Allumeuse

Founded and led by Alessandra Montana nearly ten years ago, Allumeuse has evolved from a PR-led consultancy into a fully integrated strategic partner, delivering tangible business impact through a deeply cultural and multidisciplinary approach. Today, the agency stands as a distinctive European benchmark for strategic communication in luxury, hospitality, food & beverage, rare wines and lifestyle. Allumeuse operates through three complementary divisions — Studio, Hub and Communication — a structure that reflects both its evolution and the breadth of its expertise. Studio is the creative laboratory where brand identities and visual languages are conceived. Hub functions as a strategic observatory and connector, fostering innovation, partnerships, education and proprietary platforms such as BE.COME. Communication translates strategy and creativity into effective PR, media relations and brand positioning across national and international markets. Over the past three years, Allumeuse has recorded strong year-on-year revenue growth, supported by a balanced mix of long-term client relationships and new business development. In 2025, the agency acquired ten new clients spanning luxury hospitality, Michelin-starred dining, prestigious wineries and international hotel collections. A flagship expression of Allumeuse’s innovative leadership is BE.COME, the proprietary club-format platform co-founded with Gabriele Gorelli MW, Italy’s first Master of Wine. By integrating wine with culture, hospitality, design and lifestyle, BE.COME has redefined wine communication, generating international visibility, media impact and concrete business opportunities. As it enters its second decade, Allumeuse continues to shape culture rather than simply communicate it, combining strategic depth, creative excellence and real market impact.