BEST CAMPAIGN

ASIA PACIFIC

MIDDLE EAST

LATAM

EUROPE (OUTSIDE UK)

Open to transformative work carried out in one or more countries within the region. The work submitted should demonstrate effectiveness, creativity, strategic excellence, and innovation, plus an inherent understanding of the particular qualities and specialist knowledge required to succeed in the specific regional markets.

BEST INFLUENCER MARKETING CAMPAIGN

Awards the most effective, innovative and creative campaign that uses one or more social media influencers to achieve its aims. The idea must be PR-led, although we will not exclude entries that involve payment or other incentives to influencers; however, please detail these in your entry. An influencer is defined as an individual or group that has become influential off the back of their own social media platforms. It excludes anyone with pre-existing fame (e.g. actors, sportspeople, reality TV stars).

CAMPAIGN OF THE YEAR

The best campaign from among all of the winners.

CONSUMER LAUNCH

Honours the launch of a consumer product or service.

CORPORATE BRANDING

Honours new company launches or corporate rebranding initiatives.

CORPORATE SOCIAL RESPONSIBILITY

Recognises a CSR programme that demonstrates the organisation’s tangible commitment to delivering on ethical, environmental, or social justice commitments

EMPLOYEE COMMUNICATIONS

Awarding a great internal communications campaign.

HEALTHCARE

Honours pharmaceutical or healthcare initiatives.

ISSUES AND CRISIS

The winning entry will demonstrate effective management of a significant issue or crisis, internal or external.

NON-PROFIT

Most effective work on an international non-profit programme, designed to raise money, or to influence public or political opinion.

PRODUCT BRAND DEVELOPMENT

Recognising outstanding success in development, reinvigoration or re-launch of an established consumer brand.

PUBLIC SECTOR

Honouring cross-national work in the public sector, standalone or in partnership with corporations, government agencies, or NGOs.

GLOBAL PR BREAKTHROUGH

Transformative work that crosses national borders, across all types of media and information channels. This award is open to any type of campaign, across verticals that brought a company or organisation to a new level of engagement or understanding among key stakeholders.

GLOBAL EVENT ACTIVATION

Celebrates campaigns that successfully align and maximise sponsorship of global events such as international sporting, political, NGO or technology events. Events may include, but are not limited to, FIFA World Cup, Olympic Games, Cannes, are not limited to, FIFA World Cup, Olympic Games, Cannes, CES, SXSW, World Economic Forum/Davos, and more.

GLOBAL CREATIVE IDEA

Celebrates a game-changing creative idea that takes a brand, company or organisation in a new, exciting direction and delivers results that exceed expectations. The creative idea may have significant regional variations, but will be based on a fundamental creative idea that is clear and demonstrable.

GLOBAL INTEGRATION

PR strategy leads the way for the winning campaign that takes this award, which honours work that crosses marketing channels and disciplines.

GLOBAL CONTENT

Recognises the best use of strategic and creative content that drives business and brand objectives across multiple markets.

GLOBAL CITIZENSHIP

Honours a local or regional campaign that jumps across borders to create awareness, engagement, and results beyond the scope of the original target market. Winning campaigns must demonstrate multi-regional metrics that were not driven by paid-for media outside the core region.

GLOBAL AGENCY

(three or more continents) The agency that wins this award will demonstrate great business results as well as talent development, community leadership, innovation and outstanding customer relationships across at least three different continents. Note: We highly encourage you to submit a video for this category.

INTERNATIONAL AGENCY

(two or more countries) Celebrating agencies that demonstrate great business results as well as talent development, community leadership, innovation and outstanding customer relationships across at least two different countries. Revenue limit of $100m per annum. Note: We highly encourage you to submit a video for this category.

BEST PR PROFESSIONAL

ASIA PACIFIC

MIDDLE EAST

LATAM

EUROPE (OUTSIDE UK)

Celebrates the work of an in-house or agency PR professional in the regional market who demonstrates excellence, innovation, and leadership in advancing the PR sector in the region.

GLOBAL BRAND

(three or more continents) Honouring a brand that crosses international borders, which has grown significantly using the power of PR to reach stakeholders and build trusted relationships with its customers and publics in at least three different continents. Note: We encourage agency professionals to suggest/nominate global brands for this award.

BEST AGENCY

APAC

MIDDLE EAST

LATAM

EUROPE (OUTSIDE UK)

Celebrates the agency that best demonstrates its effectiveness on behalf of clients in relation to real business results, revenue growth and new business achievements, understanding of the regional market, talent development, leadership in the region, innovation, and eye-catching customer relationships.

GLOBAL PROFESSIONAL

IN-HOUSE

AGENCY

Celebrating the work of a PR professional whose innovation and leadership is advancing the public relations profession. Judges will be looking for professional qualities including, effective team leadership internally, including development of staff. Note: We encourage agency professionals to suggest/ nominate professionals from the in-house side for this award.