The First F1 Season Ticket

Client: Heineken

Heineken has spent the last decade getting fans closer to F1, showing up at races around the world and celebrating everything that makes the sport what it is. When it came time to renew its long-standing partnership with F1 – a moment that usually means a polite press release and a firm handshake – we figured… why not make it actually interesting? We turned this news into something for the people who live and breathe F1. The result? The world’s first F1 Season Ticket, giving fans access to every race, in a way they normally only dream about.