Client: Philips
Philips believes a home is shaped by the everyday moments of people who live there. Brewing coffee to cooking dinner or cleaning up, it’s the small actions that turn a house into a home. Since 1891, this belief has helped Philips design appliances that make home life easier, more rewarding and meaningful. In 2025, Philips brought this purpose to life with Philips HomeFest, its first-ever multi-market brand experience for home appliances, hosted in Paris. Media, celebrities, influencers, retailers and consumers from seven markets were invited to experience Philips’ heritage, innovation and purpose through immersive activations. Guests explored a Philips pop-up museum with an audio-guided tour, joined workshops on great-tasting coffee and appliance design, and recreated viral dishes using the new Philips Airfryer with Steam — experiencing how Philips appliances elevate everyday life. Digital was a core pillar. Guests took a home personality quiz on arrival that shaped their journey, from personalised bracelets and tailored food moments to customised content, recommendations and giveaways via the HomeID app. HomeFest extended beyond Paris. Consumers across seven countries participated through HomeID, where a new virtual room unlocked daily over seven days, mirroring the physical experience with exclusive content, product drops and personalised recommendations. Some won trips to attend in person. The result was a scalable brand platform where innovation was lived, not just communicated. Ahead of the event, 120,000 people were driven to the app. Over 400 guests attended on site. The campaign generated 81.3 million reach, 30,000 app downloads and 20,000 new opt-ins.
