With almost two decades in the industry across the UK and Middle East, Lucy supports major clients, and is focused on expanding the impact of H+K's award winning Studio and Innovation + Creative hub. She has worked with some of the world's biggest brands, trained senior leaders and developed campaigns across disciplines â€“ from award-winning consumer launches, to video content for government, to internal campaigns. Originally from the UK, she worked for freud communications and before that in video production at The Press Association. Besides keeping up with three young children, her personal interests include using new innovation in communications and the development of agency and industry talent. Currently listed in the PRWeek Middle East Powerbook, she is actively involved with Dubai Lynx as a coach and mentor in the See It Be it programme for young female talent.