General director , Metrica
Lawyer by the University of Lima. Master in Corporate Communication from Northeastern University. Professor of Corporate Image and Reputation in the University of Lima. For almost 12 years, he has been directing Public Relations, Corporate Communication, Influencer Marketing, Public Affairs and Crisis Management campaigns for companies in various industries such as mass consumption, technology, retail, banking, consulting, mining, hospitality, construction, telecommunications, among others. He has worked for more than 50 brands. In addition to his experience in law firms and Metrica, he has worked in the digital area of ‚Äã‚ÄãEdelman - New York. Advisor, ad-honorem, of the Peruvian Cancer Foundation and Crea+.