Seren Hirons

MD, Brand & Luxury , Four Communications

A senior destination, brand & luxury marketing & communications specialist, Seren leads on integrated, multi-channels comms programmes for many of London and the UK's leading destinations and retail leaders. She is a luxury, brand and place-making marketing expert, with a specialism in developing brand partnerships, compelling activations and comms programmes to enable brands to stand out from the crowd and deliver against commercial and brand objectives. Notable experience includes resetting and activating a fully integrated comms agency support programme for Mayfair & Belgravia (for the Grosvenor Estate), driving footfall and creating of awareness for global-leading Oxford Street and the West End and developing fashion & lifestyle programmes for McArthurGlen Designer Outlets and wellness destination John Bell & Croyden alongside international fashion brands. She has a background in fashion and luxury brands. She sits on the Place+ group within Four, a cross-sector service, which harnesses data-driven insights and marketing services to provide deeper understanding, analysis, strategy, execution and evaluation for organisations involved in communications place-making.