Jen Crichton is Vice President of Communications for Dallas-based Steward Health Care, the nation’s largest private, physician-owned healthcare network. Most recently, Jen was Director of Communications for PepsiCo, leading earned media, influencer engagement, executive visibility, social impact programming and crisis communications across a vast portfolio of brands within the snacks portfolio. With nearly 15 years of experience connecting brands to consumers and building corporate reputation, Jen’s past clients also include The Coca-Cola Company; Anheuser-Busch brands Budweiser, Bud Light and more; Nike; AT&T; Yum! Brands KFC and Pizza Hut; Verizon; Rawlings and Gatorade. In her spare time, you’ll find Jen and her husband on the sidelines of their two daughters’ soccer/softball/basketball games, living her Olympic dreams vicariously through their 5- and 9-year-old athletic prowess.