Khaled Elseginy

Khaled leads Brand Communications for P&G's Feminine Care business across Asia, Middle East & Africa. Based in Dubai and fluent in Arabic and English, he builds social-first, insight-driven programs that link creativity to sales and share‚ partnering closely with Sales and Finance to prove impact. Across Always and Pampers, he has orchestrated integrated campaigns, launched an in-house creator engine that activates 100+ creators per month, and embedded clear scoreboards and escalation protocols that safeguard reputation with zero disruption. His work spans SDG, Social & Creators, PR, and Brand Experience‚ earning 50+ global and regional awards while strengthening brand equity and conversion. A calm, structured leader, Khaled's golden rule is "listen first, act second." Khaled rejects "that's how we've always done it," believing evolution is the craft. Mentored by a former CEO who championed purpose over profit and inspired by A.G. Lafley's consumer-first leadership, he focuses on balancing rigorous, data-driven decisioning with authentic, human storytelling. Notable work includes Whisper's "Keep Girls in School ‚Äì The Missing Chapter" (Cannes Lions SDG Grand Prix 2022) and Pampers "Preemies‚ÄîJoy Has Come Early" (multi-award-winning, 2025).