Pablo Cateriano
General Director , Metrica
Lawyer from Universidad de Lima. Master in Corporate Communication from Northeastern University. Professor of Corporate Image and Reputation at the University of Lima. Current President of the Institutional Relations Committee of ANDA. For almost 14 years, he has been directing Public Relations, Corporate Communication, Influencer Marketing, Public Affairs and Crisis Management campaigns for companies in various industries such as mass consumption, technology, retail, banking, consulting, mining, hospitality, construction, telecommunications, among others. She has worked for more than 80 brands. In addition to his experience in law firms and Métrica, he has worked in the digital area of Edelman - New York, the largest PR agency in the world.