Director, Regional Head of Communications, Middle East, Africa, Asia Pacific , Western Union
Saadia is Director, Regional Head of Communications at Western Union, overseeing the Middle East, Africa and Asia Pacific. She is a seasoned strategic communications advisor to the C-suite on external and internal engagement. She brings almost 20 years experience in the Communications industry. Saadia's geographical focus has been on the European and Global Markets out of the UK and Emerging Markets out of the UAE. Her career has been in multinational environments both in-house and within agency. She has previously worked with Cisco, HSBC and Brunswick.