Dan Baxter

Vice President , Visa

Dan Baxter is Vice President of Corporate Communications for Visa across Central and Eastern Europe, Middle East and Africa, and is responsible for the digital payment leader's reputation across a fast-growing region which spans almost 90 countries and more than two billion people.   Dan previously led Communications for The Coca-Cola Company across first Eurasia and Africa, and then the wider EMEA region spending time based in Dubai, Brussels and Istanbul. His responsibilities included particular focus on public policy and establishing Coca-Cola as an industry partner for public sector and communities in addressing key societal challenges.   Prior to these roles, Dan spent more than 15 years in communications consultancies in London, including five years as Managing Director of Text 100 UK (now Archetype),  working with some of the world's most respected corporate, consumer and technology brands.