Caroline Darcy is the Founder of Milka Marketing, a specialist marketing and brand consultancy. As the former Global Head of Sponsorship and Platforms at Standard Chartered Bank, Caroline has over 20 years' experience in brand, marketing, sponsorship, PR, digital and social media and major events management across the APAC region and globally. Caroline led a global team that oversaw the bank's marquee partnership with the Liverpool Football Club and marathon and golf platforms.
Prior to joining Standard Chartered, Caroline was the Group Head ‚Brand, Sponsorship & Advertising, Asia Pacific at UBS. In this role, Caroline led complex and innovative marketing and brand campaigns including Art Basel, The Solomon R. Guggenheim Museum, The Beijing Music Festival, Formula 1 and a 10-stop world tour with photographer Annie Leibovitz.
Caroline was instrumental in the successful re-launch of the UBS brand in 2015 globally. Before joining UBS, Caroline was General Manager of Marketing for the Australian Grand Prix Corporation. Having won a number of awards, Caroline is recognized in the marketplace for her commitment to delivering unique value to clients and stakeholders through strategic marketing and communication campaigns and for her in-depth understanding on how marketing and brand platforms can deliver against a brand's business and sustainability objectives