Client: RealSense
RealSense faced an existential communications crisis ahead of its July 11 spinout from Intel: generative AI engines repeatedly declared the company “dead.” This misinformation threatened investor confidence, customer trust, and the viability of RealSense as an independent category leader. Our ambition was bold: reverse RealSense’s “digital death,” retrain the world’s dominant AI systems, and relaunch the company as the future standard for robotic vision. To diagnose the problem, we conducted an AI “autopsy” across ChatGPT, Claude, Gemini, and Copilot. Seven of 10 queries returned false shutdown narratives—each fueled by different legacy data sources. Research showed that journalists echoed the same confusion; half believed RealSense no longer existed. The solution required unprecedented precision: a tailored, source-specific strategy to reprogram AI engines, rebuild digital authority, and restore market confidence instantly. Our strategy paired two announcements—the Intel spinoff and an unannounced $50M Series A—to present a singular message of vitality and scale. We rebuilt the entire RealSense web ecosystem with 45,000+ words of machine-readable content, 28 case studies, and structured schema designed to “teach” AI systems the truth. A meticulously timed global media strategy ensured narrative dominance. The results: AI systems corrected themselves, acknowledging RealSense as an independent, accelerating company. Website traffic quadrupled in one week, generating 380+ high-value leads and multimillion-dollar pipeline impact. The launch produced 140+ stories within 20 hours and 500+ in the first week, with coverage across CNBC, Reuters, Fortune, and TechCrunch. RealSense achieved “Top News” visibility on LinkedIn and sparked immediate partnership and investor opportunities—including from NVIDIA.
