The Hoffman Agency

Competing against global agencies that are often 10X, 20X — even 30X larger, The Hoffman Agency delivered the strongest performance in its 35+-year history. The consultancy retooled its service delivery, business operations and workplace around one objective: winning and excelling at complex, multi-market assignments. Turning to financials, 2025 global fees reached $38.6M, a 27% increase from 2024. More than half of revenue ($22.2M) now comes from clients supported in two or more markets, up 32.3% from 2024. Consider global fees stood at $20.2M in 2021 — marking a 91% increase over four years and an average CAGR of 18%. We support some of the most consequential companies in the world. Hoffman expanded its engagement with TSMC (talent acquisition) and won OpenAI last year. Our proposition for “helping non-tech companies tell tech-led stories” gained traction, featuring campaigns ranging from EY to the Spanish soccer league LaLiga. On the innovation front, we developed GEDI (Generative Engine Discovery Insights) in 2025, a proprietary tool for measuring brand visibility across generative AI platforms or what we term “Earned Discovery” (patent pending), which was adopted by 11 clients. We also acquired CCGroup, one of the top tech consultancies in London. Given the importance of London as a hub for multi-market remits, the acquisition turned a weakness into a strength. No senior global leader exited in 2025, enabling continuity that fueled client expansion and growth. We recognize “care” is a two-way street, shaping a workplace that experienced only 15% staff attrition compared to 19.9% in 2024.