Shortlist

Campaign categories

"TBE protection? Yes, of course!"

Pfizer Germany

Agency: Cohn&Wolfe Germany

#MakingSchistory - Raising awareness for the neglected tropical disease, schistosomiasis

Merck & GSA

Agency: MSL

Back To Work

Medela India Private Limited

Agency: Genesis Burson-Marsteller

Women across India have been given information vital to being able to balance family life as a new mother and their return to work. Breast pump and nu...

My Life, Our Future – Making Knowledge Hereditary

National Hemophilia Foundation, American Thrombosis and Hemostasis Network, Bloodworks Northwest, Bioverativ

Agency: KYNE

Prescribed to Death

National Safety Council

Agency: Ketchum, Energy BBDO, m ss ng p eces, PHD

Faced with a mission to Stop EveryDay Killers, an emotionally riveting memorial wall – Prescribed to Death – was created and displayed...

Countdown to Day One: Creating DowDuPont

DuPont

Agency: Gagen MacDonald & Think Marketing

The Countdown to Day One: Creating DowDuPont campaign handled the complicated and challenging announcement of the biggest industrial merger in history...

Go Hilton: Giving Team Members the World

Hilton

Hitachi Vantara Company Launch Campaign

Hitachi Vantara

Medtronic Puts 5,000 Employees First in Wake of Hurricane Maria

Medtronic

Agency: Edelman

When Hurricane Maria devastated Puerto Rico, leaving the island without electricity and destroying 85% of homes, the first and top priority fo...

StepAhead

GE

Agency: TVC Group

VOXI Launch

Vodafone

Agency: We are Vista

Dubai Fitness Challenge: 30x30

The Dubai Corporation for Tourism and Commerce Marketing (DCTCM)

Agency: ASDA'A Burson-Marsteller

Facing up to Schizophrenia: The Fight for Better Treatment, Support and Acceptance

Hong Kong Association of Psychosocial Rehabilitation

Agency: Weber Shandwick

Putting the needs of patients and caregivers at the centre of the debate, the fight for better treatment, support and acceptance for schizophr...

Girls In STEM

Microsoft Europe

Agency: Creation

Manyata: #DontForgetMoms

MSD for Mothers

Agency: Weber Shandwick

Shocking figures showed that almost 45,000 women die in India every year because of a lack of quality care during childbirth. Weber Shandwick was ...

Prescribed to Death

National Safety Council

Agency: Ketchum, Energy BBDO, m ss ng p eces, PHD

AMERICA’S BIGGEST BREWER HALTS BEER PRODUCTION IN RESPONSE TO NATURAL DISASTER

ANHEUSER-BUSCH

Agency: FleishmanHillard

Dogs Who Changed the World

Milk-Bone

Agency: PR Hacker

Local hero dogs were given a leading role in this inspirational campaign devised and delivered by PR Hacker to generate media coverage equivalent to a...

Duracell: Big Battery Hunt

Duracell

Agency: Hill+Knowlton Strategies

Girls In STEM

Microsoft Europe

Agency: Creation

Manyata: #DontForgetMoms

MSD for Mothers

Agency: Weber Shandwick

Our freedom is (still) not granted

O2 Czech Republic / O2 Slovakia

Agency: Triad Advertising, FleishmanHillard, Seesame

Staring Down Wall Street: State Street's Fearless Girl

State Street Corporation

State Street Global Advisors struck a chord with many when it called on companies to have greater gender diversity on their boards and created a fund ...

#toocoolforplastics

Iceland Foods

Agency: Weber Shandwick

Leading from the front paid off for Iceland, with the support of Weber Shandwick, when the supermarket declared it would remove plastic from p...

2017 Bayer Bee Care Program

Crop Science, a division of Bayer

Agency: Porter Novelli, BBDO and Mastermind Marketing

Americans for Affordable Products

National Retail Federation and Retail Industry Leaders Association

Agency: DDC Public Affairs

An aggressive communications barrage of digital activity formed a key component of the Americans for Affordable Products’ campaign against plans...

Medtronic Puts 5,000 Employees First in Wake of Hurricane Maria

Medtronic

Agency: Edelman

Responsible Skifest

Holmenkollen Skifestival AS

Agency: JCP Nordic

2017 - The Year of Nice

Monarch

Agency: Tin Man

When research revealed Monarch Airlines was considered to be “nicer” than its competitors, it provided the key to Tin Man delivering a...

Bring Your O Game

Hot Octopuss

Agency: Manifest Group

Dubai Font: A New Form of Expression

The Executive Council of Dubai

Agency: ASDA'A Burson-Marsteller

Force Friday II

The Walt Disney Company

Star Wars fans worldwide were captivated by the 10-day Find the Force campaign, which saw the Stars Wars app opened more than four million times. ...

Great Art for Everybody

Rise Art

Agency: Tin Man

ManFran

Virgin Atlantic

Agency: Weber Shandwick

Xbox One X Launch

Edelman Assembly

Agency: Edelman Assembly

BK LOVING "IT"

Burger King Deutschland GmbH

Agency: Emanate GmbH

Emanate Germany hijacked the clown in the horror film “It” to run a devilish Burger King promotion turning the tables on arch rival McDona...

Blood Normal

Libresse

Agency: Ketchum

Rising to the challenge of breaking the silence surrounding menstruation, Libresse launched #Blood Normal. Libresse had already tackled the taboo ...

Children of Understanding

Campofrío Food Group

Agency: LLORENTE & CUECA S.L.

Igniting Excitement for Call of Duty: WWII’s Return to Its Franchise Roots

Activision

Agency: PMK BNC, Step 3, RED Consultancy

The Spotted Cheetah

Frito-Lay

Agency: Ketchum

#ClickWithCompassion Campaign

Monica Lewinsky

Agency: Dini von Mueffling Communications

Break Bread Smash Stigma

Casey House

Agency: Narrative (a division of Bensimon Byrne)

Global leader in HIV/AIDS care, Casey House turned the spotlight on the silent stigma that still surrounds HIV. A survey in Canada revealed 50% of...

Evan PSA

Sandy Hook Promise

Agency: Dini von Mueffling Communications

Know, Never Forget, Condemn. And Forgive

The Memory Fund, The GULAG History Museum

Agency: CROS

Pure Earth Highlights Global Impact of Pollution to Public Health Problem and Economics

Pure Earth

Agency: TogoRun

Using evidence from the Lancet Commission on Pollution and Health report, this TogoRun campaign for Pure Earth highlighted the devastating cost of...

Saving lives in Anguilla: Ensuring the UK Government protects its citizens

The Pure Anguilla Foundation

Agency: Aequitas Consulting

Global Relevance Review

Golin

HPE Takes its Mars-Shot

Hewlett Packard Enterprise

Agency: Interfuse Communications, a Ketchum Company

Innovation saved the day for B2B technology leader Hewlett Packard Enterprise (HPE), which retained a strong overall reputation a year after separ...

Open New Worlds

Viacom18 Media Pvt.

Starbucks, 15 Years in Mexico

Starbucks

Agency: LLORENTE & CUECA S.L.

THE UNITED STATES OF BEER

ANHEUSER-BUSCH

Agency: FleishmanHillard

President Trump’s arrival in the White House turned the spotlight on companies with foreign links so the multichannel, proactive storytellin...

#ISeeMore

Institution of Engineering and Technology

Agency: Tin Man

#Nuggs4Carter

Wendy's

Agency: Ketchum, VML and Spark

Teenager Carter Wilkerson’s insatiable appetite for Wendy’s chicken nuggets provided a golden opportunity for Ketchum to help the brand ri...

Emirates Child Boredom Quotient

Emirates

Agency: Red Consultancy

Teaming up with the less-than-perfect Scummy Mummies to produce an amusing video attracted more than 1.8 million Facebook impressions. It highlighted ...

Halo Wars 2 Beta Launch

Edelman Assembly

Agency: Edelman Assembly

MAKE IT Live: Showcasing the business value of creativity

Adobe

Agency: MSL China

Back To Work

Medela India Private Limited

Agency: Genesis Burson-Marsteller

Breast pump and nursing accessory manufacturer Medela launched the Back to Work campaign to counter survey findings that 42% of Indian women felt they...

It's Time We #PayAttention

AVON Beauty Products

Agency: Zeno Group India

Joy

HomeAway

Agency: Ketchum Singapore

Manyata: #DontForgetMoms

MSD for Mothers

Agency: Weber Shandwick

The Great Singapore Replay

Agency: Zeno Group and Temasek

Zeno’s innovative Great Singapore Replay campaign raised the profile of investment firm Temesak – already known as a corporate giant &ndas...

Educador Inspirador - Inspiring Learning

Quizlet

Agency: Sherlock Communications

California-based mobile and website study tool Quizlet took Brazil by storm thanks to a ground-breaking launch by Sherlock Communications. It attracte...

Inovathon Scania 2017

Scania Latin America

Agency: LLORENTE & CUECA S.L.

Test of Courage

Pfizer

Agency: Ketchum/Little George

Under the Yellow September initiative in Brazil, Pfizer delivered a dramatic twist in its campaign to raise awareness of the effects of depression...

The First Time Has No Age

Pfizer

Agency: Ketchum/Little George

Umami, The 5th Taste

Ajinomoto do Brasil

Agency: Race Communications

#MadeinQatar

Al Meera Consumer Goods Company

Agency: GREY DOHA

9th Annual ASDA’A Burson-Marsteller Arab Youth Survey 2017

Proprietary thought leadership campaign

Agency: ASDA'A Burson-Marsteller

For the first time, Burson-Marsteller’s survey delved into A Region Divided, with 200 million young people split into haves and have-not...

Dubai Font: A New Form of Expression

The Executive Council of Dubai

Agency: ASDA'A Burson-Marsteller

Energy With Impact

Abu Dhabi National Oil Company

Agency: ASDA'A Burson-Marsteller

Innovation Prize for Africa 2017-African Innovation Foundation Innovation Prize for Africa

African Innovation Foundation

Agency: Djembe Communications FZ LLC

Unleash Your Potential

INFINITI Middle East

Agency: Four Communications Gulf

A fully integrated campaign to introduce the Q50S by Four Communications Gulf provided Infiniti Middle East with its most successful car launch ever&#...

Global PR categories

BK LOVING "IT"

Burger King Deutschland GmbH

Agency: Emanate GmbH

Emanate Germany hijacked the clown in the horror film “It” to run a devilish Burger King promotion turning the tables on arch rival McDona...

Blood Normal

Libresse

Agency: Ketchum

DB Export Beer Bottle Sand

DB Breweries

Agency: Spark PR & Activate

Promoting a process that turned DB Export beer bottles back into sand established drinking DB beer as a solution to the global shortage of sand and de...

Handle with Care

Gillette

Agency: Ketchum

Millions of people need help shaving every day but Gillette’s Handle with Care campaign was behind the introduction of the first razor designed ...

Make Earth Great Again

BrewDog

Agency: Manifest Group

Staring Down Wall Street: State Street's Fearless Girl

State Street Corporation

State Street’s bold decision to champion the success of women in leadership roles in business reaped rich rewards in terms of news coverage and ...

Bayer Global Community Service Day

Bayer Environmental Science

Agency: Global Prairie on behalf of Bayer

The first Global Environmental Science Community Service Day brought together the entire Bayer organisation to serve local communities and groups,...

Dubai Font: A New Form of Expression

The Executive Council of Dubai

Agency: ASDA'A Burson-Marsteller

The launch of Dubai Font - the world’s first Microsoft font created by and named after a city - encouraged self-expression and promoted reading ...

Sunflowers 360

The National Gallery, Vincent Van Gogh Museum, Neue Pinakothek, Philadelphia Museum of Art, and Seiji Togo Memorial

Agency: Facebook

African Innovation Foundation's Innovation Prize for Africa

African Innovation Foundation

Agency: Djembe Communications FZ LLC

An Icon Re-Imagined: launching the Nokia 3310 at Mobile World Congress

HMD Global - the home of Nokia phones

Agency: AxiCom

A new twist on an old favourite took the Mobile World Congress 2017 by storm – the world’s biggest mobile industry trade show – than...

Digital Empowers

Tata Consultancy Services

The Digital Empowers campaign underlined Tata Consultancy Services’ commitment to harnessing the power of digital technologies to create a fai...

Samsung's First Look 2017

Samsung Electronics Co.

Agency: FleishmanHillard

USA Pavilion at Expo 2017

U.S. State Department and Private-Sector Sponsors

Agency: APCO Worldwide

Global PR categories

Blood Normal

Libresse

Agency: Ketchum

Force Friday II

The Walt Disney Company

Gorillaz Recruitment Code Cracking Challenge

Jaguar Land Rover

The PR team at Jaguar Land Rover joined forces with world-famous virtual band Gorillaz to devise a unique approach to finding the next generation of e...

Taking Flight to Explain Complicated Technology from Cockpit to Cabin

Honeywell Aerospace

Agency: WE Communications

The Wolf

HP

Zippo Flame Art

Zippo

Agency: DeVries Global

Collaboration with renowned fire artist Steen Spazuk – including a limited edition lighter that sold out - linked his work to the Zippo brand...

#LETSWOW – Lidl x Heidi Klum fashion collection

Lidl Stiftung & Co KG

Agency: häberlein & mauerer

Discount supermarket Lidl successfully added quality fashion to its sales with a link to one of the world’s most exclusive labels, Heidi Klu...

9th Annual ASDA’A Burson-Marsteller Arab Youth Survey 2017

Proprietary thought leadership campaign

Agency: ASDA'A Burson-Marsteller

Digital Empowers

Tata Consultancy Services

Force Friday II

The Walt Disney Company

Honeywell Goes Live to Drive Demand Worldwide

Honeywell Safety & Productivity Solutions

Agency: Weber Shandwick

Honeywell and Weber Shandwick decided to do something different to draw attention to the fact Honeywell was now playing an innovative role in the safe...

#LETSWOW – Lidl x Heidi Klum fashion collection

Lidl Stiftung & Co KG

Agency: häberlein & mauerer

2018 Travel Risk Outlook & Business Resilience Trends Watch

International SOS

A Very Merry Mistake

Air New Zealand

This campaign revolved around a video that captured the hearts of those at home, expats and friends of expats around the world, as well as tap...

Childhood Enders

Save the Children

Agency: Weber Shandwick

FIS Readiness Report

FIS

FIS, the world’s largest global provider of financial technology solutions, sliced its Readiness Report in different ways to provide a y...

Shell Driving Experiment

Shell

Agency: Edelman

9th Annual ASDA’A Burson-Marsteller Arab Youth Survey 2017

Proprietary thought leadership campaign

Agency: ASDA'A Burson-Marsteller

Evan PSA

Sandy Hook Promise

Agency: Dini von Mueffling Communications

The powerful Evan short film was launched by Dini von Mueffling Communications as part of the Sandy Hook Promise Know the Signs campaign. The mission ...

ReConnect: The world’s biggest recruitment programme for career-break women

Vodafone Group

Youth Ag-Summit: Inspiring the Next Generation of Agricultural Leaders

Bayer, Division Crop Science

Agency: Weber Shandwick (Brussels)

The far-reaching multiplatform Weber Shandwick campaign enhanced Bayer’s position as a champion for agricultural innovation, sustainability ...

#DreamBigPrincess

Disney Consumer Products and Interactive Media

9th Annual ASDA’A Burson-Marsteller Arab Youth Survey 2017

Proprietary thought leadership campaign

Agency: ASDA'A Burson-Marsteller

The ASDA’A Burson-Marsteller Arab Youth Survey exceeded all expectations, with more than 500 print, online and broadcast coverage hits&#...

Girls4Tech: Making a difference one girl at a time

Mastercard

Mastercard continues to inspire young women to develop the Science Technology Engineering and Maths (STEM) skills they will need to become leaders of ...

ReConnect: The world’s biggest recruitment programme for career-break women

Vodafone Group

People and agencies

People and agencies

Cohn & Wolfe

Edelman

An independent, family run business with 65 years of experience and expertise, Edelman continues to evolve and now includes C-suite advisory s...

FleishmanHillard

Golin

Weber Shandwick

Weber Shandwick continues to thrive in what has been a challenging year for clients, the business environment and the PR industry. Looking to the ...

GCI Health

The WPP Group agency is relentlessly dedicated to inspiring healthy behaviour through industry-leading talent and innovation for breakthrough communic...

Instinctif Partners

Ten years of uninterrupted annual revenue growth continues to provide a solid platform for success at Instinctif Partners. Revenues were up 44% across...

KYNE

Manifest Group

Zeno Group

Financial Times

Providing news, comment, data and analysis for the business community in the UK, US, Asia and beyond, the Financial Times has a co...

Royal Philips

Communication and education continue to be at the heart of Royal Philips evolution from a brand associated with shavers, televisions and lighting ...

Girls4Tech: Making a difference one girl at a time

Mastercard

Mastercard continues to inspire young women to develop the Science Technology Engineering and Maths (STEM) skills they will need to become leaders of ...
People and agencies

Edward Walsh

Royal Philips

Franz Paasche

PayPal Holding

Karen Kahn

HP

Karen Kahn has worked tirelessly to promote HP’s newly formed C-suite and reinvent one of the most valuable brands on the planet. She led the co...

Kirsten Walkom

Save the Children International

Save the Children’s global communications director Kirsten Walkom is leading the way in a tough new world. She was among the first to realise th...

Sara Mitzner

Swimsuits For All

Aedhmar Hynes

Text100

Technology and innovation are changing the world at an ever-increasing pace and Text100 CEO Aedhmar Hynes realised harnessing these advances is key to...

Edward Reilly

FTI Consulting

Ellen Ryan Mardiks

Golin

Gail Heimann

Weber Shandwick

As a force for innovation and a champion of cutting-edge creative solutions, Gail Heimann is always ready to go the extra mile for clients and com...

Kathy Bloomgarden

Ruder Finn

Antonio Lucio

HP

A champion of innovation, Antonio Lucio is passionate about fostering the next generation of leadership and mentoring emerging young talent within...

Peter McGuinness

Chobani

Big changes took place at Chobani in 2017 and Peter McGuinness played a vital role in expanding the company’s vision to focus on the impact it h...

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