Sarika Modi is the CEO and founder of Triple Eight, a multinational women-empowered purpose-led creative, activations, PR & Digital agency. Triple Eight was the Winner of PRWEEK's UK Purpose Awards Agency of the Year, FM Adfocus Agency of the Year 2019 and 2020. The agency have won a further 28 campaign and agency awards between 2019 and 2020. Sarika is an actuary and entrepreneur, who made the life-changing move from a career in a senior corporate investment management position in leading financial service companies, Marriott Asset Management, Old Mutual and Alexander Forbes. During this time she lead initiatives related to impact investing, leading to her inspiration in founding Triple Eight, with a vision for driving purpose and impact within companies and organisations. She is also a strong advocate for empowerment of women in the industry, with Triple Eight being women-led, women-owned and women empowered. Sarika was selected in 2020 for the Stanford Seed Transformation Programme, for which she and her management team have been enrolled this year. She also invests her time in mentoring and developing women in the industry. She is a strong public speaker and presenter. Sarika is a wife and mother of two, with a third on the way! She enjoys skiing, fitness training, running and exploring the world through travel.