Client: Zyrtec (Kenvue)
What if allergy season could become a cultural moment? In Spring 2025, ZYRTEC reimagined its role beyond the medicine aisle with Bloomcore—a playful, fashion-driven aesthetic that transformed pollen into style inspiration. Partnering with influencers and hero talent like celebrity stylist Law Roach, the campaign embedded ZYRTEC in cultural conversations and on platforms where Gen Z lives. The results spoke volumes: 41.1M views, double reach benchmarks, double-digit share of voice growth on Instagram and TikTok, and rare household penetration gains in a category where competitors stood still.
