Karen has more than 25 years of experience in marketing and public relations. She is responsible for developing the Latin America network and overseeing the operation of 18 Porter Novelli agencies in the region, as well as establishing working standards, business development and training for all of Latin America.
As founder and managing director of the agency in Mexico from 1996 to 2006, Karen supervised all Porter Novelli accounts and was also in charge of client marketing strategies, training, supervision and management of accounts, key media relations and new business development. Under her leadership, the agency was named Agency of the Year in 2005 and 2006 in Mexico. She was appointed regional director for Latin America in 2007 and President for Latin America in June, 2013. In June 2018 we was appointed Managing Director of PN San Francisco.
Before founding the agency in 1993, she worked for five years for Oracle Mexico, the leading software company, in positions including presales engineer, educational services manager and marketing manager. Karen graduated from the Technological Institute of Superior Studies of Monterrey-Mexico City Campus in 1990 with a degree in business administration–computer systems. In 2000 she completed an advanced management program at IPADE Institute in Mexico City.