Caroline Hsu

Caroline is a rarity among agency leaders. Her 30-year career has spanned journalism and marketing and communications leadership in both the startup world and at global technology companies. She understands multiple perspectives in a way that only comes from direct experience. With a global role based in Asia, she is responsible for driving multimarket growth and leading the agency's expansion into exciting new markets including the Middle East and Africa. She is also committed to helping multinational clients understand the diverse nature of markets across the APAC region. Since joining Hoffman in 2017, Caroline has evolved the agency's offering to one focused on integrated marketing communications (IMC) and business problem-solving. From real-world executive training to hype-free, practical AI tools, she has consistently evolved Hoffman's offering to stay ahead of client needs. These efforts have put Asia at the center of the agency's story, which has seen it named PRovoke's Global Tech Agency of the Year in 2023 and 2021, and APAC Tech Agency of the Year in 2023, 2022, 2021 and 2019. Before embarking on this journey Caroline was CMO of Appier, a Taiwanese AI unicorn that went public in 2021, and before that, Head of Communications for Google Taiwan and Hong Kong.