CONGRATULATIONS TO OUR 2021 WINNERS!

Campaign Categories

Campaign of the Year

WINNER

The Climate Store

Client: Felix

Consumer Launch

WINNER

Crayola Colors of the World Crayonsv

Golin

Agency: Client: Crayola

FINALIST

Fabric of the Community

W Communications

Agency: Client: Grenfell Athletic

FINALIST

got milk?’ 2.0

Weber Shandwick

Agency: Client: Milk Processor Education Program (MilkPEP)

FINALIST

Marmite x Lynx: The World’s First Social Distancing Deodorant

W Communications

Agency: Client: Lynx

FINALIST

The game-changing launch of No7 Retinol

WBA

Agency: Client: No7, Walgreens Boots Alliance

FINALIST

TWIX Kicks

Weber Shandwick

Agency: Client: TWIX, a Mars Wrigley brand

FINALIST

Zeno and Lenovo Reshape Realities with the World's First Foldable PC

Lenovo

Agency: Client: Zeno

Product Brand Development

WINNER

More than a tomato

MARCO

Agency: Client: Kraft Heinz (Orlando)

HIGHLY COMMENDED

got milk?’ 2.0

Weber Shandwick

Agency: Client: Milk Processor Education Program (MilkPEP)

FINALIST

Drive-Through Wedding

W Communications

Agency: Client: FREE NOW

FINALIST

Launching the WWE ThunderDome

WWE

FINALIST

Marmite x Lynx: The World’s First Social Distancing Deodorant

W Communications

Agency: Client: Lynx

FINALIST

New York Fashion Week Goes Home with Lowe’s

FleishmanHillard

Agency: Client: Lowe's

FINALIST

Text for Humanity

Edelman

Agency: Client: Sinch

Non-Profit

WINNER

The last older person to die in loneliness

LLYC

Agency: Client: BBK Foundation

HIGHLY COMMENDED

Arresting the Spread of Covid in Asia’s largest slum

Weber Shandwick India

Agency: Client: THE BILL & MELINDA GATES FOUNDATION

FINALIST

ASD: Rockin' the Spectrum

Edelman Canada

Agency: Client: Jake's House

FINALIST

Fabric of the Community

W Communications

Agency: Client: Grenfell Athletic

FINALIST

Our One Home

Weber Shandwick

Agency: Client: Fauna & Flora International

FINALIST

Silent Slaughter

JIN

Agency: Client: International Organization for Peace building and Social Justice

FINALIST

STORYTELLERS

Orange 360

Agency: Client: ONE LIFE FOR DAKOTA

Corporate Branding

WINNER

From Henry Howard Finance to Propel. Rebranding for Results.

Propel Finance

HIGHLY COMMENDED

"Life's Good" Brand Rejuvenation Campaign

Hill+Knowlton Strategies

Agency: Client: LG Electronics

HIGHLY COMMENDED

Bringing Acast Stories to Mexico

Sherlock Communications

Agency: Client: Acast

FINALIST

Building awareness and credibility beyond a niche audience

Hill+Knowlton Strategies

Agency: Client: Bybit

FINALIST

Where science meets humanity

Ruder Finn

Agency: Client: Biogen

Shortlist

Making the Internet Business-Ready

Sherlock Communications

Agency: Client: Akamai

Public Sector

WINNER

Oxford University’s COVID-19 research

HIGHLY COMMENDED

Making the Global Goals Personal

Hill+Knowlton Strategies

Agency: Client: The Norwegian Agency for Development Cooperation (Norad)

FINALIST

PROGRAM YOUR VACCINATION

Orange 360

Agency: Client: ONE LIFE FOR DAKOTA - GLAXOSMITHKLINE

FINALIST

Shaping the Future Through the 2020 Census

BCW Global

Agency: Client: U.S. Census Bureau

FINALIST

STORYTELLERS

Orange 360

Agency: Client: ONE LIFE FOR DAKOTA

Issues and Crisis

WINNER

Beating the Pirates: Stopping one of the largest heists in corporate history

beIN MEDIA GROUP

HIGHLY COMMENDED

Arresting the Spread of Covid in Asia’s largest slum

Weber Shandwick India

Agency: Client: THE BILL & MELINDA GATES FOUNDATION

FINALIST

Clorox & the Dual PR Pandemic: Weathering a Perfect Storm of Crises

Ketchum

Agency: Client: Clorox

FINALIST

Dogs on Zoom

Weber Shandwick

Agency: Client: Pedigree

FINALIST

IBM Drives Change with Facial Recognition Product Withdrawal

IBM

FINALIST

Not Safe At Home

Edelman

Agency: Client: BMFSFJ

FINALIST

Pharmacists at the Center of Walgreens COVID-19 Response

WBA

Agency: Client: Walgreens Boots Alliance

Corporate Social Responsibility

WINNER

Crayola Colors of the World Crayons

Golin

Agency: Client: Crayola

HIGHLY COMMENDED

Buy Back Friday

Edelman

Agency: Client: IKEA

FINALIST

#HereForRMHC

Weber Shandwick

Agency: Client: McDonald's Corporation

FINALIST

#wombstories

Ketchum

Agency: Client: Essity/Bodyform

FINALIST

Microsoft: Carbon Negative by 2030

WE Communications

Agency: Client: WE Communications and Microsoft Corp.

FINALIST

The CROWN Act

JOY Collective

Agency: Client: Dove

Employee Communications

WINNER

Stay Well - Fique Bem

JeffreyGroup

Agency: Client: Bayer

HIGHLY COMMENDED

#PayPalItForward

PayPal

FINALIST

Engaging 50,000 minds and hearts through behavioural change communications

ASDA’A BCW

Agency: Client: Abu Dhabi National Oil Company (ADNOC)

FINALIST

Holiday HQ

Best Buy Canada

FINALIST

Now & Next: Engaging employees during challenging times

Ruder Finn

Agency: Client: AstraZeneca

FINALIST

RBKC's Black History Month 2020

Royal Borough of Kensington and Chelsea

FINALIST

Switch It

MSL

Agency: Client: AXA Health

Healthcare

WINNER

PROGRAM YOUR VACCINATION

Orange 360

Agency: Client: ONE LIFE FOR DAKOTA - GLAXOSMITHKLINE

FINALIST

CVRM Patient Pathways

Edelman

Agency: Client: AstraZeneca

FINALIST

Experiasis

Edelman

Agency: Client: NVDV

FINALIST

I Am Number 17

Hill+Knowlton Strategies

Agency: Client: Takeda

FINALIST

My Shade of Pink

Weber Shandwick

Agency: Client: Roche

FINALIST

Stories That Never Stand Still

Edelman

Agency: Client: Takeda

FINALIST

World Mask Week: Sparking a Global Movement to Save Lives

Evoke KYNE

Agency: Client: The Pandemic Action Network via Panorama Global

Best Influencer Marketing Campaign

WINNER

Fabric of the Community

W Communications and Brothers & Sisters

Agency: W Communications and Brothers & Sisters

HIGHLY COMMENDED

100 KM OF PREVENTION

Orange 360

Agency: Client: LEAGUE AGAINST CANCER

FINALIST

got milk?’ 2.0

Weber Shandwick

Agency: Client: Milk Processor Education Program (MilkPEP)

FINALIST

PERFECT MARC JACOBS Influencer Campaign

COTY

Agency: Client: Marc Jacobs Fragrances

FINALIST

The Gillette Barber Council Steps Up

MMK+ (Ketchum)

Agency: Client: Gillette

FINALIST

ZX: Everything is Cake

W Communications

Agency: Client: Adidas

Best Campaign in Asia-Pacific

WINNER

MEET - turning an assumed latecomer into a pioneer

The PR Group

Agency: Client: Proform Foods

HIGHLY COMMENDED

INFINITI's Innovative Launches in a COVID World

imre

Agency: Client: INFINITI Motor Company

Best Campaign in Latam

WINNER

Todos Pela Saúde

Weber Shandwick

Agency: Client: Itaú Unibanco

HIGHLY COMMENDED

Changing the World, One Case at a Time

Sherlock Communications

Agency: Client: PGMBM

FINALIST

BoraTestar!

LatAm Intersect PR

FINALIST

Smart-lighting Brazil

Sherlock Communications

Agency: Client: Signify

FINALIST

Tomorrow Campaign

Prudential do Brazil

Best Campaign in Middle East

WINNER

Gamers Without Borders

Hill+Knowlton Strategies

Agency: Client: Saudi Arabian Federation for Electronic and Intellectual Sports

HIGHLY COMMENDED

#MonthOfGood

Hill+Knowlton Strategies

Agency: Client: Instagram

FINALIST

A Voice for Change - 12th Annual ASDA'A BCW Arab Youth Survey 2020

ASDA'A BCW

FINALIST

Diriyah Season

Hill+Knowlton Strategies

Agency: Client: The Saudi Ministry of Sport

FINALIST

Launching WWE Network in the Middle East

WWE

FINALIST

Where You Shop Matters

ASDA'A BCW

Agency: Client: VISA

Best Campaign in Europe (Outside UK)

WINNER

The Climate Store

Prime Weber Shandwick

Agency: Client: Felix

FINALIST

Making the Global Goals Personal

Hill+Knowlton Strategies

Agency: Client: The Norwegian Agency for Development Cooperation (Norad)

FINALIST

Missing Masterpieces

Edelman

Agency: Client: Samsung

FINALIST

One UniCredit COVID-19 Response Microsite

Finelk

Agency: Client: UniCredit in partnership with FinElk and Bladonmore

Global PR Categories

Global PR Breakthrough

WINNER

Period.

Cow

Agency: Client: Intimina

HIGHLY COMMENDED

#wombstories

Ketchum

Agency: Client: Essity/Bodyform

FINALIST

#IMasturbate Do you? – Lily Allen x Womanizer

WOW Tech Europe GmbH

Agency: Client: WOW Tech Group, Brand Womanizer

FINALIST

Be Kind Rewind: A Sleepover at the World’s Last Blockbuster

Weber Shandwick

Agency: Client: Airbnb

FINALIST

Old El Paso’s #MessFreeChallenge galvanises a worldwide sporting community to launch their new innovation while supporting global food banks

Thinkerbell (Global Creative & Strategy and PR - Australia), Grey (PR - Europe)

Agency: Client: General Mills

FINALIST

Our One Home

Weber Shandwick

Agency: Client: Fauna & Flora International

FINALIST

Silent Slaughter

JIN

Agency: Client: International Organization for Peace building and Social Justice

Global Event Activation

WINNER

World's First Virtual Green Carpet Fashion Awards

Eco-Age and Pulse Films

HIGHLY COMMENDED

Enabling the 2020 (Virtual) US Open

IBM & The USTA

FINALIST

#PricelessWave

Talker Tailor Trouble Maker

Agency: Client: Mastercard

Global Creative Idea

WINNER

Period.

Cow

Agency: Client: Intimina

FINALIST

Go Near: Celebrating Local Travel Only On Airbnb

Weber Shandwick

Agency: Client: Airbnb

FINALIST

IBM Actions & Allyship for Racial & Social Justice

IBM

Agency: Client: IBM

FINALIST

ideas4ears children's invention contest

FINALIST

Lenovo Launches Vision of 'New Realities' Across the Globe

Lenovo

FINALIST

Lifetime Carbon Neutral

Ketchum

Agency: Client: VELUX

FINALIST

WrestleMania 36

WWE

Global Integration

WINNER

Looks Like You Need To Let It Out

M&C Saatchi Talk, SS+K, M&C Saatchi Group, M&C Saatchi Sport & Entertainment NYC, Essencius, headspace PR, Peel Iceland & Skö

Agency: Client: Promote Iceland

HIGHLY COMMENDED

#MessFreeChallenge

Thinkerbell

Agency: Client: General Mills

FINALIST

#InItTogether

LinkedIn

FINALIST

Completed It Mate: Helping Papa John’s ‘Level Up’ in Lockdown

W Communications

Agency: Client: Papa John's

FINALIST

INFINITI's Innovative Launches in a COVID World

imre, Live Nation, and INFINITI

Agency: Client: INFINITI Motor Company

FINALIST

Love it Like the First Time

beIN SPORTS

FINALIST

That's Debatable

IBM

Global Content

WINNER

Opportunity2030: The Standard Chartered UN SDG Investment Map

Man Bites Dog

Agency: Client: Standard Chartered

FINALIST

#ABetterPlantBasedFuture

APCO Worldwide

Agency: APCO Worldwide

FINALIST

Lenovo 'New Realities' Elevates Young Women Voices Around the Globe

Lenovo

FINALIST

Love it Like the First Time

beIN SPORTS

FINALIST

The Unknown Power of Visual Content in Latin America

Sherlock Communications

Agency: Client: Getty Images

FINALIST

Zeno and Lenovo Reshape Realities with the World's First Foldable PC

Agency: Zeno and Lenovo Reshape Realities with the World's First Foldable PC

Shortlist

My Shade of Pink

Weber Shandwick

Agency: Client: Roche

Global Citizenship

WINNER

#PayPalItForward

PayPal

HIGHLY COMMENDED

Coca-Cola in Sweden going 100% recycled plastic

Spotlight

Agency: Client: Coca-Cola European Partners Sweden & Coca-Cola AB

FINALIST

Changing the World, One Case at a Time

Sherlock Communications

Agency: Client: PGMBM

FINALIST

Expanding Access to IBM's P-TECH Model

IBM

Agency: IBM

FINALIST

IBM Call For Code

IBM

Agency: Client: David Clark Cause

FINALIST

W20 Riyadh 2020

APCO Worldwide

Agency: Client: Women 20 (W20)

Global Brand

WINNER

WWE

People and Agencies

Global Agency

WINNER

Golin

HIGHLY COMMENDED

FleishmanHillard

FINALIST

Ketchum

FINALIST

W Communications

FINALIST

WE Communications

FINALIST

Weber Shandwick

International Agency

WINNER

GCI Health

FINALIST

Clarity

FINALIST

Djembe Consultants

FINALIST

Hotwire

FINALIST

Lansons

FINALIST

Manifest

FINALIST

Sherlock Communications

Best Agency in Asia Pacific

WINNER

WE Communications

FINALIST

APCO Worldwide

FINALIST

BCW Global

FINALIST

SPAG Asia

Best Agency in Middle East

WINNER

Hill+Knowlton Strategies

HIGHLY COMMENDED

ASDA'A BCW

FINALIST

APCO Worldwide

FINALIST

Katch International

FINALIST

markettiers

Best Agency in LATAM

WINNER

Sherlock Communications

HIGHLY COMMENDED

LLYC

FINALIST

Agora Public Affairs and Strategic Communications

FINALIST

Porter Novelli

Best Agency in Europe (Outside UK)

WINNER

LLYC

HIGHLY COMMENDED

M3 Communications Group.

FINALIST

EM

FINALIST

Wachsman

Global Professional - In House

WINNER

Aaron Radelet

Chief Communications Officer, Walgreens Boots Alliance

HIGHLY COMMENDED

Claire Hassett

Managing Director and Chief Communications Officer, Deloitte Global

FINALIST

Jack Dyas

Senior Communications Manager, beIN MEDIA GROUP

Shortlist

Michael Kaye

Global Communications & Public Relations Manager, OkCupid

Global Professional - Agency

WINNER

Ellen Ryan Mardiks

Chairman, Golin

HIGHLY COMMENDED

Laura Schoen

Chair, Latin America and President, Global Healthcare Practice , Weber Shandwick

FINALIST

Barbara Bates

Hotwire

FINALIST

Carol Watson

Champion for Diversity, Equity & Inclusion, BCW Global

Best PR Professional in Asia Pacific

WINNER

Jenny Tear, Janssen Asia Pacific

Johnson & Johnson

Best PR Professional in Middle East

WINNER

Ziad Hasbani, CEO, Weber Shandwick MENAT

Weber Shandwick MENAT

Best PR Professional in LATAM

WINNER

Amanda Berenstein

Weber Shandwick

Finalist

Alasdair Townsend

Sherlock Communications

Finalist

Claudia Daré

Managing Partner, Latam Intersect PR