Golin

While merger noise swirled and many APAC markets faltered, we made a deliberate choice: focusing on the controllables and let excellence create our advantage. The result was a record year with 10% revenue growth, 72% NPS score, an 83% new business win rate, and a sweep of every major APAC award – PRWeek Global, Marketing Interactive PR Awards, PRovoke Media APAC Agencies of the Year, Campaign Agency of the Year 2025, and Earned First Consultancy Index. We built Excellence by Design, an operating system that turned disciplined, creative execution into competitive advantage. By mastering the controllables rather than fixating on market headwinds beyond our influence, we created the region's most awarded agency and its best workplace.