Natalia Villegas

Head of Latam Digital and Influencer, Head of Studio , Edelman

An optimist and active, who loves challenges and working with diverse and multicultural teams. Business administrator and marketing specialist, with more than 20 years of experience. Her career has been developed on ​​customer service, account leadership and management, strategy, and leading multidisciplinary teams, with a digital emphasis the last decade. Focused on the consumer, passionate about constant change and innovation and oriented towards challenges, assuming them with a creative and analytical approach.​ Among her achievements are: The creation and management of a successful business unit inside the Edelman network; The management of long-term relationships with various offering strategic partner support and leading effective and integral communication strategies that exceed the expected results. ​ At Edelman she started in 2019 as the Digital Vicepresident at the Colombia office with the challenge of offering a strategic and integral service to enhance the actions of Earn Media and the healthy construction of the brands and companies.​ Now she leads the Colombia studio, a fast-growing content production hub that serves clients from Edelman across the globe and is Head of Digital and Influencer strategy for Latin America.