GET READY FOR THE 2023 AWARDS

ENTRIES ARE OPEN

The PRWeek Global Awards 2023 honour the transformative work that demonstrates the highest possible standards building brands and trust, enabling the growth of international enterprise. The winners will be those who demonstrate excellence across the most rigorous criteria.

The influence of the profession has never been valued more highly in light of the health pandemic the world has experienced over the past two years, across reputation, employee engagement, healthcare, purpose and marketing.

Make sure you're ready to celebrate your successful with us in 2023 and enter the Awards today.

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CHAIR JUDGE 2023

Aaron Radelet

Global Chief Communications Officer and Senior Vice President , Walgreens Boots Alliance (WBA)

Aaron Radelet is global chief communications officer and senior vice president at Walgreens Boots Alliance (WBA), which ranks #18 on the Fortune 500 and is a global leader in retail pharmacy under brands that include Walgreens, Boots and Duane Reade.

PRWeek presented him with its “Global Professional: In-House” award for 2021, and once again named him to its U.S. Power List of “the 50 most influential communicators” in 2022. Since he joined in July 2019, WBA has achieved record high media visibility, favorability, and reputation scores. It has been front and center during this period’s largest news story, the COVID-19 pandemic, and was listed as one of Time’s “100 Most Influential Companies” and Fast Company’s “World’s 50 Most Innovative Companies.” 

Previously, Radelet served as chief communications officer for Hilton when it was named for the first time on Forbes’ “Most Reputable Companies” and Fortune’s “Most Admired Companies” and “Best Companies to Work For” lists and continued to climb in those rankings. Its IPO, “the most profitable private equity deal in history” according to Bloomberg, was also acknowledged as one of the best communications campaigns ever on the New York Stock Exchange. 

Earlier, Radelet achieved strong communications results for two other Fortune 100 companies, Sprint Nextel, and AOL Time Warner, as well as for Shandwick International with clients such as The White House, GM, and Ford. He received his Bachelor of Arts in Advertising and Public Relations at Grand Valley State University and completed executive leadership programs at Cornell University and the Kellogg School of Management at Northwestern University.

Interested in being a judge or know someone that would be a good candidate, then nominate below. The judges are selected based on their expertise, experience and integrity and will contribute to a rigorous and objective judging process.

CATEGORIES


CAMPAIGINS

Categories within this section are open to work that is local to one country or region in addition to work that has crossed international borders. 

CAMPAIGN OF THE YEAR

(not open for entry) 

The best campaign from among all of the winners.

HEALTHCARE

Honours pharmaceutical or healthcare initiatives.

EMPLOYEE COMMUNICATIONS

Awarding a great internal communications campaign

PUBLIC SECTOR

Honouring cross-national work in the public sector, standalone or in partnership with corporations, government agencies, or NGOs.

CORPORATE SOCIAL RESPONSIBILITY

Recognises a CSR programme that demonstrates the organisation’s tangible commitment to delivering on ethical, environmental, or social justice commitments.

ISSUES AND CRISIS

The winning entry will demonstrate effective management of a significant issue or crisis, internal or external.

CONSUMER LAUNCH

Honouring the launch of a consumer product or service.

PRODUCT BRAND DEVELOPMENT

Recognising outstanding success in development, reinvigoration or re-launch of an established consumer brand.

NON-PROFIT

Most effective work on an international non-profit programme, designed to raise money, or to influence public or political opinion.

CORPORATE BRANDING

Honours new company launches or corporate rebranding initiatives

BEST INFLUENCER MARKETING CAMPAIGN

This category will award the most effective, innovative and creative campaign that uses one or more social media influencers to achieve its aims. The idea must be PR-led, although we will not exclude entries that involve payment or other incentives to influencers; however, please detail these in your entry. For this award, we define a social media influencer as an individual or group that has become influential of the back of their own social media platforms. It excludes anyone with pre-existing fame (e.g. actors, sportspeople, reality TV stars). 

BEST CAMPAIGN IN ASIA-PACIFIC

Open to transformative work carried out in one or more AsiaPacific countries. The work submitted should demonstrate effectiveness, creativity, strategic excellence, and innovation, plus an inherent understanding of the particular qualities and specialist knowledge required to succeed in the specific regional market(s).

BEST CAMPAIGN IN MIDDLE EAST

Open to transformative work carried out in the Middle East. The work submitted should demonstrate effectiveness, creativity, strategic excellence, and innovation, plus an inherent understanding of the particular qualities and specialist knowledge required to succeed in the specific regional market(s)

BEST CAMPAIGN IN LATAM

Open to transformative work carried out in one or more LATAM countries. The work submitted should demonstrate effectiveness, creativity, strategic excellence, and innovation, plus an inherent understanding of the particular qualities and specialist knowledge required to succeed in the specific regional market(s).

BEST CAMPAIGN IN EUROPE

Open to transformative work carried out in Europe. The work submitted should demonstrate effectiveness, creativity, strategic excellence, and innovation, plus an inherent understanding of the particular qualities and specialist knowledge required to succeed in the specific regional market(s).

GLOBAL PR CATEGORIES

Categories within this section are open to transformative work that has impacted globally by crossing the borders of two or more countries or continents.

GLOBAL PR BREAKTHROUGH

Transformative work that crosses national borders, across all types of media and information channels. This award is open to any type of campaign, across verticals that brought a company or organisation to a new level of engagement or understanding among key stakeholders. 

GLOBAL EVENT ACTIVATION

Celebrates campaigns that successfully align and maximise sponsorship of global events such as international sporting, political, NGO or technology events. Events may include, but are not limited to, FIFA World Cup, Olympic Games, Cannes, CES, SXSW, World Economic Forum/Davos, and more.

GLOBAL CREATIVE IDEA

Celebrates a game-changing creative idea that takes a brand, company or organisation in a new, exciting direction and delivers results that exceed expectations. The creative idea may have significant regional variations, but will be based on a fundamental creative idea that is clear and demonstrable. 

The winning work must be deployed in two or more regions to qualify. 

GLOBAL INTEGRATION

PR strategy leads the way for the winning campaign that takes this award, which honours work that crosses marketing channels and disciplines. 

Submitted work must be deployed in two or more regions to qualify. 

GLOBAL CONTENT

Recognises the best use of strategic and creative content that drives business and brand objectives across multiple markets. 

The winning work must be deployed in two or more regions to qualify.

GLOBAL CITIZENSHIP

Honours a local or regional campaign that jumps across borders to create awareness, engagement, and results beyond the scope of the original target market. Winning campaigns must demonstrate multi-regional metrics that were not driven by paid-for media outside the core region.

PEOPLE AND AGENCIES

GLOBAL AGENCY

(three or more continents) 

The agency that wins this award will demonstrate great business results as well as talent development, community leadership, innovation and outstanding customer relationships across at least three different continents. 

Note: We highly encourage you to submit a video for this category. 

INTERNATIONAL AGENCY

(two or more countries) 

Celebrating agencies that demonstrate great business results as well as talent development, community leadership, innovation and outstanding customer relationships across at least two different countries. Revenue limit of $100m per annum. 

Note: We highly encourage you to submit a video for this category 

BEST AGENCY IN ASIA-PACIFIC

Celebrates the agency that best demonstrates its effectiveness on behalf of clients in relation to real business results, revenue growth and new business achievements, understanding of the Asia-Pac market, talent development, leadership in the region, innovation, and eye-catching customer relationships 

Note: We highly encourage you to submit a video for this category

BEST AGENCY IN MIDDLE EAST

Celebrates the agency that best demonstrates its effectiveness on behalf of clients in relation to real business results, revenue growth and new business achievements, understanding of the Middle East, Talent development, leadership in the region, innovation, and eye-catching customer relationships. 

Note: We highly encourage you to submit a video for this category. 

BEST AGENCY IN LATAM

Celebrates the agency that best demonstrates its effectiveness on behalf of clients in relation to real business results, revenue growth and new business achievements, understanding of Latin American markets, talent development, leadership in the region, innovation, and eyecatching customer relationships. 

Note: We highly encourage you to submit a video for this category. 

BEST AGENCY IN EUROPE (OUTSIDE UK)

Celebrates the agency that best demonstrates its effectiveness on behalf of clients in relation to real business results, revenue growth and new business achievements, understanding of European markets, talent development, leadership in the region, innovation, and eye-catching customer relationships. 

Note: We highly encourage you to submit a video for this category

GLOBAL BRAND

(three or more continents) 

Honouring a brand that crosses international borders, which has grown significantly using the power of PR to reach stakeholders and build trusted relationships with its customers and publics in at least three different continents. 

Note: We encourage agency professionals to suggest/ nominate global brands for this award.

GLOBAL MARKETER

Open to SVPs of marketing and above, including CMOs. Individuals may be nominated by their colleagues, agencies, or peers. The winning individual should play a big role in integrating communications into global brand and marketing strategy. 

Note: We encourage agency professionals to suggest/ nominate leaders from the in-house side for this award.

GLOBAL PROFESSIONAL – IN-HOUSE

Celebrating the work of a PR professional whose innovation and leadership is advancing the public relations profession. Judges will be looking for professional qualities including, effective team leadership internally, including development of staff. 

Note: We encourage agency professionals to suggest/ nominate professionals from the in-house side for this award.

GLOBAL PROFESSIONAL – AGENCY

BEST PR PROFESSIONAL IN ASIA-PACIFIC

Celebrates the work of an in-house or agency PR professional in the Asia-Pac market who demonstrates excellence, innovation, and leadership in advancing the PR sector in the region.

BEST PR PROFESSIONAL IN MIDDLE EAST

Celebrates the work of an in-house or agency PR professional in the Middle East. Who demonstrates excellence, innovation, and leadership in advancing the PR sector in the region.

BEST PR PROFESSIONAL IN LATAM

Celebrates the work of an in-house or agency PR professional in the Latin American market who demonstrates excellence, innovation, and leadership in advancing the PR sector in the region.

BEST PROFESSIONAL IN EUROPE

(Outside UK)

Celebrates the work of an in-house or agency PR professional in the Europe market who demonstrates excellence, innovation, and leadership in advancing the PR sector in the region.

BENEFITS OF ENTERING



Raise your profile 
By entering you are giving yourself the opportunity for your work to be viewed on a Global scale by industry experts. Helping to raise yours and your organisations profile


Motivate and reward
Entering shows appreciation to your team. Involve your team in your entry process, this will help them feel valued and help you produce the perfect entry


PR & Marketing opportunities 
If you're a winner or finalist your project will be visible on our website for the global industry to view. Plus, you'll receive social media coverage helping to spread the word


Judged by experts 
Have your work reviewed by leading industry experts from around the globe

Hear from the VP, editorial director

Steve Barrett

VP, editorial director, PRWeek & Campaign US

"PR has a new mandate to lead and is being recognized in boardrooms around the world for the senior-level contribution it can make across business transformation, employee engagement, crisis response, corporate comms, CEO positioning, DE&I, healthcare, purposeful business, paid digital activations and so much more," said Steve Barrett, editorial director of PRWeek US. "The PRWeek Global Awards celebrate the key brands, companies and players leading this charge around the world."

KEY INFORMATION

KEY DATES


Entry period: will open in October 2022


Entry deadline: Monday 12 December 2022 


Late entry deadline: Thursday 26 January 2023


Shortlist announcement: March 2023

Ceremony date: Tuesday 09 May 2023, London Marriott Hotel Grosvenor Square

ENTRY PRICES 

Entry fee: £420 +VAT 

Late entry fee: £570 +VAT

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