With more than 25 years’ experience in the communications industry, Ziad heads Weber Shandwick Middle East, North Africa and Turkey. His expertise spans a variety of practices including corporate, banking and financial services, public affairs and consumer. In addition to his management role, Ziad provides communications, issues and crisis counsel to brands and organizations in the aerospace, energy, government
and industrial sectors.
Client experience includes First Abu Dhabi Bank, Amlak Finance, the Boeing Company, the Department of Finance of Abu Dhabi, the Dow Chemical Company, Al Rajhi Bank, McDonald’s, the Ministry of Finance of the UAE, Saudi Basic Industries Corporation, and many more.
Before joining Weber ShandwickMENA in 2007, Ziad established and headed GOLIN’s Middle East operation. With his in-depth knowledge of the region’s communications’ landscape, demographics and culture, Ziad lead the public affairs, corporate and consumer practices, working with major regional and international clients in the
energy and payment card industries.
Previously, Ziad was general manager of Gulf Space International, the media representative agency of Al Jazeera Satellite Channel, in Saudi Arabia and Qatar. In the early 1990s, he co-founded and launched a generalist television station and several print media in the Middle East.
Ziad is a regularly contributor to the MENA region trade media and in 2017 was named PRCA MENA’s ‘PR Leader of the Year’. Under his leadership Weber Shandwick MENA was named Agency of the Year in 2014, 2016 and 2017 by The Middle East Public Relations Association. In 2018, the agency was named Middle East Consultancy of the Year at the EMEA SABRE Awards, and for the fifth consecutive year was listed in the Great Place to Work® UAE top ten ranking.
Ziad is also the CEO of Jack Morton, a global brand experience agency, in the MENA,
A graduate of the American University of Beirut with a multicultural background, Ziad is fluent in Arabic, English, French and Italian.