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Award categories

Campaign Categories

Campaign of the Year

Consumer Launch

Honouring the launch of a consumer product or service.  

Product Brand Development

Recognising outstanding success in development, reinvigoration or re-launch of an established consumer brand.

Non-Profit

Most effective work on an international non-profit programme, designed to raise money, or to influence public or political opinion.  

Corporate Branding

Honours new company launches or corporate rebranding initiatives.

Public Sector

Honouring cross-national work in the public sector, standalone or in partnership with corporations, government agencies, or NGOs.

Issues and Crisis

The winning entry will demonstrate effective management of a significant issue or crisis, internal or external.

Corporate Social Responsibility

Recognises a CSR programme that demonstrates the organisation’s tangible commitment to delivering on ethical, environmental, or social justice commitments.

Employee Communications

Awarding a great internal communications campaign.

Healthcare

Honours pharmaceutical or healthcare initiatives.

Best Influencer Marketing Campaign

This category will award the most effective, innovative and creative campaign that uses one or more social media influencers to achieve its aims. The idea must be PR-led, although we will not exclude entries that involve payment or other incentives to influencers; however, please detail these in your entry.
For this award, we need a social media influencer as an individual or group that has become influential on the back of their own social media platforms. It excludes anyone with pre-existing fame (e.g. actors, sportspeople, reality TV stars).

Best Campaign in Asia-Pacific

Open to transformative work carried out in one or more Asia-Pacific countries. The work submitted should demonstrate effectiveness, creativity, strategic excellence, and innovation, plus an inherent understanding of the particular qualities and specialist knowledge required to succeed in the specific regional market(s).

Best Campaign in Latam

Open to transformative work carried out in one or more LATAM countries. The work submitted should demonstrate effectiveness, creativity, strategic excellence, and innovation, plus an inherent understanding of the particular qualities and specialist knowledge required to succeed in the specific regional market(s).

Best Campaign in Middle East

Open to transformative work carried in the Middle East. The work submitted should demonstrate effectiveness, creativity, strategic excellence, and innovation, plus an inherent understanding of the particular qualities and specialist knowledge required to succeed in the specific regional market(s).

Best Campaign in Europe (Outside UK)

Open to transformative work carried out in Europe. The work submitted should demonstrate effectiveness, creativity, strategic excellence, and innovation, plus an inherent understanding of the particular qualities and specialist knowledge required to succeed in the specific regional market(s).

Global PR Categories

Global PR Breakthrough

Transformative work that crosses national borders, across all types of media and information channels.
This award is open to any type of campaign, across verticals that brought a company or organisation to a new level of engagement or understanding among key stakeholders.

Global Event Activation

Celebrates campaigns that successfully align and maximise sponsorship of global events such as international sporting, political, NGO or technology events. Events may include, but are not limited to, FIFA World Cup, Olympic Games, Cannes, CES, SXSW, World Economic Forum/Davos, and more.

Global Creative Idea

Celebrates a game-changing creative idea that takes a brand, company or organisation in a new, exciting direction and delivers results that exceed expectations. The creative idea may have significant regional variations, but will be based on a fundamental creative idea that is clear and demonstrable. The winning work must be deployed in two or more regions to qualify.

Global Integration

PR strategy leads the way for the winning campaign that takes this award, which honours work that crosses marketing channels and disciplines. Submitted work must be deployed in two or more regions to qualify.

Global Content

Recognises the best use of strategic and creative content that drives business and brand objectives across multiple markets. The winning work must be deployed in two or more regions to qualify.

Global Citizenship

Honours a local or regional campaign that jumps across borders to create awareness, engagement, and results beyond the scope of the original target market. Winning campaigns must demonstrate multi-regional metrics that were not driven by paid-for media outside the core region.

Global Brand

People and Agencies

International Agency

Global Agency

(three or more continents)

The agency that wins this award will demonstrate great business results as well as talent development, community leadership, innovation and outstanding customer relationships across at least three different continents.

Note: We highly encourage you to submit a video for this category

Best Agency in Asia Pacific

Celebrates the agency that best demonstrates its effectiveness on behalf of clients in relation to real business results, revenue growth and new business achievements, understanding of the Asia-Pac market, talent development, leadership in the region, innovation, and eye-catching customer relationships.

Note: We highly encourage you to submit a video for this category

Best Agency in Middle East

Celebrates the agency that best demonstrates its effectiveness on behalf of clients in relation to real business results, revenue growth and new business achievements, understanding of the Middle East market, talent development, leadership in the region, innovation, and eye-catching customer relationships.

Note: We highly encourage you to submit a video for this category.

Best Agency in LATAM

Celebrates the agency that best demonstrates its effectiveness on behalf of clients in relation to real business results, revenue growth and new business achievements, understanding of Latin American markets, talent development, leadership in the region, innovation, and eye-catching customer relationships.

Note: We highly encourage you to submit a video for this category.

Best Agency in Europe (Outside UK)

Celebrates the agency that best demonstrates its effectiveness on behalf of clients in relation to real business results, revenue growth and new business achievements, understanding of European markets, talent development, leadership in the region, innovation, and eye-catching customer relationships

Note: We highly encourage you to submit a video for this category

Global Professional - In House

Celebrating the work of a PR professional whose innovation and leadership is advancing the public relations profession. Judges will be looking for professional qualities including, effective team leadership internally, including development of staff.

Note: We encourage agency professionals to suggest/ nominate professionals from the in-house side for this award.

Global Professional - Agency

Best PR Professional in Asia Pacific

Celebrates the work of an in-house or agency PR professional in the Asia-Pac market who demonstrates excellence, innovation, and leadership in advancing the PR sector in the region.

Best PR Professional in Middle East

Celebrates the work of an in-house or agency PR professional in the Middle East market who demonstrates excellence, innovation, and leadership in advancing the PR sector in the region.

Best PR Professional in LATAM

Celebrates the work of an in-house or agency PR professional in the Latin American market who demonstrates excellence, innovation, and leadership in advancing the PR sector in the region.

From the editor

2021 Chair of Judges

Stacey Tank, Chief Corporate Affairs & Transformation Officer at Heineken

2021 Judges