Albert Medran

Albert Medran serves as the Global Director of Brand & ESG at LLYC, a leading global Marketing and Corporate Affairs firm. In this role, he oversees the company's brand strategy, reputation, and sustainability initiatives across Europe, USA and Latam. Under his leadership, LLYC has strengthened its positioning as a top-tier consultancy, recently recognised as the "Best Communications Consultancy in Europe" at the PRWeek Global Awards. A strategist with a unique cross-sector background, Albert previously served as Director General at the Presidency of the Government of Spain, and as Chief of Staff to the Secretary of State for Digital Advancement. Albert is a member of LLYC's Steering Committee and brings a deep understanding of how public affairs, digital innovation, and corporate narrative intersect to drive global business growth.