Consumer Launch
Honouring the launch of a consumer product or service. 

Product Brand Development
Recognising outstanding success in development, reinvigoration or re-launch of an established consumer brand.
Non-Profit
Most effective work on an international non-profit programme, designed to raise money, or to influence public or political opinion. 

Corporate Branding
Honours new company launches or corporate rebranding initiatives.
Public Sector
Honouring cross-national work in the public sector, standalone or in partnership with corporations, government agencies, or NGOs.
Issues and Crisis
The winning entry will demonstrate effective management of a significant issue or crisis, internal or external.
Corporate Social Responsibility
Recognises a CSR programme that demonstrates the organisation’s tangible commitment to delivering on ethical, environmental, or social justice commitments.
Employee Communications
Awarding a great internal communications campaign.
Healthcare
Honours pharmaceutical or healthcare initiatives.
Best Influencer Marketing Campaign
This category will award the most effective, innovative and creative campaign that uses one or more social media influencers to achieve its aims. The idea must be PR-led, although we will not exclude entries that involve payment or other incentives to influencers; however, please detail these in your entry.
For this award, we need a social media influencer as an individual or group that has become influential on the back of their own social media platforms. It excludes anyone with pre-existing fame (e.g. actors, sportspeople, reality TV stars).
Best Campaign in Asia-Pacific
Open to transformative work carried out in one or more Asia-Pacific countries. The work submitted should demonstrate effectiveness, creativity, strategic excellence, and innovation, plus an inherent understanding of the particular qualities and specialist knowledge required to succeed in the specific regional market(s).
Best Campaign in Latam
Open to transformative work carried out in one or more LATAM countries. The work submitted should demonstrate effectiveness, creativity, strategic excellence, and innovation, plus an inherent understanding of the particular qualities and specialist knowledge required to succeed in the specific regional market(s).
Best Campaign in Middle East
Open to transformative work carried in the Middle East. The work submitted should demonstrate effectiveness, creativity, strategic excellence, and innovation, plus an inherent understanding of the particular qualities and specialist knowledge required to succeed in the specific regional market(s).
Best Campaign in Europe (Outside UK)
Open to transformative work carried out in Europe. The work submitted should demonstrate effectiveness, creativity, strategic excellence, and innovation, plus an inherent understanding of the particular qualities and specialist knowledge required to succeed in the specific regional market(s).
