2021 Virtual Awards


PRWeek are excited to announce that the PRWeek Global Awards are going digital again for 2021.
This year’s shortlist was filled with some incredible work, and we look forward to celebrating it. 

On Thursday 20 May we will be announcing the winners via a live stream on PRWeek.com.
And join the conversation on twitter @PRWeekGlobal #PRWeekAwardGlobals

Here at PRWeek we want to ensure we continue to recognise the amazing work and celebrate the people and teams behind them.
Awards Ceremony Schedule

Thursday 20th May

4:30AM ET / 8:30AM UTC / 9:30AM BST / 4:30PM SGT


Product Brand Development

Best Campaign: Asia-Pacific

Non-profit

Best Campaign in Europe (outside UK)

Best Influencer Marketing Campaign

Best PR Professional in Asia Pacific

Global Creative Idea

Best Agency in Asia Pacific

Best Agency in Europe (outside UK)

Global Brand

Thursday 20th May
9:30AM ET / 1:30PM UTC / 2:30PM BST / 9:30PM SGT

‘Great Return and Beyond: Adapting Employee Engagement’ 
Panel hosted by Zeno

Public Sector
Corporate Branding
Best Campaign: Middle East
Issues and Crisis
Global PR Breakthrough
Global Content
Global Event Activation
Global Integration
Best Agency in Middle East
Best PR Professional in Middle East
International Agency
Thursday 20th May
3PM ET / 7PM UTC / 8PM BST / 3AM SGT

Employee Communications
Consumer Launch
Healthcare
Corporate and Social Responsibility
Best Campaign: LATAM
Best PR Professional in LATAM
Best Agency in LATAM
Global Citizenship
Global Professional- In House
Global Professional- Agency
Global Agency
Campaign of the Year
Thank you to our sponsor!
Zeno Group is the fiercely independent and global integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our ‘Fearless Pursuit of the Unexpected,’ we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2021 PRWeek Agency of the Year and a two-time winner of PRWeek’s Best Places to Work, Zeno has also been previously named Creative Agency of the Year by PRovoke and recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company. 


From the editor

The eighth iteration of the PRWeek Global Awards comes at an extraordinary time in world history, with the globe ravaged by the coronavirus health pandemic, environmental crises, racial injustice, febrile political and civil discourse and economic uncertainty. 

In this volatile environment, the need for organizations to display leadership and the ability of communicators to advocate, demonstrate purpose and act authentically has never been more important. The Awards will highlight the work, individuals, teams and brands leading the way and set precedents for others to aspire to emulate.

Steve Barrett, VP, editorial director, PRWeek/Campaign US

2021 Chair of Judges


Stacey Tank, Chief Corporate Affairs & Transformation Officer at Heineken

The 2021 Awards will be judged by a panel of senior PR professionals led by our Chair of Judges - Stacey Tank, Chief Corporate Affairs & Transformation Officer at Heineken.

"This was a year when a lot of us woke up every day asking ourselves if there was more we could be doing to bring our communities together when it felt like we were hurtling apart at breakneck speed. There were many moments when I felt paralyzed by the weight of the challenges we face and yet, when I pop my head up and see the work that companies and brands are leading to do their part in the world, it reminds me that every good intention, every small nudge toward a better future helps. I feel incredibly honoured to chair the Global Awards this year and hope we seize the moment as an opportunity to elevate work that can inspire us all to be better and do more to contribute to a brighter future."

2021 Judges


img-responsive
Houbara Communications
CEO & Founder
 
img-responsive
Novartis
Global Head Communications & Patient Advocacy
 
img-responsive
H+K Strategies
Global Head of Content + Publishing
img-responsive
Steward Health Care
Vice President of Communications
 
img-responsive
Genesis BCW
Chief Executive Officer
 
img-responsive
Gina Din Group
Founder
 
img-responsive
Omnicom
Global Health Lead, Omnicom PR Group
 
img-responsive
H+K Strategies
Managing Director, METIA
 
img-responsive
BAE Systems, Inc.
SVP of Communications
 
img-responsive
GCI Health Asia-Pacific and BCW Singapore
Managing Director, GCI Health Asia-Pacific and BCW Singapore
 
img-responsive
OkCupid
Global Communications & PR Manager
 
img-responsive
MSL Group
CEO, AMA
 
img-responsive
Total E&P
External Relations Country Lead
 
img-responsive
MARCO
CEO & Founder
 
img-responsive
Weber Shandwick
President, China
 
img-responsive
Ruder Finn
Managing Director
 
img-responsive
Twitter
Head of Communications, Asia Pacific
img-responsive
Costa Coffee
Group PR UK&I
 
img-responsive
Triple Eight
CEO
img-responsive
Anheuser-Busch
Vice President
 
img-responsive
Sherlock Communications
Managing Partner
 
img-responsive
FleishmanHillard
Senior Partner & ECD
 
img-responsive
3MonkeysZeno
Managing Director
 
img-responsive
The Coca-Cola Company
Chief Communications, Sustainability & Strategic Partnerships Officer
 
img-responsive
EM
Senior Advisor
 
img-responsive
Pangolin
Director & Co-Founder
 
img-responsive
IPG DXTRA
Chairman & CEO
 
img-responsive
WW International, Inc.
Chief Communications Officer
 
img-responsive
Weber Shandwick Germany
CEO
 
img-responsive
Pearson PLC
Vice President, Corporate Communications
img-responsive
The Janssen Pharmaceutical Companies of Johnson & Johnson
VP, Communication & Public Affairs, Asia Pacific
 
img-responsive
Thomson Reuters
Chief Communications Officer
 
img-responsive
Ministry of Justice, UK Government
Group Director of Communications
 
img-responsive
Hotwire
Chief Development Officer
img-responsive
WE Communications
EVP Australia & Singapore

Award categories


Consumer Launch
Honouring the launch of a consumer product or service. 


 

Product Brand Development
Recognising outstanding success in development, reinvigoration or re-launch of an established consumer brand.

 

Non-Profit
Most effective work on an international non-profit programme, designed to raise money, or to influence public or political opinion. 


 

Corporate Branding
Honours new company launches or corporate rebranding initiatives.

 

Public Sector
Honouring cross-national work in the public sector, standalone or in partnership with corporations, government agencies, or NGOs.

 

Issues and Crisis
The winning entry will demonstrate effective management of a significant issue or crisis, internal or external.

 

Corporate Social Responsibility
Recognises a CSR programme that demonstrates the organisation’s tangible commitment to delivering on ethical, environmental, or social justice commitments.

 

Employee Communications
Awarding a great internal communications campaign.

 

Healthcare
Honours pharmaceutical or healthcare initiatives.

 

Best Influencer Marketing Campaign
This category will award the most effective, innovative and creative campaign that uses one or more social media influencers to achieve its aims. The idea must be PR-led, although we will not exclude entries that involve payment or other incentives to influencers; however, please detail these in your entry.
For this award, we need a social media influencer as an individual or group that has become influential on the back of their own social media platforms. It excludes anyone with pre-existing fame (e.g. actors, sportspeople, reality TV stars).

 

Best Campaign in Asia-Pacific
Open to transformative work carried out in one or more Asia-Pacific countries. The work submitted should demonstrate effectiveness, creativity, strategic excellence, and innovation, plus an inherent understanding of the particular qualities and specialist knowledge required to succeed in the specific regional market(s).

 

Best Campaign in Latam
Open to transformative work carried out in one or more LATAM countries. The work submitted should demonstrate effectiveness, creativity, strategic excellence, and innovation, plus an inherent understanding of the particular qualities and specialist knowledge required to succeed in the specific regional market(s).

 

Best Campaign in Middle East
Open to transformative work carried in the Middle East. The work submitted should demonstrate effectiveness, creativity, strategic excellence, and innovation, plus an inherent understanding of the particular qualities and specialist knowledge required to succeed in the specific regional market(s).

 

Best Campaign in Europe (Outside UK)
Open to transformative work carried out in Europe. The work submitted should demonstrate effectiveness, creativity, strategic excellence, and innovation, plus an inherent understanding of the particular qualities and specialist knowledge required to succeed in the specific regional market(s).

 

Global PR Breakthrough
Transformative work that crosses national borders, across all types of media and information channels.
This award is open to any type of campaign, across verticals that brought a company or organisation to a new level of engagement or understanding among key stakeholders.

 

Global Event Activation
Celebrates campaigns that successfully align and maximise sponsorship of global events such as international sporting, political, NGO or technology events. Events may include, but are not limited to, FIFA World Cup, Olympic Games, Cannes, CES, SXSW, World Economic Forum/Davos, and more.

 

Global Creative Idea
Celebrates a game-changing creative idea that takes
a brand, company or organisation in a new, exciting direction and delivers results that exceed expectations. The creative idea may have significant regional variations, but will be based on a fundamental creative idea that is clear and demonstrable. The winning work must be deployed in two or more regions to qualify.

 

Global Integration
PR strategy leads the way for the winning campaign that takes this award, which honours work that crosses marketing channels and disciplines. Submitted work must be deployed in two or more regions to qualify.

 

Global Content
Recognises the best use of strategic and creative content that drives business and brand objectives across multiple markets. The winning work must be deployed in two or more regions to qualify.

 

Global Citizenship
Honours a local or regional campaign that jumps across borders to create awareness, engagement, and results beyond the scope of the original target market. Winning campaigns must demonstrate multi-regional metrics that were not driven by paid-for media outside the core region.

 

Global Brand
International Agency
Global Agency
(three or more continents)

The agency that wins this award will demonstrate great business results as well as talent development, community leadership, innovation and outstanding customer relationships across at least three different continents.

Note: We highly encourage you to submit a video for this category

 

Best Agency in Asia Pacific
Celebrates the agency that best demonstrates its effectiveness on behalf of clients in relation to real business results, revenue growth and new business achievements, understanding of the Asia-Pac market, talent development, leadership in the region, innovation, and eye-catching customer relationships.

Note: We highly encourage you to submit a video for this category

 

Best Agency in Middle East
Celebrates the agency that best demonstrates its effectiveness on behalf of clients in relation to real business results, revenue growth and new business achievements, understanding of the Middle East market, talent development, leadership in the region, innovation, and eye-catching customer relationships.

Note: We highly encourage you to submit a video for this category.

 

Best Agency in LATAM
Celebrates the agency that best demonstrates its effectiveness on behalf of clients in relation to real business results, revenue growth and new business achievements, understanding of Latin American markets, talent development, leadership in the region, innovation, and eye-catching customer relationships.

Note: We highly encourage you to submit a video for this category.

 

Best Agency in Europe (Outside UK)
Celebrates the agency that best demonstrates its effectiveness on behalf of clients in relation to real business results, revenue growth and new business achievements, understanding of European markets, talent development, leadership in the region, innovation, and eye-catching customer relationships

Note: We highly encourage you to submit a video for this category

 

Global Professional - In House
Celebrating the work of a PR professional whose innovation and leadership is advancing the public relations profession. Judges will be looking for professional qualities including, effective team leadership internally, including development of staff.

Note: We encourage agency professionals to suggest/ nominate professionals from the in-house side for this award.

 

Global Professional - Agency
Celebrating the work of a PR professional whose innovation and leadership is advancing the public relations profession. Judges will be looking for professional qualities including, effective team leadership internally, including development of staff.

Note: We encourage agency professionals to suggest/ nominate professionals from the in-house side for this award.

 

Best PR Professional in Asia Pacific
Celebrates the work of an in-house or agency PR professional in the Asia-Pac market who demonstrates excellence, innovation, and leadership in advancing the PR sector in the region.

 

Best PR Professional in Middle East
Celebrates the work of an in-house or agency PR professional in the Middle East market who demonstrates excellence, innovation, and leadership in advancing the PR sector in the region.

 

Best PR Professional in LATAM
Celebrates the work of an in-house or agency PR professional in the Latin American market who demonstrates excellence, innovation, and leadership in advancing the PR sector in the region.

 

Awards night when times permitted

Sponsors

Follow us for the latest