Wasim is an award-winning, bilingual (Arabic/English) strategic communications expert. He has led several regional Corporate Affairs and Marketing Communications teams in the financial services sector in the past 15 years. Wasim's deep exposure to the banking industry and his passion to deliver a holistic experience for his clients position him as one of the very few media-relations and reputation-management strategists who can effectively build and harness relationships with media hubs in the Africa & Middle East region.
Wasim's extensive knowledge in the areas of internal communications, social media activation, change management and rebranding, in both Islamic & conventional banking, is a key contributing factor to his ability to deliver timely, exceptional results in an ever-evolving market.
His ability to provide sound and well-calculated advice makes him the go-to expert for regional C-level executives on diversity, inclusion, cross-cultural strategies and intercultural communication. Wasim has a flare for public speaking, is a certified Protocol & Etiquette Consultant, and a media trainer. He holds an MBA in International Management from the Swiss Business School and is a member of the Public Relations & Communications Association (PRCA), the Protocol & Diplomacy International ‚Äì Protocol Officers Association / PDI-POA.