CEO, AMA , MSL Group

Margaret Key serves as CEO, Asia-Pacific, Middle East and Africa for MSL. Prior to being named CEO in December 2019, Margaret served as the CEO, Asia Pacific, of Zeno Group, the sister agency of Edelman Worldwide. She was also the CEO of Burson-Marsteller in Asia-Pacific from 2015-2018 and worked with the firm for 8 years across the China, Hong Kong and Korea markets. Before joining Burson-Marsteller, Key served as the Managing Director of Edelman Japan. During her nine years with Edelman, she served in both local and regional roles including Director of Regional Health in Hong Kong, and General Manager, Edelman Korea. She has extensive experience in corporate and healthcare communications with specific focus on product launches, CSR and crisis & issues management. Key started her career at Hyundai Motor Company, where she managed international corporate communications as part of the company's first overseas public relations team. She also worked as part of Hyundai Development Company's investor relations team, supporting outreach with the international financial community during a time when most Korean companies were making their first foray into proactive financial communications. In 2012, Margaret served as the Foreign Media Spokesperson for President Elect Park Geun Hye, former Korea President (2013 - 2017).