Congratulations to the winners!


Thank you to everyone who entered this year's PRWeek Global Awards, and congratulations to the 2019 finalists, commended and winners.

On Tuesday 21 May PR professionals from all around the globe gathered together at the London Marriott Grosvenor Square for an evening of networking, celebration and the all-important announcement of the winners.

You can view a full list of winners below and to don't forget to register your interest for the 2020 PRWeek Global Awards!

2019 Winners


Campaign Categories

Blackout Track

ASICS

Agency: Edelman

Big Bell

Taco Bell

Agency: Edelman (London & LA)

The Frequency of Love

Huawei

Agency: MSL

Bud on Mars

3PM Agency (Weber Shandwick in partnership with PMK-BNC)

Let the cars speak

INFINITI Middle East

Agency: Four Communications Group

The Summer Of TÆPP

BankAxept

Agency: MSL

Man Vs. Glue

Krazy Glue

Agency: BCW (Burson Cohn & Wolfe)

Highway Gallery

Louvre Abu Dhabi, ADTCA

Agency: TBWARAAD

Fuji Island - Picture Perfect Paradise

FUJIFILM

Agency: CampaignLab

Zippo - Walk of Flame

Zippo

Agency: DeVries Global

webeefin?

Wendy's

Agency: Ketchum

Victory Fridge

3PM Agency (Weber Shandwick in partnership with PMK-BNC)

Twinkle Twinkle Little Heart

Tiny Tickers

Agency: Golin

#CoverTheProgress

Discover Puerto Rico

Agency: KETCHUM

The power of medical research at UEG Week: Plastics in your poo

United European Gastroenterology (UEG)

Agency: Spink

Combating the CNN Effect: Fundraising for Protracted Humanitarian Crisis

UNICEF PFP

Agency: Media Measurement

More Powerful Together

The United Nations Women’s HeForShe movement

Agency: FleishmanHillard

TETAS CON PROPÓSITO

Liga Contra el Cáncer Perú

Agency: Orange 360

Mastercard Drops its Name

Mastercard

Agency: Ketchum and BMF

Supporting Cigna’s New Phase of Operations in the Middle East

Cigna

Agency: APCO Worldwide

Air China Land Your Dream

Air China

Agency: Burson Cohn & Wolfe Beijing Office

2018 Marketo Brand Refresh

Marketo

Agency: Racepoint Global

TETAS CON PROPÓSITO

Liga Contra el Cáncer Perú

Agency: Orange 360

Day of the Dead 2018

Mexico Tourism Board

Agency: MSL

Making India the Global Food Hub

Ministry of Food Processing Industries

Agency: Genesis BCW

The Sound of Engineering

Tin Man with the Institution of Engineering and Technology

Agency: Tin Man

Cyber Aware

Home Office

Agency: Four Communications Group

Cyber-Crime: a campaign that didn't add up

HSBC UK

Agency: Weber Shandwick

The Cape Town Water Emergency: from crisis to opportunity

South African Tourism

Agency: Weber Shandwick

KFC distribution crisis

KFC UK&I

Agency: freuds

Cut the Stake Now

INTEREL CONSULTING UK

Defense Against Bill Ackman

Herbalife Nutrition

#CoverTheProgress

Discover Puerto Rico

Agency: KETCHUM

The Christmas advert that never was

Iceland Foods

Agency: Weber Shandwick

#DefyTheName

Monica Lewinsky

Agency: Dini von Mueffling Communications

Old Milk

COOP

Agency: Edelman (Stockholm & London)

Patagonia and LS&Co. Time to Vote Campaign

Patagonia and Levi Strauss & Co.

Carton Le Aao, Classroom Banao (Get Your Carton and Make A Classroom)

Tetra Pak

Agency: Genesis BCW

AXIS Capital "Tomorrow Matters Today"

AXIS Capital

Agency: Agency support from Ketchum, Daggerwing, and Brilliant Ink

PVH2O Campaign

PVH

From the Inside Out: Spreading the Value of Vaccines

Takeda Pharmaceutical Company

Agency: W2O

FTI Consulting Supports Eli Lilly in Clinical Development Transformation

Eli Lilly & Co.

Agency: FTI Consulting

Fremantle Connects its 2,500+ Global Community with Workplace

Fremantle

Agency: Coolr

#fisisgold

FIS

The cUUpcake

Roche

Agency: DNA medical communications

Who Sprinkled Salt on My Cake?

Eisai Korea

Agency: Weber Shandwick Korea/ McCANN Health Korea

#24YouHaveThePower

Pfizer Vaccines UK

Agency: BCW

Project Family: Everyone has the right to have a family

Ferring Pharmaceuticals

Agency: 90TEN

“Create a Record. Break Stigma!” Mental Health Campaign

Xian Janssen Pharmaceutical Ltd.

Agency: TransComm Group

Flight HIV101

Gilead

Agency: 90TEN

#BehindCarDoors

Renault

Agency: MSL

#24YouHaveThePower

Pfizer Vaccines UK

Agency: BCW

Visa’s Global Roster of Influencers Defeat Fan FOMO at the FIFA World Cup™

Visa

Agency: Catalyst Public Relations, a division of Endeavor Global Marketing

Thank You Midwife

Pampers

Agency: MSL

Who Sprinkled Salt on My Cake?

Eisai Korea

Agency: Weber Shandwick Korea/ McCANN Health Korea

The cUUpcake

Roche

Agency: DNA medical communications

Mumbai Life Line 3- Connecting the Unconnected

Mumbai Metro Rail Corporation

Agency: Genesis BCW

Bali Bundle

OPPO

Agency: CampaignLab

Promoting Women’s Health in Japan

Bayer Yakuhin and MSD K.K.

Agency: APCO Worldwide

Vicks Generations of Care #Touch of Care

Procter & Gamble

Agency: MSL

Fighting Financial Exclusion in Brazil

Airfox

Agency: Sherlock Communications

Day of the Dead 2018

Mexico Tourism Board

Agency: MSL

“BruMar” Scores the Game-Winning Goal for Panini

Panini Publications

Agency: Ketchum

The People Who Recycle

Tetra Pak

Agency: JeffreyGroup

Equally Welcome in Latin America

Marriott International

Agency: JeffreyGroup

Zurich: Calculated Risk

Zurich Insurance

Agency: Race Communications

#HearItFromMe

Edelman, Dubai

Agency: LinkedIn

The Super Six - GOSHxSuperhope

Great Ormond Street Hospital

Agency: H+K Strategies MENA

Keep it Pumping

Novartis

Agency: H+K Strategies MENA

Reaching out to Refugees

UNHCR

Agency: ASDA'A BCW

A donation that keeps on giving

Education Above All Foundation

Agency: GREY DOHA

Tango League – creating football influencers in the Middle East

Adidas

Agency: H+K Strategies MENA

Highway Gallery

Louvre Abu Dhabi, ADTCA

Agency: TBWARAAD

Flight HIV101

Gilead

Agency: 90TEN

Endless Ocean by Friends of Glass

Friends of Glass for FEVE, the European Container Glass Federation

Agency: Weber Shandwick

Because We Share Campaign

Pfizer

Agency: Emanate GmbH

#24YouHaveThePower

Pfizer Vaccines UK

Agency: BCW

MedLife Tomorrow's Technology

MedLife

Agency: MSL

Global PR Categories

Always Fights to #EndPeriodPoverty

Procter & Gamble

Agency: MSL

Big Mac 50th Anniversary

McDonald's

Agency: Golin

Breaking the Internet with adidas and a GOAT

Adidas

Agency: Hill+Knowlton Strategies

What Will You Be? Digital Jobs and Skills for young people

Vodafone Group

World Class 'Bartender of the Year' Competition

Diageo Reserve

Agency: Smarts Communicate

Day of the Dead 2018

Mexico Tourism Board

Agency: MSL

team AkzoNobel in the Volvo Ocean Race

AkzoNobel

Agency: Mallory Group

Budweiser Chinese New Year

AB InBEV

Agency: MSL

OMEN by HP Challenge

HP

Agency: Edelman

The World's 50 Best Restaurants Awards 2018

The World's 50 Best Restaurants

Agency: Relevance International

Always Fights to #EndPeriodPoverty

Procter & Gamble

Agency: MSL

#EqualAtWork

Vodafone Group

Roy Chapman Andrews Centennial Expedition

INFINITI Motor Company

Global McDelivery Day 2.0—The Busiest Delivery Thursday On Record

McDonald's

Agency: WE Communications in partnership with The Narrative Group

Big Mac 50th Anniversary

McDonald's

Agency: Golin

Deloitte City Mobility Index

Deloitte Global

The 10th Annual Arab Youth Survey

ASDA’A BCW

Global McDelivery Day 2.0—The Busiest Delivery Thursday On Record

McDonald's

Agency: WE Communications in partnership with The Narrative Group

The Pioneers

HSBC

Agency: Hill+Knowlton Strategies

Magnum X Alexander Wang

Magnum

Agency: Golin

Zippo - Walk of Flame

Zippo

Agency: DeVries Global

The Global Talent Crunch

Korn Ferry

Agency: Man Bites Dog

Data guru living with ALS modernizes industries by typing with his eyes

Microsoft

Agency: Microsoft

Feel More: Tackling the Taboos around Masturbation & Masculinity

TENGA

Agency: BCW (Burson Cohn & Wolfe)

THE FUTURE OF TRADE REPORT

DMCC

Agency: DMCC

World Class 'Bartender of the Year' Competition

Diageo Reserve

Agency: Smarts Communicate

The Christmas advert that never was

Iceland Foods

Agency: Weber Shandwick

Girls4Tech

Mastercard

Agency: Mastercard

Reaching out to Refugees

3M

Agency: ASDA'A BCW

3M Champions Science

3M

Agency: Ketchum

People and Agencies

Golin

Edelman

BCW (Burson Cohn & Wolfe)

Weber Shandwick

FleishmanHillard

Hill+Knowlton Strategies

Manifest

MWWPR

Zeno Group

GCI Health

LLORENTE & CUENCA

ASDA'A BCW

HP

Salesforce

Always Fights to #EndPeriodPoverty

Procter & Gamble

Agency: MSL

Karen Kahn

HP

Charlotte West

Lenovo

James Stephens

Aston Martin Lagonda

James Kerr

FIS

Anthony Farina

CSL Behring

Gail Heimann

Weber Shandwick

Caroline Dettman

Golin

Michael W. Kempner

MWWPR

Peter McGuinness

Chobani

Ellyn Raftery

FIS

Rashed Al Harmoodi

Mubadala Investment Company

Ray Eglington

Four Communications Group

Laura Schoen

Weber Shandwick

Eduardo Vieira

Ideal Group/WPP

WE Communications

Weber Shandwick

APCO Worldwide

Four Communications Group

H+K Strategies MENA

ASDA'A BCW

Sherlock Communications

Weber Shandwick LATAM

LLORENTE & CUENCA

Imagem Corporativa

JeffreyGroup

90TEN

EM

Marco de Comunicación

Didier Lagae

Marco de Comunicación

Christian Arndt

w2O

Charlotte Witte

Weber Shandwick

PRWeek Global Awards 2019


2019 Highlights


About the Awards
As the PRWeek Global Awards turned six years old in 2019 there is common consensus that the value of PR has never been more crucial and more recognised by CEOs and the C-suite. Our awards honour transformative work that demonstrates the highest standards across regions and territories, as well as the best work in the distinct markets of Asia-Pac, LATAM, and the Middle East.

PR operates across stakeholder groups and communities and there’s no doubt the days of having one message for customers, another for staff, and yet another for investors are well and truly over.

The power of the communications industry is a key factor in the growth of global business and the ability of organisations of all types to tell their stories and change behaviours: The PRWeek Global Awards recognise the best examples of this in practice.

Chair of judges


JONATHAN ADASHEK - ALLIANCE GLOBAL VICE PRESIDENT, COMMUNICATIONS
Jonathan Adashek is Alliance Global Vice President, Communications. In this role he is responsible for communicating the strategy and managing the reputation of the Alliance including internal communications, social media, events and sponsorships. He is in charge of coordinating and creating synergies between the three communications functions of Renault, Nissan and Mitsubishi Motors in order to improve efficiency. He also oversees communications for Carlos Ghosn, Chairman and Chief Executive Officer of the Alliance, and other senior executives.

Mr. Adashek joined Nissan Motor Corporation, Ltd. in 2015 as Vice President, Global Communications and Chief Communications Officer – Responsible for Nissan, Datsun and Infiniti communications, he was based in Yokohama, Japan.

He spent the first part of his career working in government and political roles: from 2002 to 2004 he was the Director of the National Delegate Strategy for U.S. presidential candidate John Kerry. Before that he served in the Clinton Administration at the White House and in the U.S. Treasury Department. From 2005 to 2012, Mr. Adashek was an Executive Vice President and Global Client Relationships Manager at Edelman, where he worked with clients such as Starbucks, Walmart and the government of the United Arab Emirates. From 2012 to 2015 Mr. Adashek was General Manager in charge of communications strategy in the office of the Chief Operating Officer at Microsoft.

He holds a bachelor’s degree in Political Science from University of Wisconsin-Milwaukee. An U.S. native, Mr. Adashek is based in Boulogne-Billancourt, France.

Judges


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SPN Communications
CEO
 
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Mars, Incorporated
Vice President of Corporate Affairs, Strategic Initiatives & Sustainability
 
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Hope&Glory
Director
 
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European Central Bank
Director General Communications
 
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Imagem Corporativa
CEO and Founder
 
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Royal Phillips
Senior Vice President of Global Integrated Communications and Events
 
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BP
Group Head of Communications & External Affairs
 
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Porter Novelli
Partner, Managing Director, PN SF President, Latin America
 
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International
Global Chief Operating Officer and President
 
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Human Longevity, Inc. (HLI)
VP, Head of Communications and Public Affairs
 
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Cision
CEO
 
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MaryLynn Carver
General Mills
Corporate Communications | Chief Communications Officer
 
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M&C Saatchi
Global CEO and Co-founder
 
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Telefónica UK Limited
Director of Corporate Affairs
 
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MillerCoors
Chief Public Affairs and Communications Officer
 
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Best Buy Canada
Vice President of Communications
 
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Ray Eglington
MEPRA
Group Managing Director
 
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Rebecca Blinston-Jones
MWWPR
UK Managing Director
 
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2020 MSL
Senior Vice President and Consumer Practice Lead
 
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Race Communications
Founder and Executive Director
 
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Hope&Glory
Board Director
 
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EM-Communications
Senior Advisor
 
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Citi Singapore
Senior Vice President, Corporate Affairs
 
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ASDA'A BCW
President - Middle East
 
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City Football Group
Director of Corporate and Commercial Communications
 
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Lenovo
VP Worldwide Communications, & Chief Communications Officer
 

Categories


Consumer Launch
Honouring the launch of a consumer product or service. 


 

Product Brand Development
Recognising outstanding success in development, reinvigoration or re-launch of an established consumer brand.

 

Non-Profit
Most effective work on an international non-profit programme, designed to raise money, or to influence public or political opinion. 


 

Corporate Branding
Honours new company launches or corporate rebranding initiatives.

 

Public Sector
Honouring cross-national work in the public sector, standalone or in partnership with corporations, government agencies, or NGOs.

 

Issues and Crisis
The winning entry will demonstrate effective management of a significant issue or crisis, internal or external.

 

Corporate Social Responsibility
Recognises a CSR programme that demonstrates the organisation’s tangible commitment to delivering on ethical, environmental, or social justice commitments.

 

Employee Communications
Awarding a great internal communications campaign.

 

Healthcare
Honours pharmaceutical or healthcare initiatives.

 

Best Influencer Marketing Campaign
This category will award the most effective, innovative and creative campaign that uses one or more social media influencers to achieve its aims. The idea must be PR-led, although we will not exclude entries that involve payment or other incentives to influencers; however, please detail these in your entry.
For this award, we de ne a social media influencer as an individual or group that has become influential o the back of their own social media platforms. It excludes anyone with pre-existing fame (e.g. actors, sportspeople, reality TV stars).

 

Best Campaign in Asia-Pacific
Open to transformative work carried out in one or more Asia-Pacific countries. The work submitted should demonstrate effectiveness, creativity, strategic excellence, and innovation, plus an inherent understanding of the particular qualities and specialist knowledge required to succeed in the specific regional market(s).

 

Best Campaign in Latam
Open to transformative work carried out in one or more LATAM countries. The work submitted should demonstrate effectiveness, creativity, strategic excellence, and innovation, plus an inherent understanding of the particular qualities and specialist knowledge required to succeed in the specific regional market(s).

 

Best Campaign in Middle East
Open to transformative work carried in the Middle East. The work submitted should demonstrate effectiveness, creativity, strategic excellence, and innovation, plus an inherent understanding of the particular qualities and specialist knowledge required to succeed in the specific regional market(s).

 

NEW! Best Campaign in Continental Europe
Open to transformative work carried out in Europe. The work submitted should demonstrate effectiveness, creativity, strategic excellence, and innovation, plus an inherent understanding of the particular qualities and specialist knowledge required to succeed in the specific regional market(s).

 

Global PR Breakthrough
Transformative work that crosses national borders, across all types of media and information channels.
This award is open to any type of campaign, across verticals that brought a company or organisation to a new level of engagement or understanding among key stakeholders.

 

Global Event Activation
Celebrates campaigns that successfully align and maximise sponsorship of global events such as international sporting, political, NGO or technology events. Events may include, but are not limited to, FIFA World Cup, Olympic Games, Cannes, CES, SXSW, World Economic Forum/Davos, and more.

 

Global Creative Idea
Celebrates a game-changing creative idea that takes
a brand, company or organisation in a new, exciting direction and delivers results that exceed expectations. The creative idea may have significant regional variations, but will be based on a fundamental creative idea that is clear and demonstrable. The winning work must be deployed in two or more regions to qualify.

 

Global Integration
PR strategy leads the way for the winning campaign that takes this award, which honours work that crosses marketing channels and disciplines. Submitted work must be deployed in two or more regions to qualify.

 

Global Content
Recognises the best use of strategic and creative content that drives business and brand objectives across multiple markets. The winning work must be deployed in two or more regions to qualify.

 

Global Citizenship
Honours a local or regional campaign that jumps across borders to create awareness, engagement, and results beyond the scope of the original target market. Winning campaigns must demonstrate multi-regional metrics that were not driven by paid-for media outside the core region.

 

Global Agency
(three or more continents)

The agency that wins this award will demonstrate great business results as well as talent development, community leadership, innovation and outstanding customer relationships across at least three different continents.

Note: We highly encourage you to submit a video for this category

 

International Agency
(two or more countries)

Celebrating agencies that demonstrate great business results as well as talent development, community leadership, innovation and outstanding customer relationships across at least two different countries. Revenue limit of $100m per annum.

Note: We highly encourage you to submit a video for this category

 

NEW! Best Agency in Asia Pacific
Celebrates the agency that best demonstrates its effectiveness on behalf of clients in relation to real business results, revenue growth and new business achievements, understanding of the Asia-Pac market, talent development, leadership in the region, innovation, and eye-catching customer relationships.

Note: We highly encourage you to submit a video for this category

 

NEW! Best Agency in Middle East
Celebrates the agency that best demonstrates its effectiveness on behalf of clients in relation to real business results, revenue growth and new business achievements, understanding of the Middle East market, talent development, leadership in the region, innovation, and eye-catching customer relationships.

Note: We highly encourage you to submit a video for this category.

 

NEW! Best Agency in LATAM
Celebrates the agency that best demonstrates its effectiveness on behalf of clients in relation to real business results, revenue growth and new business achievements, understanding of Latin American markets, talent development, leadership in the region, innovation, and eye-catching customer relationships.

Note: We highly encourage you to submit a video for this category.

 

NEW! Best Agency in Continental Europe
Celebrates the agency that best demonstrates its effectiveness on behalf of clients in relation to real business results, revenue growth and new business achievements, understanding of European markets, talent development, leadership in the region, innovation, and eye-catching customer relationships

Note: We highly encourage you to submit a video for this category

 

Global Brand
(three or more continents)


Honouring a brand that crosses international borders, which has grown significantly using the power of PR
to reach stakeholders and build trusted relationships with its customers and publics in at least three different continents.


Note: We encourage agency professionals to suggest/ nominate global brands for this award

 

Global Marketer
Open to SVPs of marketing and above, including CMOs. Individuals may be nominated by their colleagues, agencies, or peers. The winning individual should play
a big role in integrating communications into global brand and marketing strategy.

Note: We encourage agency professionals to suggest/nominate leaders from the in-house side for this award.

 

Campaign of the Year
The best campaign from among all of the winners.

 

Global Professional - In House
Celebrating the work of a PR professional whose innovation and leadership is advancing the public relations profession. Judges will be looking for professional qualities including, effective team leadership internally, including development of staff.

Note: We encourage agency professionals to suggest/ nominate professionals from the in-house side for this award.

 

Global Professional - Agency
Celebrating the work of a PR professional whose innovation and leadership is advancing the public relations profession. Judges will be looking for professional qualities including, effective team leadership internally, including development of staff.

Note: We encourage agency professionals to suggest/ nominate professionals from the in-house side for this award.

 

NEW! Best PR Professional in Middle East
Celebrates the work of an in-house or agency PR professional in the Middle East market who demonstrates excellence, innovation, and leadership in advancing the PR sector in the region.

 

NEW! Best PR Professional in LATAM
Celebrates the work of an in-house or agency PR professional in the Latin American market who demonstrates excellence, innovation, and leadership in advancing the PR sector in the region.

 

NEW! Best Professional in Continental Europe
Celebrates the work of an in-house or agency PR professional in the Europe market who demonstrates excellence, innovation, and leadership in advancing the PR sector in the region.

 

Contact us


Nitika Sharma
General Enquiries

E: [email protected]
P: 020 8267 4172

Steve Forsdick
Partnership Opportunities (UK & EMEA)

E: [email protected]
P: +44 7464 494732

Craig Roth
Partnership Opportunities (US)

E: [email protected]
P: 212-810-6171



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