Sunny Side Up Group

Founded in 1985, SUNNY SIDE UP GROUP Inc. (SSUG) is one of Japan’s leading publicly listed PR and communication companies. In 2025, the group celebrated its 40th anniversary by achieving record-high revenue and operating profit -demonstrating that purpose-led communication can drive real business success. For decades, SSUG has leveraged the power of PR to address societal issues such as diversity, sustainability, and well-being. Guided by its founding motto, “Let’s have fun,” the Group blends creativity with conscience, delivering integrated communication services across strategic PR, promotion, and sports marketing. In 2025, SSUG contributed to global PR efforts for Expo 2025 Osaka-Kansai, supporting multiple national pavilions and exhibitions. These large-scale initiatives showcased the group’s ability to shape cross-cultural narratives around innovation, society, and the future -demonstrating the impact of communication on public perception. Internally, SSUG applied our communication expertise to evolve our organizational culture: updating our “32 Employee Benefits,” advancing DE&I, and amplifying member well-being in ways that resonated beyond the company. In 2026, SSUG rebranded as the “GOOD IMPACT GROUP,” marking a new chapter grounded in the belief that communication, guided by vision and values, can be a force for global good. Recognized with B Corp and EcoVadis certifications and named “Japan/Korea Best Place to Work,” the group continues to redefine what a PR agency can be -one that builds trust, drives growth, and creates a better tomorrow through communication.