Edelman

In a year marked by volatility, shifting cultural dynamics, and declining trust across Latin America, Edelman Latin America stood out by delivering earned‑first, culturally resonant, and measurable impact for clients. Leveraging three decades of regional trust, the agency evolved its model to meet a rapidly transforming influence landscape, where credibility, creator integrity, and data‑driven strategy shaped brand success. Edelman’s Creator Marketing practice became a signature regional strength, tripling in size and implementing a rigorous, trust‑based creator vetting system, including the proprietary Creator Trust Score. This helped brands, especially those in reputation‑sensitive sectors, activate creators with confidence and impact. Across LATAM, the agency deepened client relationships with major brands such as Unilever, Spotify, Netflix, Pfizer and Campari, while expanding its portfolio with high‑growth new wins. Regional integration strengthened through new DXI hubs, a specialist intelligence team in Peru, and expanded AI and studio capabilities, enabling faster, smarter, insight‑led solutions. Edelman not only shaped client outcomes but also elevated the industry through leadership, awards recognition, and people‑first culture. Its teams earned honors from PRWeek, SABRE, AMEC, Merca 2.0, El Ojo, GPTW, and more, while individual leaders were recognized across top industry rankings. This momentum translated into strong business performance: 16.7% regional YoY growth, 8% top‑client expansion, and contribution to Edelman’s $950M global revenue. In a region where credibility is essential, Edelman Latin America didn’t buy attention, it earned it, one relationship, one result, one story at a time.