Julia Bainbridge is a Partner at freuds, and Founder of the Health & Behaviour Change Unit which is now 35 consultants. Julia designs and oversees the delivery of effective earned media campaigns for public sector clients including the Office of Health Inequalities and Disparities (formerly PHE), NHS England, Department for Health and Social Care, Department for Education and the Home Office. Julia and her team also work for a number of pharmaceutical clients advising on corporate reputation and behaviour change. They are also the retained global agency for the WHO Foundation. For the past two years, Julia has supported the Cabinet Office throughout the COVID-19 pandemic with communications consultancy, connectivity and delivery expertise.