Client: Seamless
Reviving a brand is no small feat. To reintroduce Seamless and prove we understood New Yorkers better than anyone, we needed more than a comeback. We needed an idea that would stop this discerning city in its tracks. Then we realized Seamless wasn't the only New York staple that had vanished: Two years earlier the iconic $1 slice disappeared too and was mourned as a cultural loss. Two comebacks, one moment. We partnered with legendary pizzerias across all five boroughs to bring back the $1 slice, available exclusively on Seamless. The result? 39% order lift, 20% new diner growth, 75+ TV segments and proof that Seamless gets New Yorkers like no one else.
