Powering Enterprise PR Storytelling at Global Scale

epresspack is an enterprise PR software platform designed to help organisations manage, distribute and measure corporate storytelling at scale. During the January–December 2025 eligibility period, epresspack was used daily by leading global brands across luxury, automotive and hospitality as a core component of their communications infrastructure. The platform replaced fragmented, PDF-based workflows with a single digital newsroom, enabling teams to centralise press materials, support journalists more effectively and generate reliable insight into PR performance. epresspack delivered measurable operational efficiencies, reducing time spent managing, updating and distributing press content by 30–40%. Communications teams adopted the platform as a daily working environment, while journalists responded positively through strong early uptake and frequent content access. The platform’s flexibility was demonstrated through diverse implementations. These included a 12-language global newsroom with authenticated access to enable accurate engagement analytics, a bilingual newsroom integrated into a corporate website with blockchain-based verification to reinforce trust in press communications, and a design-led newsroom where brand expression and usability work seamlessly together. By combining ease of use, enterprise-grade flexibility and actionable insight, epresspack enables PR teams to move from reactive execution to efficient, insight-led communications management. This ability to deliver scale, clarity and demonstrable return on investment positions epresspack as a strong contender for Best PR Software or AI Platform at the PR Week Global Awards.