Sunil John is the President - MENA of BCW. He also leads Proof Communications, a specialist digital and design firm, PSB Insights ME that offers research-based consultancy; and GCI Health Middle East, a specialist healthcare consultancy. All three are wholly-owned subsidiaries of ASDA'A BCW. At the heart of the public relations business in the Middle East for over 25 years, Sunil was named the Best PR Professional in the Middle East by PRWeek Global Awards in May 2020. Sunil has been the driver behind the annual ASDA'A BCW Arab Youth Survey, the largest study of its kind of the Arab world's largest demographic, its over 200 million youth.