBDO, m ss ng p eces, PHD

Faced with a mission to Stop EveryDay Killers, an emotionally riveting memorial wall – Prescribed to Death – was created and displayed in cities across America, backed by YouTube and Facebook content, to drive home the message that opioid painkillers are responsible for an epidemic of addiction and accidental overdose deaths...

Countdown to Day One: Creating DowDuPont

DuPont

Agency: Gagen MacDonald & Think Marketing

The Countdown to Day One: Creating DowDuPont campaign handled the complicated and challenging announcement of the biggest industrial merger in history brilliantly. Cagen MacDonald and Think Marketing created strategies which delivered improved business performance, while minimising disruption and enhancing employee and leader confidence.

Go Hilton: Giving Team Members the World

Hilton

Hitachi Vantara Company Launch Campaign

Hitachi Vantara

Medtronic Puts 5,000 Employees First in Wake of Hurricane Maria

Medtronic

Agency: Edelman

When Hurricane Maria devastated Puerto Rico, leaving the island without electricity and destroying 85% of homes, the first and top priority for Medtronic was the safety and wellbeing of its 5,000 employees. Immediate action was needed and the company checked on every employee, including hiring 40 drivers to go door to door to contac...

StepAhead

GE

Agency: TVC Group

VOXI Launch

Vodafone

Agency: We are Vista

Dubai Fitness Challenge: 30x30

The Dubai Corporation for Tourism and Commerce Marketing (DCTCM)

Agency: ASDA'A Burson-Marsteller

Facing up to Schizophrenia: The Fight for Better Treatment, Support and Acceptance

Hong Kong Association of Psychosocial Rehabilitation

Agency: Weber Shandwick

Putting the needs of patients and caregivers at the centre of the debate, the fight for better treatment, support and acceptance for schizophrenia sufferers alerted the Hong Kong government to the need for extra resources. That led to more case managers, a Facebook page dedicated to destigmatising mental health, and a comprehensive ...

Girls In STEM

Microsoft Europe

Agency: Creation

Manyata: #DontForgetMoms

MSD for Mothers

Agency: Weber Shandwick

Shocking figures showed that almost 45,000 women die in India every year because of a lack of quality care during childbirth. Weber Shandwick was brought onboard to showcase the benefits of maternity benefit benchmark Manyata and persuade private providers to join the quality movement. Since then, there has been a 50% jump in the number of ...

Prescribed to Death

National Safety Council

Agency: Ketchum, Energy BBDO, m ss ng p eces, PHD

AMERICA’S BIGGEST BREWER HALTS BEER PRODUCTION IN RESPONSE TO NATURAL DISASTER

ANHEUSER-BUSCH

Agency: FleishmanHillard

Dogs Who Changed the World

Milk-Bone

Agency: PR Hacker

Local hero dogs were given a leading role in this inspirational campaign devised and delivered by PR Hacker to generate media coverage equivalent to a major TV advertising campaign. Long-established American dog treat brand Milk-Bone wanted to highlight the millions of dollars it had donated to Canine Assistants – a nonprofit providing servic...

Duracell: Big Battery Hunt

Duracell

Agency: Hill+Knowlton Strategies

Girls In STEM

Microsoft Europe

Agency: Creation

Manyata: #DontForgetMoms

MSD for Mothers

Agency: Weber Shandwick

Our freedom is (still) not granted

O2 Czech Republic / O2 Slovakia

Agency: Triad Advertising, FleishmanHillard, Seesame

Staring Down Wall Street: State Street's Fearless Girl

State Street Corporation

State Street Global Advisors struck a chord with many when it called on companies to have greater gender diversity on their boards and created a fund to invest in companies with more women in leadership, not just based on the need for equality, but also on the back of research showing companies with more women in leadership roles outperform...

#toocoolforplastics

Iceland Foods

Agency: Weber Shandwick

Leading from the front paid off for Iceland, with the support of Weber Shandwick, when the supermarket declared it would remove plastic from packaging on all its own brands – 1,400 lines –– in five years. The move drew support from the Prime Minister, government departments, environmental campaigners and captur...

2017 Bayer Bee Care Program

Crop Science, a division of Bayer

Agency: Porter Novelli, BBDO and Mastermind Marketing

Americans for Affordable Products

National Retail Federation and Retail Industry Leaders Association

Agency: DDC Public Affairs

An aggressive communications barrage of digital activity formed a key component of the Americans for Affordable Products’ campaign against plans to introduce a Border Adjustment Tax. The campaign focused on the impact of the tax on prices for essential items including clothing and food, highlighted the risk to jobs, and contrasted fam...

Medtronic Puts 5,000 Employees First in Wake of Hurricane Maria

Medtronic

Agency: Edelman

Responsible Skifest

Holmenkollen Skifestival AS

Agency: JCP Nordic

2017 - The Year of Nice

Monarch

Agency: Tin Man

When research revealed Monarch Airlines was considered to be “nicer” than its competitors, it provided the key to Tin Man delivering an exceptionally successful campaign based on what could be seen as a very ordinary word. Monarch’s target audience was crying out for a return to traditional values of niceness, politeness a...

Bring Your O Game

Hot Octopuss

Agency: Manifest Group

Dubai Font: A New Form of Expression

The Executive Council of Dubai

Agency: ASDA'A Burson-Marsteller

Force Friday II

The Walt Disney Company

Star Wars fans worldwide were captivated by the 10-day Find the Force campaign, which saw the Stars Wars app opened more than four million times. It generated a 3,000% boost in registrations at StarWars.com, a substantial jump in toy sales and alerted millions of fans to the first Star Wars movie in a generation - Star Wars: The Last Je...

Great Art for Everybody

Rise Art

Agency: Tin Man

ManFran

Virgin Atlantic

Agency: Weber Shandwick

Xbox One X Launch

Edelman Assembly

Agency: Edelman Assembly

BK LOVING "IT"

Burger King Deutschland GmbH

Agency: Emanate GmbH

Emanate Germany hijacked the clown in the horror film “It” to run a devilish Burger King promotion turning the tables on arch rival McDonald’s iconic clown Ronald during a specially arranged German pre-premier of the movie, when the message “The moral is: Never Trust a Clown” was projected onto the screen beside a ...

Blood Normal

Libresse

Agency: Ketchum

Rising to the challenge of breaking the silence surrounding menstruation, Libresse launched #Blood Normal. Libresse had already tackled the taboo of periods in women’s sports and, during that process, realised discussion of women’s periods was virtually absent from popular culture - ignored by mainstream media and rarely fea...

Children of Understanding

Campofrío Food Group

Agency: LLORENTE & CUECA S.L.

Igniting Excitement for Call of Duty: WWII’s Return to Its Franchise Roots

Activision

Agency: PMK BNC, Step 3, RED Consultancy

The Spotted Cheetah

Frito-Lay

Agency: Ketchum

#ClickWithCompassion Campaign

Monica Lewinsky

Agency: Dini von Mueffling Communications

Break Bread Smash Stigma

Casey House

Agency: Narrative (a division of Bensimon Byrne)

Global leader in HIV/AIDS care, Casey House turned the spotlight on the silent stigma that still surrounds HIV. A survey in Canada revealed 50% of people would not accept food from someone with HIV, which inspired Narrative to come up with the Break Bread Smash Stigma campaign. A press conference was held in Toronto to unveil the new Casey ...

Evan PSA

Sandy Hook Promise

Agency: Dini von Mueffling Communications

Know, Never Forget, Condemn. And Forgive

The Memory Fund, The GULAG History Museum

Agency: CROS

Pure Earth Highlights Global Impact of Pollution to Public Health Problem and Economics

Pure Earth

Agency: TogoRun

Using evidence from the Lancet Commission on Pollution and Health report, this TogoRun campaign for Pure Earth highlighted the devastating cost of inaction against pollution in lives, money and lost opportunities. It helped focus a UN Environment conference solely on pollution, while Pure Earth enlisted support for its work from 20 new ...

Saving lives in Anguilla: Ensuring the UK Government protects its citizens

The Pure Anguilla Foundation

Agency: Aequitas Consulting

Global Relevance Review

Golin

HPE Takes its Mars-Shot

Hewlett Packard Enterprise

Agency: Interfuse Communications, a Ketchum Company

Innovation saved the day for B2B technology leader Hewlett Packard Enterprise (HPE), which retained a strong overall reputation a year after separating from Hewlett-Packard, but was not as strongly linked to cutting edge technologies as it wanted. HPE set out to convince people the company’s prospects were strong and the Mars Shot was...

Open New Worlds

Viacom18 Media Pvt.

Starbucks, 15 Years in Mexico

Starbucks

Agency: LLORENTE & CUECA S.L.

THE UNITED STATES OF BEER

ANHEUSER-BUSCH

Agency: FleishmanHillard

President Trump’s arrival in the White House turned the spotlight on companies with foreign links so the multichannel, proactive storytelling campaign The United States of Beer was launched to emphasis AB’s entrepreneurial culture, major investments, job creation and positive economic impact as an iconic American company.

#ISeeMore

Institution of Engineering and Technology

Agency: Tin Man

#Nuggs4Carter

Wendy's

Agency: Ketchum, VML and Spark

Teenager Carter Wilkerson’s insatiable appetite for Wendy’s chicken nuggets provided a golden opportunity for Ketchum to help the brand ride a massive PR wave on social media. Carter used Wendy’s Twitter handle to ask how many retweets he would need to earn a year’s worth of free nuggets. The social media team quickly replie...

Emirates Child Boredom Quotient

Emirates

Agency: Red Consultancy

Teaming up with the less-than-perfect Scummy Mummies to produce an amusing video attracted more than 1.8 million Facebook impressions. It highlighted the many stressful situations parents face on a long-haul flight and was backed by a multi-platform Emirates campaign suggesting the best ways to avoid those situations or deal with them.

Halo Wars 2 Beta Launch

Edelman Assembly

Agency: Edelman Assembly

MAKE IT Live: Showcasing the business value of creativity

Adobe

Agency: MSL China

Back To Work

Medela India Private Limited

Agency: Genesis Burson-Marsteller

Breast pump and nursing accessory manufacturer Medela launched the Back to Work campaign to counter survey findings that 42% of Indian women felt they had to leave their jobs to nurse their new-born babies. A video released during World Breastfeeding Week emphasised how women could continue to work and still give their children the best start. It w...

It's Time We #PayAttention

AVON Beauty Products

Agency: Zeno Group India

Joy

HomeAway

Agency: Ketchum Singapore

Manyata: #DontForgetMoms

MSD for Mothers

Agency: Weber Shandwick

The Great Singapore Replay

Agency: Zeno Group and Temasek

Zeno’s innovative Great Singapore Replay campaign raised the profile of investment firm Temesak – already known as a corporate giant – to new heights as a catalyst enabling young islanders to realise their dreams of performing homegrown music from the past, present and future. It established Temasek as a trusted cultural champ...

Educador Inspirador - Inspiring Learning

Quizlet

Agency: Sherlock Communications

California-based mobile and website study tool Quizlet took Brazil by storm thanks to a ground-breaking launch by Sherlock Communications. It attracted more than a quarter of a million users over 11 months, thanks to online interactions, press coverage and a nationwide awards programme to recognise inspiring teachers.

Inovathon Scania 2017

Scania Latin America

Agency: LLORENTE & CUECA S.L.

Test of Courage

Pfizer

Agency: Ketchum/Little George

Under the Yellow September initiative in Brazil, Pfizer delivered a dramatic twist in its campaign to raise awareness of the effects of depression, in a “daring and creative” move, according to judge Saada Hammad. The US-based pharmaceutical giant engaged professional actors who thought they were being cast in a movie. The r...

The First Time Has No Age

Pfizer

Agency: Ketchum/Little George

Umami, The 5th Taste

Ajinomoto do Brasil

Agency: Race Communications

#MadeinQatar

Al Meera Consumer Goods Company

Agency: GREY DOHA

9th Annual ASDA’A Burson-Marsteller Arab Youth Survey 2017

Proprietary thought leadership campaign

Agency: ASDA'A Burson-Marsteller

For the first time, Burson-Marsteller’s survey delved into A Region Divided, with 200 million young people split into haves and have-nots by access to opportunity. It also included a supplementary survey of young Syrian refugees in Jordan and Lebanon – a group that had been excluded from the survey since 2011 because of the secu...

Dubai Font: A New Form of Expression

The Executive Council of Dubai

Agency: ASDA'A Burson-Marsteller

Energy With Impact

Abu Dhabi National Oil Company

Agency: ASDA'A Burson-Marsteller

Innovation Prize for Africa 2017-African Innovation Foundation Innovation Prize for Africa

African Innovation Foundation

Agency: Djembe Communications FZ LLC

Unleash Your Potential

INFINITI Middle East

Agency: Four Communications Gulf

A fully integrated campaign to introduce the Q50S by Four Communications Gulf provided Infiniti Middle East with its most successful car launch ever, in the face of tough trading conditions. The campaign included creating a soundtrack from brainwaves, which perfectly reflected the excitement felt when driving the luxury sports sedan.

Global PR categories

BK LOVING "IT"

Burger King Deutschland GmbH

Agency: Emanate GmbH

Emanate Germany hijacked the clown in the horror film “It” to run a devilish Burger King promotion turning the tables on arch rival McDonald’s iconic clown Ronald during a specially arranged German pre-premier of the movie, when the message “The moral is: Never Trust a Clown” was projected onto the screen beside a ...

Blood Normal

Libresse

Agency: Ketchum

DB Export Beer Bottle Sand

DB Breweries

Agency: Spark PR & Activate

Promoting a process that turned DB Export beer bottles back into sand established drinking DB beer as a solution to the global shortage of sand and declining beaches. It helped make DB Export Gold the only top-five mainstream beer brand in New Zealand to achieve growth and it became the fastest growing mainstream brand in the country.

Handle with Care

Gillette

Agency: Ketchum

Millions of people need help shaving every day but Gillette’s Handle with Care campaign was behind the introduction of the first razor designed specifically to shave someone else’s face. It attracted millions of social media impressions and hundreds of thousands of YouTube video views, and created the environment for a positive rece...

Make Earth Great Again

BrewDog

Agency: Manifest Group

Staring Down Wall Street: State Street's Fearless Girl

State Street Corporation

State Street’s bold decision to champion the success of women in leadership roles in business reaped rich rewards in terms of news coverage and online interaction. State Street highlighted the improved performance of companies that had women in the most senior positions, introduced a fund dedicated to investing in companies with a higher ...

Bayer Global Community Service Day

Bayer Environmental Science

Agency: Global Prairie on behalf of Bayer

The first Global Environmental Science Community Service Day brought together the entire Bayer organisation to serve local communities and groups, with the aim of contributing to a better life for all. The goal was to work with people across the world that share values and purpose, and contribute to diverse communities. The service day saw ...

Dubai Font: A New Form of Expression

The Executive Council of Dubai

Agency: ASDA'A Burson-Marsteller

The launch of Dubai Font - the world’s first Microsoft font created by and named after a city - encouraged self-expression and promoted reading and creativity while reinforcing the city’s reputation for heritage and modernity. It championed Dubai’s relentless drive towards a better, smarter future, by establishing the city...

Sunflowers 360

The National Gallery, Vincent Van Gogh Museum, Neue Pinakothek, Philadelphia Museum of Art, and Seiji Togo Memorial

Agency: Facebook

African Innovation Foundation's Innovation Prize for Africa

African Innovation Foundation

Agency: Djembe Communications FZ LLC

An Icon Re-Imagined: launching the Nokia 3310 at Mobile World Congress

HMD Global - the home of Nokia phones

Agency: AxiCom

A new twist on an old favourite took the Mobile World Congress 2017 by storm – the world’s biggest mobile industry trade show – thanks to a campaign by AxiCom. The brief from HMD was to devise a launch strategy for the debut Nokia smartphone portfolio and Nokia 3310. The plan was to maximise the retro impact of the return of the e...

Digital Empowers

Tata Consultancy Services

The Digital Empowers campaign underlined Tata Consultancy Services’ commitment to harnessing the power of digital technologies to create a fairer, more inclusive society as a vital and dynamic force for good. It made a big impact at the World Economic Forum as well as with communities and organisations around the world.

Samsung's First Look 2017

Samsung Electronics Co.

Agency: FleishmanHillard

USA Pavilion at Expo 2017

U.S. State Department and Private-Sector Sponsors

Agency: APCO Worldwide

Global PR categories

Blood Normal

Libresse

Agency: Ketchum

Force Friday II

The Walt Disney Company

Gorillaz Recruitment Code Cracking Challenge

Jaguar Land Rover

The PR team at Jaguar Land Rover joined forces with world-famous virtual band Gorillaz to devise a unique approach to finding the next generation of engineering and software superstars. A codebreaking challenge on a Gorillaz mixed-reality mobile app put would-be future engineering stars to the test. The app offered an engaging way to recruit a dive...

Taking Flight to Explain Complicated Technology from Cockpit to Cabin

Honeywell Aerospace

Agency: WE Communications

The Wolf

HP

Zippo Flame Art

Zippo

Agency: DeVries Global

Collaboration with renowned fire artist Steen Spazuk – including a limited edition lighter that sold out - linked his work to the Zippo brand, generating widespread coverage in the press and interest on digital platforms. It helping the popular lighter brand in its fight to grow new markets as the number of smokers declines.

#LETSWOW – Lidl x Heidi Klum fashion collection

Lidl Stiftung & Co KG

Agency: häberlein & mauerer

Discount supermarket Lidl successfully added quality fashion to its sales with a link to one of the world’s most exclusive labels, Heidi Klum, attracting considerable coverage in glossy magazines like Elle and Cosmopolitan and online with Grazia, Voice and Gala, driven by a fully integrated PR campaign and the hashtag #LETSWOW...

9th Annual ASDA’A Burson-Marsteller Arab Youth Survey 2017

Proprietary thought leadership campaign

Agency: ASDA'A Burson-Marsteller

Digital Empowers

Tata Consultancy Services

Force Friday II

The Walt Disney Company

Honeywell Goes Live to Drive Demand Worldwide

Honeywell Safety & Productivity Solutions

Agency: Weber Shandwick

Honeywell and Weber Shandwick decided to do something different to draw attention to the fact Honeywell was now playing an innovative role in the safety and productivity solutions market – workflow automation and worker safety. They opted for a series of live broadcasts featuring carefully selected new products and beta customers. The team al...

#LETSWOW – Lidl x Heidi Klum fashion collection

Lidl Stiftung & Co KG

Agency: häberlein & mauerer

2018 Travel Risk Outlook & Business Resilience Trends Watch

International SOS

A Very Merry Mistake

Air New Zealand

This campaign revolved around a video that captured the hearts of those at home, expats and friends of expats around the world, as well as tapping into New Zealand’s renowned self-deprecating sense of humour. It fulfilled the brief of building brand equity and providing warm remarketing leads in the run-up to Air New Zealand’s J...

Childhood Enders

Save the Children

Agency: Weber Shandwick

FIS Readiness Report

FIS

FIS, the world’s largest global provider of financial technology solutions, sliced its Readiness Report in different ways to provide a yearlong PR launch to the banking, capital market, asset management, insurance, hedge fund, fund administration and private equity sectors, attracting sustained widespread cover...

Shell Driving Experiment

Shell

Agency: Edelman

9th Annual ASDA’A Burson-Marsteller Arab Youth Survey 2017

Proprietary thought leadership campaign

Agency: ASDA'A Burson-Marsteller

Evan PSA

Sandy Hook Promise

Agency: Dini von Mueffling Communications

The powerful Evan short film was launched by Dini von Mueffling Communications as part of the Sandy Hook Promise Know the Signs campaign. The mission was to prevent gun violence, and other forms of violence, and victimisation, before it happens by educating and mobilising young people and adults to identify, intervene, and get h...

ReConnect: The world’s biggest recruitment programme for career-break women

Vodafone Group

Youth Ag-Summit: Inspiring the Next Generation of Agricultural Leaders

Bayer, Division Crop Science

Agency: Weber Shandwick (Brussels)

The far-reaching multiplatform Weber Shandwick campaign enhanced Bayer’s position as a champion for agricultural innovation, sustainability and social responsibility. It also secured its reputation for opening up opportunities to young leaders worldwide, and the company’s ongoing license to operate in the crop science space of t...

#DreamBigPrincess

Disney Consumer Products and Interactive Media

9th Annual ASDA’A Burson-Marsteller Arab Youth Survey 2017

Proprietary thought leadership campaign

Agency: ASDA'A Burson-Marsteller

The ASDA’A Burson-Marsteller Arab Youth Survey exceeded all expectations, with more than 500 print, online and broadcast coverage hits, gaining a total print and online reach of 273 million. The campaign attracted a total of 2.6 million impressions on Twitter, along with more than 38 million hashtag impressions with #ArabYouth...

Girls4Tech: Making a difference one girl at a time

Mastercard

Mastercard continues to inspire young women to develop the Science Technology Engineering and Maths (STEM) skills they will need to become leaders of tomorrow through its signature education programme Girls4Tech. The company also aims to make sure its employees are up to date with payment technology, create company-wide volunteer opportunities&...

ReConnect: The world’s biggest recruitment programme for career-break women

Vodafone Group

People and agencies

People and agencies

Cohn & Wolfe

Edelman

An independent, family run business with 65 years of experience and expertise, Edelman continues to evolve and now includes C-suite advisory services, dedicated digital strategies and communications marketing in multi-faceted campaigns. Global revenues rose 2.2% to $894 million alongside accelerated growth of 3.4%.

FleishmanHillard

Golin

Weber Shandwick

Weber Shandwick continues to thrive in what has been a challenging year for clients, the business environment and the PR industry. Looking to the future, brand safety is increasing in importance with expanding risk management assignments – such as helping Budweiser navigate its unintentionally controversial Super Bowl ad. The firm is ...

GCI Health

The WPP Group agency is relentlessly dedicated to inspiring healthy behaviour through industry-leading talent and innovation for breakthrough communications for medical advances. That led to winning significant flagship competitive business and a blockbuster 2017 for GCI Health, with a 25% increase in revenue and an almost perfect client and st...

Instinctif Partners

Ten years of uninterrupted annual revenue growth continues to provide a solid platform for success at Instinctif Partners. Revenues were up 44% across emerging markets – Middle East and North Africa, and Greater China. It was a year of firsts for the company, including the first paper cup recycling scheme agreed in the UK, a first...

KYNE

Manifest Group

Zeno Group

Financial Times

Providing news, comment, data and analysis for the business community in the UK, US, Asia and beyond, the Financial Times has a combined paid-print and digital circulation in excess of 910,000, up nearly 8% year on year with teams in London, New York and Hong Kong, combining the power of journalism, reader en...

Royal Philips

Communication and education continue to be at the heart of Royal Philips evolution from a brand associated with shavers, televisions and lighting to a world leader in health technology that aims to improve three billion lives a year by 2025. During 2017, three key PR campaigns drove the company’s transformation. Better Me, Better ...

Girls4Tech: Making a difference one girl at a time

Mastercard

Mastercard continues to inspire young women to develop the Science Technology Engineering and Maths (STEM) skills they will need to become leaders of tomorrow through its signature education programme Girls4Tech. The company also aims to make sure its employees are up to date with payment technology, create company-wide volunteer opportunities&...
People and agencies

Edward Walsh

Royal Philips

Franz Paasche

PayPal Holding

Karen Kahn

HP

Karen Kahn has worked tirelessly to promote HP’s newly formed C-suite and reinvent one of the most valuable brands on the planet. She led the company’s global communications strategy around the $1.1 billion acquisition of Samsung’s printing business and, since she joined HP, company shares are up more than 50%.

Kirsten Walkom

Save the Children International

Save the Children’s global communications director Kirsten Walkom is leading the way in a tough new world. She was among the first to realise the changes needed to operate in the face of worldwide challenges such as the rise of nationalism, extremism, diminishing public trust, aid fatigue, and a drastically changing media land...

Sara Mitzner

Swimsuits For All

Aedhmar Hynes

Text100

Technology and innovation are changing the world at an ever-increasing pace and Text100 CEO Aedhmar Hynes realised harnessing these advances is key to people being able to make the most of their human skills. This year, Hynes led a global relaunch of Text100’s values based on feedback from all 600 of its consultants around the world. She ...

Edward Reilly

FTI Consulting

Ellen Ryan Mardiks

Golin

Gail Heimann

Weber Shandwick

As a force for innovation and a champion of cutting-edge creative solutions, Gail Heimann is always ready to go the extra mile for clients and comes up with the unexpected, as well as taking every opportunity to improve Weber Shandwick, the PR industry and do her bit to educate and engage colleagues around the world.

Kathy Bloomgarden

Ruder Finn

Antonio Lucio

HP

A champion of innovation, Antonio Lucio is passionate about fostering the next generation of leadership and mentoring emerging young talent within HP. He has implemented training and mentorship programmes to ensure HP recruits, retains and promotes diverse talent as the technology, marketing and communications industries become more div...

Peter McGuinness

Chobani

Big changes took place at Chobani in 2017 and Peter McGuinness played a vital role in expanding the company’s vision to focus on the impact it has on people. McGuinness was the leading advocate for evolution and charged Chobani’s in-house team with creating a completely new look and feel for packaging, which evokes craftsmanship,...

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