President, China , Weber Shandwick

A passionate cross-cultural communicator, Lydia has been fostering understanding between the west and China for the past 12 years. In 2020 she hosted over 26 webinars (2,000 participants) sharing latest development of China in terms of marketing communications and technology that will impact the industry ahead due to covid-19. A frequent speaker at global forums, Lydia also advises companies on their digital transformation, especially using content-community to drive conversion in China's complex digital/social ecosystem. She has recently been named by iResearch Marketing as China's Internet Marketing Person of the Year.