Client: DP World
DP World’s rapid expansion had diluted brand awareness and perception. Employees felt siloed, spontaneous brand awareness was low, and whilst aided awareness, consideration and familiarity were improving, DP World was struggling to convert new customers. This threatened performance, and DP World’s ability to lead globally. To address this, we launched I Work For - a global, employee-led campaign celebrating what makes DP World unique. The impact: 133M+ social impressions across global social channels 37% increase in average DP World website sessions 60% increase in new job applications (Q1 - Q2 2025) The result: Creation of brand advocates sharing authentic examples on company culture, improved awareness and an increased attraction of talent exploring career opportunities at DP World.
