Bringing 98,000 people together for the first time at AstraZeneca

Client: AstraZeneca

In 2025, AstraZeneca, one of the world’s largest biopharmaceutical companies, took the bold decision to rethink its approach to global internal communications and engagement, bringing together 98,000 employees for on one platform for the first time ever. This creative change and communications campaign exceeded all aspirations and campaign metrics, set a new standard for communications across the company and greatly enhanced the global employee experience.