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THE SHORTLIST IS NOW LIVE!
The PRWeek Global Awards 2023 honour the transformative work that demonstrates the highest possible standards building brands and trust, enabling the growth of international enterprise. The winners will be those who demonstrate excellence across the most rigorous criteria.
We look forward to celebrating with you on Tuesday 9 May at JW Marriott Hotel, Grosvenor Square, London
The shortlist has been announced. Congratulations to everyone who's made the list!
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Key Information
KEY DATES
Awards Ceremony: Tuesday 9th May 2023 at JW Marriott Hotel, Grosvenor Square, London
Aaron Radelet
Global Chief Communications Officer and Senior Vice President , Walgreens Boots Alliance (WBA)
“Music has the Grammys, the movies have the Oscars, and all of us in Communications have the PRWeek Global Awards… which stand for the pinnacle of success in our field around the world. We’re looking forward to celebrating the stars of our profession soon!”
CATEGORIES
CAMPAIGNS
Categories within this section are open to work that is local
to one country or region in addition to work that has crossed
international borders.
CAMPAIGN OF THE YEAR
(not open for entry)
The best campaign from among all of the winners.
HEALTHCARE
Honours pharmaceutical or healthcare initiatives.
EMPLOYEE COMMUNICATIONS
Awarding a great internal communications campaign
PUBLIC SECTOR
Honouring cross-national work in the public sector,
standalone or in partnership with corporations, government
agencies, or NGOs.
CORPORATE SOCIAL RESPONSIBILITY
Recognises a CSR programme that demonstrates the
organisation’s tangible commitment to delivering on ethical,
environmental, or social justice commitments.
ISSUES AND CRISIS
The winning entry will demonstrate effective management of
a significant issue or crisis, internal or external.
CONSUMER LAUNCH
Honouring the launch of a consumer product or service.
PRODUCT BRAND DEVELOPMENT
Recognising outstanding success in development,
reinvigoration or re-launch of an established consumer brand.
NON-PROFIT
Most effective work on an international non-profit
programme, designed to raise money, or to influence public or
political opinion.
CORPORATE BRANDING
Honours new company launches or corporate rebranding
initiatives
BEST INFLUENCER MARKETING CAMPAIGN
This category will award the most effective, innovative
and creative campaign that uses one or more social media
influencers to achieve its aims. The idea must be PR-led,
although we will not exclude entries that involve payment or
other incentives to influencers; however, please detail these in
your entry.
For this award, we define a social media influencer as an
individual or group that has become influential of the back
of their own social media platforms. It excludes anyone with
pre-existing fame (e.g. actors, sportspeople, reality TV stars).
BEST CAMPAIGN IN ASIA-PACIFIC
Open to transformative work carried out in one or more AsiaPacific countries. The work submitted should demonstrate
effectiveness, creativity, strategic excellence, and innovation,
plus an inherent understanding of the particular qualities
and specialist knowledge required to succeed in the specific
regional market(s).
BEST CAMPAIGN IN MIDDLE EAST
Open to transformative work carried out in the Middle East.
The work submitted should demonstrate effectiveness,
creativity, strategic excellence, and innovation, plus an
inherent understanding of the particular qualities and
specialist knowledge required to succeed in the specific
regional market(s)
BEST CAMPAIGN IN LATAM
Open to transformative work carried out in one or more
LATAM countries. The work submitted should demonstrate
effectiveness, creativity, strategic excellence, and innovation,
plus an inherent understanding of the particular qualities
and specialist knowledge required to succeed in the specific
regional market(s).
BEST CAMPAIGN IN EUROPE-(outside UK)
Open to transformative work carried out in Europe. The
work submitted should demonstrate effectiveness, creativity,
strategic excellence, and innovation, plus an inherent
understanding of the particular qualities and specialist
knowledge required to succeed in the specific regional
market(s).
GLOBAL PR CATEGORIES
Categories within this section are open to transformative work that has impacted globally by crossing the borders of two or more countries or continents.
GLOBAL PR BREAKTHROUGH
Transformative work that crosses national borders, across all
types of media and information channels.
This award is open to any type of campaign, across verticals
that brought a company or organisation to a new level of
engagement or understanding among key stakeholders.
GLOBAL EVENT ACTIVATION
Celebrates campaigns that successfully align and maximise
sponsorship of global events such as international sporting,
political, NGO or technology events. Events may include, but
are not limited to, FIFA World Cup, Olympic Games, Cannes,
CES, SXSW, World Economic Forum/Davos, and more.
GLOBAL CREATIVE IDEA
Celebrates a game-changing creative idea that takes a brand, company or organisation in a new, exciting direction and delivers results that exceed expectations. The creative idea may have significant regional variations, but will be based on a fundamental creative idea that is clear and demonstrable.
The winning work must be deployed in two or more regions
to qualify.
GLOBAL INTEGRATION
PR strategy leads the way for the winning campaign that takes this award, which honours work that crosses marketing channels and disciplines.
Submitted work must be deployed in two or more regions to
qualify.
GLOBAL CONTENT
Recognises the best use of strategic and creative content that drives business and brand objectives across multiple markets.
The winning work must be deployed in two or more regions
to qualify.
GLOBAL CITIZENSHIP
Honours a local or regional campaign that jumps across
borders to create awareness, engagement, and results beyond
the scope of the original target market. Winning campaigns
must demonstrate multi-regional metrics that were not driven
by paid-for media outside the core region.
PEOPLE AND AGENCIES
GLOBAL AGENCY
(three or more continents)
The agency that wins this award will demonstrate great business results as well as talent development, community leadership, innovation and outstanding customer relationships across at least three different continents.
Note: We highly encourage you to submit a video for this
category.
INTERNATIONAL AGENCY
(two or more countries)
Celebrating agencies that demonstrate great business results as well as talent development, community leadership, innovation and outstanding customer relationships across at least two different countries. Revenue limit of $100m per annum.
Note: We highly encourage you to submit a video for this
category
BEST AGENCY IN ASIA-PACIFIC
Celebrates the agency that best demonstrates its effectiveness on behalf of clients in relation to real business results, revenue growth and new business achievements, understanding of the Asia-Pac market, talent development, leadership in the region, innovation, and eye-catching customer relationships
Note: We highly encourage you to submit a video for this
category
BEST AGENCY IN MIDDLE EAST
Celebrates the agency that best demonstrates its effectiveness on behalf of clients in relation to real business results, revenue growth and new business achievements, understanding of the Middle East, Talent development, leadership in the region, innovation, and eye-catching customer relationships.
Note: We highly encourage you to submit a video for this
category.
BEST AGENCY IN LATAM
Celebrates the agency that best demonstrates its effectiveness on behalf of clients in relation to real business results, revenue growth and new business achievements, understanding of Latin American markets, talent development, leadership in the region, innovation, and eyecatching customer relationships.
Note: We highly encourage you to submit a video for this
category.
BEST AGENCY IN EUROPE (OUTSIDE UK)
Celebrates the agency that best demonstrates its effectiveness on behalf of clients in relation to real business results, revenue growth and new business achievements, understanding of European markets, talent development, leadership in the region, innovation, and eye-catching customer relationships.
Note: We highly encourage you to submit a video for this
category
GLOBAL BRAND
(three or more continents)
Honouring a brand that crosses international borders, which has grown significantly using the power of PR to reach stakeholders and build trusted relationships with its customers and publics in at least three different continents.
Note: We encourage agency professionals to suggest/
nominate global brands for this award.
GLOBAL MARKETER
Open to SVPs of marketing and above, including CMOs. Individuals may be nominated by their colleagues, agencies, or peers. The winning individual should play a big role in integrating communications into global brand and marketing strategy.
Note: We encourage agency professionals to suggest/
nominate leaders from the in-house side for this award.
GLOBAL PROFESSIONAL – IN-HOUSE
Celebrating the work of a PR professional whose innovation and leadership is advancing the public relations profession. Judges will be looking for professional qualities including, effective team leadership internally, including development of staff.
Note: We encourage agency professionals to suggest/
nominate professionals from the in-house side for this award.
GLOBAL PROFESSIONAL – AGENCY
BEST PR PROFESSIONAL IN ASIA-PACIFIC
Celebrates the work of an in-house or agency PR professional
in the Asia-Pac market who demonstrates excellence,
innovation, and leadership in advancing the PR sector in the
region.
BEST PR PROFESSIONAL IN MIDDLE EAST
Celebrates the work of an in-house or agency PR professional
in the Middle East. Who demonstrates excellence, innovation,
and leadership in advancing the PR sector in the region.
BEST PR PROFESSIONAL IN LATAM
Celebrates the work of an in-house or agency PR professional
in the Latin American market who demonstrates excellence,
innovation, and leadership in advancing the PR sector in the
region.
BEST PROFESSIONAL IN EUROPE
(Outside UK)
Celebrates the work of an in-house or agency PR professional
in the Europe market who demonstrates excellence,
innovation, and leadership in advancing the PR sector in the
region.
BENEFITS OF ENTERING
Raise your profile
By entering you are giving yourself the opportunity for your work to be viewed on a Global scale by industry experts. Helping to raise your and your organisation's profile.
Motivate and reward
Entering shows appreciation to your team. Involve your team in the entry process, which will make them feel valued and help you produce the perfect entry.
PR & Marketing opportunities
If you're a winner or finalist your project will be visible on our website for the global industry to see. Plus, you'll receive social media coverage helping to spread the word!
Judged by experts
Have your work reviewed by leading industry experts from around the globe.