Meltwater’s Complete Suite for Modern Communications

In 2025, Meltwater delivered a breakthrough year of innovation, redefining modern media intelligence in an AI-driven world. As media volume, velocity, and complexity accelerated and AI reshapes how brands are discovered, evaluated, and trusted, Meltwater moved decisively to help organizations turn disruption into opportunity. Powered by the industry’s largest dataset, Meltwater introduced three major AI innovations: Mira, Explore+, and GenAI Lens. Together, these advancements transformed media intelligence from a manual, reactive function into a fast, intuitive, and strategic capability accessible to PR, communications, and marketing teams. As a result, teams using Meltwater reported up to 60% reductions in reporting time, 30–40% faster insight-to-action, and six-figure savings in operational costs, enabling faster decision-making. Mira reimagined how users interact with intelligence, acting as an AI teammate that delivers instant, executive-ready insights through a conversational interface, eliminating complex queries and hours of manual analysis. Explore+ unified global media and social intelligence into a single, enterprise-scale system of record, enabling organizations to align teams, apply frameworks, and scale insight sharing with speed and governance. GenAI Lens broke new ground as the industry’s first large language model monitoring solution, giving brands unprecedented visibility into how they are represented across AI assistants and generative search platforms. Together, these innovations helped customers move faster, reduce operational complexity, and demonstrate measurable return on investment. Meltwater didn’t just add AI features, it fundamentally redefined how intelligence is created, shared, and acted on, positioning the company and its customers at the forefront of the next era of media intelligence.