Client: Nestlé
In Mexico, the family table has always been a place to connect. But today, screens have taken over that space: nine out of ten families use a device while eating, and the conversations that once happened there have begun to fade. For its 95th anniversary in the country, Nestlé set out to spark a reflection on this silent shift that is reshaping family life. The initiative revived some of the most iconic ads from its brands in Mexico—La Lechera, Nescafé, Nesquik, Dog Chow, and Carnation—and recreated them frame by frame, preserving their original aesthetic. The difference was a single detail that completely transformed the meaning of each scene: the presence of screens interrupting those intimate moments. That contrast between the warmth of the past and the reality of today exposed how much the way we share the table has changed. The campaign extended across print, TV, radio, outdoor, and digital platforms, triggering a national conversation about the importance of reconnecting as a family. It generated more than 33.5 million impressions, over 100 media placements, an audience of more than 24 million, +3 trust dimension and +5 in advocacy dimension (ipsos).
