CAMPAIGNS
BEST CAMPAIGN - AFRICA
The Billboard That Took On Financial Literacy
Capacaity Relations, One Over One and Alliance Media
Client: TransUnion Africa
In South Africa, financial exclusion isn’t just an economic issue but a human one. Millions of people remain locked out of opportunity because the credit system feels inaccessible. While a three-digit credit score can determine access to education, housing or entrepreneurship, many disengage entirely, not from lack of ambition, but fro...
The Unburied Casket
Edelman
Client: Women For Change
In the last year 5,578 women were murdered in South Africa—a 33.8% increase in femicide from the previous year, in an ever-growing crisis. The government responded with silence and inaction. So we built something they couldn’t ignore, The Unburied Casket, 33.8% larger than a standard casket and a symbol of the truth they have tried to ...
BEST CAMPAIGN - ASIA PACIFIC
A Maha Movement at the Maha Kumbh
Weber Shandwick
Client: The Coca-Cola Company
Coca-Cola’s Maha Kumbh campaign transformed the brand’s role at one of the world’s largest religious gatherings into a purpose-driven, culturally resonant experience. Faced with the challenge of engaging millions of pilgrims without disrupting the sacred event, the campaign provided practical solutions rooted in empathy and sustainabil...
Black Label Records & Beats
Moët Hennessy Diageo China
Client: Johnnie Walker Black Label
In an era of algorithm-driven music consumption and increasingly homogenised cultural experiences, JOHNNIE WALKER BLACK LABEL launched Black Label Records & Beats to redefine how a classic brand participates in contemporary culture. The campaign was built on a shared cultural belief: true classics are not preserved by standing still, b...
Bringing Koala Ears Back to Aussie Beaches
Eleven/TBWA
Client: Billie
Campaign Concept Billie, a US-based female razor brand pioneering choice in personal care, launched in Australia with a bold strategy: telling people not to shave. Research revealed that over one-third of Australian women feel judged for body hair, yet cultural conditioning has made hairlessness the default. The campaign aimed to "rewi...
Go Mongolia Brand Film
Edelman Singapore
Client: Government of Mongolia
Go Mongolia is a nation-branding initiative created to redefine how the world sees Mongolia. Despite rapid progress in infrastructure, digital development and economic ambition, global perception remained outdated. Working with the Government of Mongolia and the World Bank, Edelman developed the Go Mongolia brand platform to reposition...
BEST CAMPAIGN - MIDDLE EAST
Don't Look Down
Current Global MENAT
Client: Fixby
What began as a straightforward B2B brief to sell more mobile phone safety pouches to UAE schools, became a national movement that re-framed teenage screen addiction, mobilised over half a million people, influenced government policy and transformed FIXBY from a functional product into the leading voice in a cultural and education deba...
Turning Children into the World’s Most Influential Travel Critics
Experience Abu Dhabi (Department of Culture and Tourism – Abu Dhabi)
Kids Recommended redefined family travel marketing in the Middle East by placing children, not parents, at the centre of the story. Grounded in a global research study of more than 7,000 children aged 5–12 and their parents, the campaign challenged traditional parent-led messaging and instead asked children what truly makes a great hol...
BEST CAMPAIGN - LATAM
Adopt a Breast
Orange LatAm
Client: For a Peru Without Cancer
The “Adopt a Breast” campaign deserves the award for its extraordinary impact and creativity in addressing the critical situation of breast cancer in Peru. Despite operating without a budget, the initiative achieved massive visibility by strategically leveraging the country's most influential public figure, Magdiel Ugaz, through an ing...
Betfera of the Month
Sherlock Communications
Client: Betfair
Betfera of the Month repositioned Betfair from a betting sponsor competing for attention to a cultural participant curating the emotional memory of Brazilian football. In a market saturated by often indistinguishable betting sponsorships and rising supporter scepticism, Sherlock Communications advised Betfair not to escalate spend or v...
Let the Table Bring us Together Again
LLYC
Client: Nestlé
In Mexico, the family table has always been a place to connect. But today, screens have taken over that space: nine out of ten families use a device while eating, and the conversations that once happened there have begun to fade. For its 95th anniversary in the country, Nestlé set out to spark a reflection on this silent shift that is ...
No Women, No Car
Edelman
Client: Nissan
For over a century, women have shaped the evolution of mobility through inventions, ideas, and breakthroughs that changed how the world moves. Their names and stories, however, have often been overlooked. Nissan México created "No Women, No Car" to bring long overdue visibility to this legacy. The campaign launched during the annual ev...
Solamente Unidos
Simplicity Agency
Solamente Unidos (“Only Together”) is a national CSR-led campaign created by Simplicity to address Chile’s mental health crisis by empowering emotional accompaniment. Built on the insight that no one overcomes a mental health crisis alone, the campaign focused on families, friends and communities who support others without professional...
The Exam
Weber Shandwick Mexico
Client: Animal Politico
The short film "THE EXAM" addresses the crisis of youth recruitment by criminal organizations in Mexico, mobilizing society with verified data from the journalistic project “México: Destruyendo el Futuro.” The main creative challenge was to portray a delicate issue without sensationalism and to make the media and the public emotionally...
“Gracias a Ti” – 35 Years of PEDIGREE in Mexico
Porter Novelli
Client: Mars
PEDIGREE® celebrated its 35th anniversary in Mexico by turning a brand milestone into a national cultural moment of gratitude. Built on the insight that people rarely express the “thank you” their dogs deserve, the “Thanks to You” campaign invited families, influencers, and communities to celebrate the emotional bond they share with th...
BEST CAMPAIGN - EUROPE (OUTSIDE UK)
Click to Pay Capitals
Mastercard
Mastercard has set a vision: by 2030, it aims to eliminate the need for people to manually type in their card numbers when shopping online and replace it with 100% tokenisation across Europe. The objective of this campaign was to raise awareness of Mastercard’s Click to Pay solution, which brings tokenisation to life. Click to Pay Capi...
IKEA x Äpple
BBDO GMBH
Client: IKEA Deutschland
IKEA teased Germany into speculating about an upcoming collab with Apple. When in fact, it was drawing peoples eyes to the actual fruit, showing them how to preserve it, empowering to live sustainably by avoiding food waste.
The Lost Art of Cowboys
Gullers Grupp
Client: ATG and Swedish Trotting Association
A Swedish Cowboy celebrates 100 years of Swedish trotting by transforming its cultural heritage into an immersive pop-up installation at Fotografiska, Stockholm – one of Europe’s most respected cultural institutions.Trotting is deeply embedded in Swedish life; a Nordic reflection of cowboy culture where humans and horses have shared st...
The Swedish Prescription
Prime Weber Shandwick
Client: Visit Sweden
Visit Sweden, Sweden's national tourism board, set out to increase global awareness and attractiveness as a travel destination in a highly competitive market dominated by iconic landmarks and dramatic scenery. Lacking traditional “tourism icons,” Sweden needed a distinctive and relevant way to stand out internationally. The solution wa...
The Tiniest Room
Golin Romania
Client: Save the Children Romania
Every 8 hours, a premature baby dies in Romania due to the lack of neonatal equipment. To drive awareness and donations, we reframed an incubator as a miniature baby room measuring just 0.2 sqm. The Tiniest Room was listed for rental on Romania’ s major real estate websites. Each rental—priced at €10—became a donation that allowed us t...
BEST PR SOFTWARE OR AI PLATFORM
Arybe
Sherlock Communications
Founded in 2016, Sherlock Communications has spent nearly a decade working with global blockchain, Web3 and community-led organisations across Latin America, advising clients on how to engage not just journalists but audiences far beyond traditional media. Existing PR platforms in the region were fragmented by country and unable to sup...
Meltwater’s Complete Suite for Modern Communications
Meltwater
In 2025, Meltwater delivered a breakthrough year of innovation, redefining modern media intelligence in an AI-driven world. As media volume, velocity, and complexity accelerated and AI reshapes how brands are discovered, evaluated, and trusted, Meltwater moved decisively to help organizations turn disruption into opportunity. Powered b...
Notified Introduces Content OSTM, the First Operating System for Public Relations in the New Answer Engine Economy
Notified
Notified is leading the communications technology industry in equipping today’s public relations professionals with a fully integrated solution to not only drive brand visibility and audience engagement, but ensure corporate narratives are structured, cited and measured across AI in the emerging “Answer Engine Economy.” Empowering comm...
Powering Enterprise PR Storytelling at Global Scale
epresspack
epresspack is an enterprise PR software platform designed to help organisations manage, distribute and measure corporate storytelling at scale. During the January–December 2025 eligibility period, epresspack was used daily by leading global brands across luxury, automotive and hospitality as a core component of their communications inf...
BEST USE OF AI OR PR SOFTWARE
Audit*E: Winning the AI Visibility Game
Bospar
Audit*E emerged from a discovery that revealed a hidden fault line beneath global communications: generative AI engines were confidently misrepresenting companies, and brands had no visibility into what these systems believed or how those beliefs shaped market perception. When RealSense prepared to announce its spinout from Intel, ever...
Synthetic Audiences: Real-Time Stakeholder Simulation for High-Stakes Communications
University of Southern California, University Communications
The University Communications team at the University of Southern California (USC) has transformed market research by creating synthetic audiences – AI-constructed personas that simulate how real stakeholder groups interpret language, evaluate credibility, and respond to messaging. Using ChatGPT and Microsoft Copilot, USC developed a cu...
Unfinished Film
Adobe
As generative AI surged into creative culture, it sparked equal parts curiosity and backlash. Many creators feared AI would erode authorship, devalue craft, or replace human imagination altogether. Adobe Firefly was built to counter those fears, but traditional product demos could not earn the trust of the most skeptical audience: prof...
Where Open-Source AI Meets Cinematic Brilliance
Ruder Finn
Client: AMD
AMD’s “VOID RUN” campaign redefined the developer engagement playbook, leveraging the company’s open hardware-software ecosystem to spark creativity and showcase technical freedom. In response to developers’ mounting frustrations with closed, proprietary platforms, AMD set out to prove the power of open-source—not with words, but with ...
CONSUMER LAUNCH
Aisle Do: The Tesco Wedding Gift Registry
Tin Man
Client: Tesco
Loo roll, bin liners and tea bags for your big day? Horribly unromantic or brilliantly practical? These are the kind of headlines that set airwaves alight with debate following the launch of Tin Man's Tesco Wedding Gift Registry campaign. With couples forking out an average £23k+ on their wedding, and cohabited homes already filled wit...
How SONIC’s Unicorn Horn Straw Became a Cultural Artifact
MSL
Client: SONIC (Inspire Brands)
In a crowded QSR landscape dominated by Grimace Shakes and Pink Drinks, SONIC needed to cut through beverage fatigue and reassert its leadership in sippable creativity by creating a launch that went beyond sales to spark a true cultural moment. Grounded in proprietary research that revealed Gen Z and Millennials crave novelty, nostalgi...
Mustard X Mustard: Two Mustard Legends, Together at Last
Zeno Group
Client: Heinz
Mustard category share was declining, the brand partnered with Grammy-winning producer Mustard in a culture-led collaboration rooted in authentic fandom and organic consumer demand. Capitalizing on Kendrick Lamar’s viral “MUSTAAAAARD” moment, HEINZ launched a first-of-its-kind product and cultural takeover spanning the GRAMMYs, Super B...
Seamless $1 Slice
Golin
Client: Seamless
Reviving a brand is no small feat. To reintroduce Seamless and prove we understood New Yorkers better than anyone, we needed more than a comeback. We needed an idea that would stop this discerning city in its tracks. Then we realized Seamless wasn't the only New York staple that had vanished: Two years earlier the iconic $1 slice disap...
Snooze Insurance
Golin
Client: Grubhub
College students spend $40 billion annually on food, and delivery habits form with the independence of college life. Win a student, and they tend to remain loyal for at least the next decade of adult life. So every year, the first term is like a battleground state, with all delivery companies competing through money-off discounts and i...
Straight Talk - The First Phone Pact
Golin
Client: Verizon Value brands
Straight Talk rewrote prepaid history with the First Phone Pact - the first-ever phone contract that turned back-to-school tech anxiety into open conversations, safer boundaries, and a cultural moment no other carrier could claim.
Women With Altitude
The Romans
Client: OnePlus
Name a female explorer. Tough, right? That’s not because pioneering women didn’t exist. It’s just that history tends to focus on the men. This campaign set out to right that wrong. Women With Altitude turned the launch of the OnePlus13 smartphone into a campaign that shone a spotlight on female explorers past and present, all while sho...
CORPORATE BRANDING
Go For More
Weber Shandwick and Initiative
Client: e&
The UAE-based brand e& (formerly known as Etisalat) has rapidly transformed its business from a local telecom provider into a global technology group. But while its business had changed, its reputation had not. Many important stakeholders continued to view the company as purely a local telecom service provider. This misalignment threat...
How Aggreko used original research to lead Latin America’s energy debate
Sherlock Communications
Client: Aggreko
As Latin America’s energy transition moved up political and media agendas in 2025, debate across the region was dominated by opinion, regulation and competing narratives, with little reliable data on how the transition was actually unfolding on the ground. Aggreko and Sherlock Communications set out to change that. Through a proprietar...
Maaden's New Brand Launch
Maaden
Maaden is Saudi Arabia’s national mining champion and one of the fastest-growing mining companies in the world. As the business moved toward an ambition to grow tenfold by 2040, its corporate brand no longer reflected its scale, global relevance or future direction. In an industry still shaped by outdated perceptions, Maaden needed to ...
Seeing RealSense
Bospar
Client: RealSense
RealSense faced an existential communications crisis ahead of its July 11 spinout from Intel: generative AI engines repeatedly declared the company “dead.” This misinformation threatened investor confidence, customer trust, and the viability of RealSense as an independent category leader. Our ambition was bold: reverse RealSense’s “dig...
CORPORATE SOCIAL RESPONSIBILITY
Coartem Baby
Novartis
In 2025, Novartis set out to launch a medicine for a population that science forgot: Coartem Baby, the first antimalarial designed for newborns and young infants. Malaria is a deadly disease that kills more than 600,000 people every year, three quarters of them children. But due to a longstanding misconception that young infants are pr...
Dare to Celebrate Her
Socialdoo
Client: Greek Basketball Federation
In 2025, the Greek Basketball Federation (GBF) saw more than just a tournament in hosting the FIBA Women’s EuroBasket. It saw a chance to rewrite the story of women in sport. In a country where girls’ basketball was sidelined by systemic gender bias, minimal fanfare, and media neglect, GBF launched a purpose-led CSR campaign to change ...
Fruity Couture: Creating Big Knit Energy
Tin Man
Client: innocent
The Big Knit, in aid of Age UK, has always been Innocent’s crowning glory, but after two decades even the cutest knitted hats on smoothie bottles were starting to feel a little ‘old hat’. Our mission was to give The Big Knit a juicy refresh. An injection of culture and credibility in an awareness-driving campaign that would impactfully...
Happy Sea
Telemach Croatia
The project “Happy Sea“ is a unique, long-term socially responsible initiative that innovatively combines youth education, environmental preservation, and the application of advanced technology in protecting the Adriatic Sea. Telemach, in cooperation with the Digital Innovation Hub (DIH) Innovamare and the Ruđer Bošković Institute, lau...
Lupa do Bem - Scaling NGO access across Latin America
Sherlock Communications
Founded in 2021, Lupa do Bem was created from a belief inside Sherlock Communications that the core tools of public relations — storytelling, listening, credibility and access — could strengthen grassroots organisations, not just commercial brands. By 2025, as Brazil prepared to host COP30 and ESG debates intensified across Latin Ameri...
Our Journey of Joy With Operation Smile UAE
Mubadala Investment Company
Since signing a memorandum of understanding with Operation Smile UAE in 2023, Mubadala has built a long-term, purpose-led partnership that delivers life-changing healthcare to underserved communities while deeply engaging employees across geographies. Rooted in Mubadala’s belief that sustainable value extends beyond financial returns, ...
Straight Talk - The First Phone Pact
Golin
Client: Verizon Value brands
Straight Talk rewrote prepaid history with the First Phone Pact - the first-ever phone contract that turned back-to-school tech anxiety into open conversations, safer boundaries, and a cultural moment no other carrier could claim.
The Exam
Weber Shandwick Mexico
Client: Animal Politico
The short film "THE EXAM" addresses the crisis of youth recruitment by criminal organizations in Mexico, mobilizing society with verified data from the journalistic project “México: Destruyendo el Futuro.” The main creative challenge was to portray a delicate issue without sensationalism and to make the media and the public emotionally...
EMPLOYEE COMMUNICATIONS
2025 Chick-fil-A Fall Rally
Zeno Group
Client: Chick-fil-A
Chick-fil-A is known for its culture and its people. A culture rooted in care shapes how Owner-Operators lead, how Team Members serve, and how restaurants show up in their communities, creating pride and consistency across the chain. As Chick-fil-A introduced its Fall 2025 seasonal menu, the opportunity extended beyond serving great fo...
Bringing 98,000 people together for the first time at AstraZeneca
Ruder Finn
Client: AstraZeneca
In 2025, AstraZeneca, one of the world’s largest biopharmaceutical companies, took the bold decision to rethink its approach to global internal communications and engagement, bringing together 98,000 employees for on one platform for the first time ever. This creative change and communications campaign exceeded all aspirations and camp...
Empowering AI learning through M-AI
H/Advisors
Client: Boehringer Ingelheim
Boehringer Ingelheim recognised that while AI is transforming workplaces globally, its own lacked confidence, skills, and visibility of best practices. To close this gap and accelerate adoption, H/Advisors was brought in to develop and launch M-AI, a global internal communications campaign designed to educate, empower, and embed AI cap...
I Work For
Edelman
Client: DP World
DP World’s rapid expansion had diluted brand awareness and perception. Employees felt siloed, spontaneous brand awareness was low, and whilst aided awareness, consideration and familiarity were improving, DP World was struggling to convert new customers. This threatened performance, and DP World’s ability to lead globally. To address t...
Operation: EMA
Weber Shandwick Mexico
Client: ExxonMobil Mexico
At a company with over 500 employees, internal communications at Mobil Mexico had fallen silent. The intranet was inactive, emails across the company sat unopened in inboxes, and interaction was nonexistent. Rumors and informal conversations were the only source of information, leaving teams disconnected and uninformed. We created this...
Tiny Patients, Big Breakthroughs
Novartis
Novartis is one of a handful of major pharmaceutical companies developing new medicines for malaria and neglected tropical diseases, and does so through a dedicated Global Health unit, operating on a largely not-for-profit basis. Yet, few Novartis employees are directly involved in this work, and the role of the Global Health unit was ...
UK Narrative Campaign
BNP Paribas
The UK Narrative campaign, led by UK Communications at BNP Paribas, aimed to raise employee awareness of the bank’s UK footprint and the diverse industries we serve by creating a concise story each staff member could deliver in under 30 seconds; a pre-launch focus group was used to develop a cohesive story around our service lines, mar...
HEALTHCARE
Above the Bias
VML
Client: Abbott
For 537 million people worldwide, diabetes carries a unique burden: blame. Unlike other chronic conditions, societal narratives often reduce diabetes to a personal failing, leading to judgment instead of empathy. This stigma, amplified across media and healthcare and sometimes even loved ones, contributes to nearly 40% of individuals m...
Bloomcore
Weber Shandwick
Client: Zyrtec (Kenvue)
What if allergy season could become a cultural moment? In Spring 2025, ZYRTEC reimagined its role beyond the medicine aisle with Bloomcore—a playful, fashion-driven aesthetic that transformed pollen into style inspiration. Partnering with influencers and hero talent like celebrity stylist Law Roach, the campaign embedded ZYRTEC in cult...
Changing the Tune of Parkinson's Disease
FleishmanHillard
Client: AbbVie
Changing the Tune of Parkinson's Disease: Elevating the Invisible Voices of Caregivers Over 1 million Americans live with Parkinson's disease (PD), yet a critical voice remained absent from public conversation: caregivers. Despite carrying equal or greater burden than patients, caregivers were historically invisible in disease awarenes...
Mobilizing a Nation to Defend its Families against the Silent Pain
DeVries Global Shanghai
Client: GSK China
In a culture where enduring pain is a virtue, the agony of Shingles was masked by silence. For 264 million seniors, admitting pain meant showing weakness. The barrier wasn't ignorance; it was stoicism. We cracked this code with a profound paradox: seniors accept personal suffering, but reject becoming a burden. We didn't exploit this f...
Redefining Pink October Through Real Support
Edelman
Client: AstraZeneca
AstraZeneca transformed Pink October in Brazil from a symbolic awareness moment into a platform that embraces patients, deepens knowledge about breast cancer, and better prepares the support networks. Through a simple and symbolic act of writing Letters of Support, the campaign “With Support, Life Goes On” brought true stories into the...
The 3rd Opinion
Johnson & Johnson
Rather than launching another disease awareness campaign, the Third Opinion campaign addressed the behavioural gap at the exact moment that matters: the treatment consultation. Looking at a patient’s journey, we discovered people get first opinions (diagnosis) and seek second opinions (specialist validation) but rarely recognise their ...
The Swedish Prescription
Prime Weber Shandwick
Client: Visit Sweden
Visit Sweden, Sweden's national tourism board, set out to increase global awareness and attractiveness as a travel destination in a highly competitive market dominated by iconic landmarks and dramatic scenery. Lacking traditional “tourism icons,” Sweden needed a distinctive and relevant way to stand out internationally. The solution wa...
INFLUENCER MARKETING
#TeamWater
WaterAid
In August 2025, two of the world’s biggest YouTubers, MrBeast and Mark Rober, joined forces with WaterAid to launch #TeamWater. What emerged was one of the most ambitious and effective creator-led PR campaigns ever delivered by an NGO. In just one month, the campaign raised over $41 million, mobilised over 10,000 digital-first creators...
Bringing Koala Ears Back to Aussie Beaches
Eleven/TBWA
Client: Billie
Campaign Overview Billie, a US-based female razor brand renowned for challenging beauty norms, launched in Australia with an unconventional strategy: encouraging women not to shave. Research revealed that over one-third of Australian women feel judged for body hair, yet 75% remove pubic hair due to ingrained societal expectations. The ...
Mind's Best Friend
Golin
Client: Asics
Introducing ASICS’ newest ambassador. It’s not an athlete, a celebrity, or even a human… it’s a dog called Felix. Why? Because dogs are the original exercise influencers, motivating millions to move for their body and mind. In fact, 69% of Brits say their four-legged friend is their top motivator to get moving, more than family or fitn...
Seamless $1 Slice
Golin
Client: Seamless
Campaign Landing Page: https://awards.thegroupentries.com/prweek-global-awards-2026/seamless-1-slice/ Campaign Summary: Reviving a brand is no small feat. To reintroduce Seamless and prove we understood New Yorkers better than anyone, we needed more than a comeback. We needed an idea that would stop this discerning city in its tracks. ...
Snooze Insurance
Golin
Client: Grubhub
College students spend $40 billion annually on food, and delivery habits form with the independence of college life. Win a student, and they tend to remain loyal for at least the next decade of adult life. So every year, the first term is like a battleground state, with all delivery companies competing through money-off discounts and i...
Tourism New Zealand x The Hardest Geezer
Tin Man
Client: Tourism New Zealand
New Zealand isn’t just a destination. It’s a world of extremes packed into one unforgettable place. Jagged mountains. Ancient glaciers. Lush rainforests. Sun-drenched beaches. World-class food and drink and a rich, living Māori culture. NZ truly has it all. But this raised a challenge: how do you showcase this breadth and diversity wit...
Women With Altitude
The Romans
Client: OnePlus
Name a female explorer. Tough, right? That’s not because pioneering women didn’t exist. It’s just that history tends to focus on the men. This campaign set out to right that wrong. Women With Altitude turned the launch of the OnePlus 13 smartphone into a campaign that shone a spotlight on female explorers past and present, all while sh...
ISSUES AND CRISIS
Electrifying Rio: A Human-Centred Transition in a City Under Pressure
Sherlock Communications
Client: C40
A City. A Crisis. A Turning Point. When Rio de Janeiro suddenly stopped, Sherlock Communications’ campaign for the launch of the C40 Cities’ Laneshift initiative kept moving — only with greater strategy, sensitivity, and precision. Tasked with making the expansion of Rio’s public charging network visible and credible, the team faced an...
The Legacy of Virginia Roberts Giuffre
Dini von Mueffling Communications
Dini von Mueffling represented Epstein and Maxwell survivor/activist Virginia Roberts Giuffre as her public relations representative for six years until her death last April. Upon her passing, DVMC helped her brothers and sisters-in-law, Sky and Amanda Roberts, and Danny and Lanette Wilson, pick up the mantle and continue to fight for ...
UK Car Finance Scandal: Delivering Justice for 1.5 Million Car Finance Victims
Forward Global UK
Client: Courmacs Legal Limited
Forward Global UK’s campaign for Courmacs Legal, 'Delivering Justice for 1.5 Million Car Finance Victims', transformed a low-profile specialist law firm based in Blackburn into a national consumer rights champion fighting against major banks on behalf of motorists across the UK. Tasked with raising Courmacs' profile and accelerating cl...
Water Safety Alliances in Greece
Socialdoo
Client: EYDAP Water Supply and Sewerage Company
In 2024, Athens’ water reserves plummeted by 45%, triggering an environmental and socio-economic crisis. With just 700 days of water remaining, the Region of Attica faced a red alert. Although not responsible for the crisis, EYDAP, Greece’s largest water utility, was at risk of reputational fallout. Instead of deflecting blame, EYDAP s...
NON-PROFIT
12/15
SEC Newgate CEE
Client: Era of New Women Foundation
Every day In Poland, 12 out of 15 suicides are committed by men. To help prevent this, together with Joanna Przetakiewicz - founder of the Era of New Women Foundation, the second most influential NGO in Poland - we established the Coalition Against Loneliness: a cooperation platform bringing together NGOs, academic and medical communit...
Ban This Profile
Edelman (Spain)
Client: Ampara
In Brazil, millions of wild animals are trafficked each year—many because of social media. Cute, humanised wildlife content drives desire, which drives illegal demand. To fight back, Ampara Silvestre created BAN THIS PROFILE, a campaign designed to be banned. We created 150 Instagram profiles with over 1,500 digitally generated posts m...
Don't Miss A Beat
Hawthorn Advisers
Client: World Heart Federation
Cardiovascular disease (CVD) is the world’s leading cause of death, claiming more than 20 million lives annually. Yet up to 80% of heart attacks and strokes are preventable. To mark the 25th anniversary of World Heart Day 2025, Hawthorn Advisors partnered with the World Heart Federation (WHF) to deliver Don’t Miss a Beat, a campaign to...
From Field to Forum
Weber Shandwick
Client: Gates Foundation
The Solar Didi campaign transformed a grassroots innovation in rural Bihar into a nationally recognized model of women-led, climate-resilient progress. Women like Devki Devi revolutionized irrigation through solar-powered pumps, yet their work lacked recognition and influence. The campaign strategically leveraged authentic storytelling...
My Friend, Max Hate
Narrative XPR
Client: White Ribbon
White Ribbon has spent over 30 years working to engage men and boys in ending gender-based violence. Our 2025 insight? Boys are turning guidance from influencers who target them with the promise of confidence and success, then feed them misogyny and hate. We wanted to raise awareness of the alarming rise of misogyny in the “manosphere”...
Nothing is Truly Lost, Until it’s Forgotten
FINN Partners
This campaign tackled a complex and emotional issue - child abduction during war with nuance, strategy, and deep empathy. Despite geopolitical sensitivities, we moved the needle politically and socially across the Global South (including India, South Africa and Brazil). It’s a unique convergence of human rights storytelling, geopolitic...
Signs of Pride
LLYC
Client: Redi, Yajj, Colombia Diversa, Colectivo Sol, Grand Rapids Pride Center, Movilh, Fundación Veintiséis de Diciembre and Prensa Maric
As hard-won LGBTQ+ rights face renewed threats worldwide, Signs of Pride set out to influence public opinion by turning collective memory into an act of resistance. In the past three years alone, more than 90 legal changes have rolled back fundamental freedoms, reopening battles many believed were already won. The initiative began with...
The Tiniest Room
Golin Romania
Client: Save the Children Romania
Every 8 hours, a premature baby dies in Romania due to the lack of neonatal equipment. To drive awareness and donations, we reframed an incubator as a miniature baby room measuring just 0.2 sqm. The Tiniest Room was listed for rental on Romania’ s major real estate websites. Each rental—priced at €10—became a donation that allowed us t...
The Unburied Casket
Edelman
Client: Women For Change
In the last year 5,578 women were murdered in South Africa—a 33.8% increase in femicide from the previous year, in an ever-growing crisis. The government responded with silence and inaction. So we built something they couldn’t ignore, The Unburied Casket, 33.8% larger than a standard casket and a symbol of the truth they have tried to ...
PRODUCT BRAND DEVELOPMENT
Celebrations: Yule Breakers
Ketchum
Client: Mars Snacking UKI
Christmas 2025 presented an acute challenge for confectionery brands. Prices were rising, pack sizes were shrinking, and shrinkflation had become a regular media storyline. For Celebrations, this meant entering the year's most commercially important moment under heightened scrutiny. Rather than defend the product, Celebrations chose to...
Charli XCX | The IT Girl Era
Golin
Client: Magnum
To make Magnum a culturally iconic, global symbol of pleasure, we broke the archaic red carpet fashion conventions of the Cannes Film Festival with Charli XCX. We turned Cannes’ most famous street, La Croisette, into a throwback runway. Charli’s look? A complete reimagining of an iconic 1994 Magnum-eating runway moment. The campaign ta...
Love Your Lunch Day
Zeno Group Canada
Client: Newell Brands Canada
The pressing issue of lunch shaming impacts 26% of Canadian children, disproportionately affecting BIPOC and newcomer communities. In response, Sistema partnered with Rainbow Plate to launch Love Your Lunch Day, a movement championing food inclusivity in schools. By spotlighting the real stories of affected children and leaning into ke...
Mizone+ Electrolytes & Genshin Impact
Edelman
Client: Danone
Mizone+ Electrolyte represents a strategic reinvigoration of an established consumer brand entering a highly competitive category. While Mizone was widely recognised in China as a trusted functional beverage, its brand equity was historically anchored in vitamin replenishment rather than electrolyte recovery. As competition intensified...
Progresso Soup Drops
Edelman US
Client: GMI
How does a challenger brand pull focus from the category leader? Progresso did, dropping something so wild—and wildly disruptive—it commanded attention. As the #2 brand(16% share versus main competitor’s 50%) in a declining category, Progresso needed to do something big during cold and flu season, which represented nearly half of its a...
Seamless $1 Slice
Golin
Client: Seamless
Campaign Landing Page: https://awards.thegroupentries.com/prweek-global-awards-2026/seamless-1-slice/ Campaign Summary: Reviving a brand is no small feat. To reintroduce Seamless and prove we understood New Yorkers better than anyone, we needed more than a comeback. We needed an idea that would stop this discerning city in its tracks. ...
Snooze Insurance
Golin
Client: Grubhub
College students spend $40 billion annually on food, and delivery habits form with the independence of college life. Win a student, and they tend to remain loyal for at least the next decade of adult life. So every year, the first term is like a battleground state, with all delivery companies competing through money-off discounts and i...
PUBLIC SECTOR
A Teddy Bear’s Dream
Weber Shandwick
Client: Sandy Hook Promise
In March, Sandy Hook Promise launched its latest PSA, "A Teddy Bear’s Dream". This campaign is an extension of SHP’s work to create safer schools and communities through its evidence-backed Know the Signs violence prevention programs. The PSA leverages the powerful symbolism of a teddy bear to represent childhood innocence and the need...
Empathy Hunt: The Treasure of Understanding
Golin Taipei
Client: Taiwan AIDS Society & Taiwan AIDS Nurses’ Association
Despite legal protections, people living with HIV (PLWH) in Taiwan continue to face stigma in healthcare settings due to knowledge gaps among frontline healthcare professionals (HCPs). Empathy Hunt: The Treasure of Understanding transformed mandatory Continuing Professional Development into an accredited, web-based comic game inspired ...
Learn How to Do it Right - A humouristic campaign on recycling rituals
Socialdoo
Client: Region of Attica x The Heracles Group (Lafarge)
Greece recycled just 17% of its municipal waste in 2024, far below the EU’s 55% target. But in 2025, a bold public–private alliance set out to shift not just awareness, but behaviour. The Region of Attica partnered with Hercules Group and SOCIALDOO PR Agency to launch “Learn How To Do It Right”, a culturally native, humour-driven campa...
Look Up
Earnies
Client: TFL
Are you sitting comfortably? Pregnant women and people with disabilities are frequently denied a seat London’s Underground. Why? Because people slouch with their heads down, staring at their phones, unaware of those in need of a pew. Earnies took to LinkedIn to offer TfL the solution, with a campaign called Look Up. The idea? A simple ...
Remember Us
Edelman
Client: Central Narcotics Bureau of Singapore
“Remember Us” was the Drug Victims’ Remembrance Day campaign by the Central Narcotics Bureau of Singapore, developed with Edelman Singapore to address growing acceptance of casual drug use among youth. As drug-taking becomes normalised in pop culture and social media, CNB faced a complex challenge: discouraging use without fear-mongeri...
Teachers' Smart Up
Sigma Software University
Teachers’ Smart Up is a free national professional development initiative launched in 2022 by Sigma Software University to support Ukrainian educators during a period of rapid educational transformation. Designed in wartime, the program set an ambitious goal: to equip teachers with modern EdTech skills, updated curricula, and industry-...
The Swedish Prescription
Prime Weber Shandwick
Client: Visit Sweden
Visit Sweden, Sweden's national tourism board, set out to increase global awareness and attractiveness as a travel destination in a highly competitive market dominated by iconic landmarks and dramatic scenery. Lacking traditional “tourism icons,” Sweden needed a distinctive and relevant way to stand out internationally. The solution wa...
GLOBAL PR
CITIZENSHIP
From the Pacific to the Atlantic and the Caribbean: Opening the global stage to Latin American heroes
Sherlock Communications
Client: Zayed Sustainability Prize
From the Pacific to the Atlantic and the Caribbean, the 2025 Latin America campaign for the Zayed Sustainability Prize reached communities rarely included in global conversations: rural schools with unstable internet, small family businesses using a laptop for the first time, and NGO leaders navigating drought and crisis. We didn’t wai...
Virginia Roberts Giuffre: Nobody's Girl
Dini von Mueffling Communications
Dini von Mueffling Communications had the honor of representing Epstein survivor Virginia Roberts Giuffre and her lifelong mission to share her story with the world and hold her perpetrators accountable. Once Virginia’s posthumous memoir, Nobody’s Girl was released, we worked to ensure that the media coverage we secured would help cont...
CONTENT
Abracadaba: From Fan To Featured
The Brooklyn Brothers
Client: Mastercard
Today’s fans don’t just want to listen to music—they want to be part of it. So, during this year’s GRAMMYs, Mastercard used their commercial air time to debut Lady Gaga’s new music video, Abracadabra—then turned that moment into a community calling. We partnered with Morningview (led by Lady Gaga and Michael Polansky) and choreographer...
Building a Global PR Content Platform Through Children’s Voices
Experience Abu Dhabi (Department of Culture and Tourism - Abu Dhabi)
Kids Recommended transformed research into a global PR-led content platform authored through children’s voices. Based on insight from over 7,000 children and parents across nine markets, Experience Abu Dhabi identified a universal truth: children play a powerful role in family travel decisions, yet their perspectives are rarely used to...
Elevating the Role of Human-Animal Bond in Mental Wellbeing
Mars
We live in a time when mental wellbeing has never felt more important and more fragile, where 45% of people rate their mental health as their top health concern while stress and anxiety disorders affect 359 million worldwide. In 2025, Mars set out to prove that one answer to this societal challenge could lie in the pets that growing nu...
Hellmann's Bestsmeller
Edelman
Client: Hellmann's
Hellmann’s turned Garlic Aioli into a cultural moment by creating the world’s first garlic-scented book – a special-edition release with BookTok favorite Jennifer L. Armentrout. A social-first campaign, Bestsmeller authentically broke into fandom culture, driving outsized engagement, earned buzz, and strong sales results.
LEGO® Botanicals: How an Iconic Toy Brand Became the World's Most Unexpected Florist
The LEGO Group
How an iconic toy brand became the world’s most unexpected florist and sparked a global conversation about meaningful connection in an age of disconnection. Valentine's Day, once the pinnacle of love, had become "cliché" and predictable, and missing much-needed meaningful connections. The LEGO Group set out to bloom fresh energy into t...
The Everyday Escape
Golin
Client: ASICS
On World Mental Health Day, ASICS challenged a booming global industry with a disruptive truth: 15 minutes of movement delivers greater, longer-lasting mental uplift than a week at a wellness retreat. At a time when “wellness” had become synonymous with expensive, exclusive escapes, ASICS set out to reclaim it as something immediate, a...
The Swedish Prescription
Prime Weber Shandwick
Client: Visit Sweden
Visit Sweden, Sweden's national tourism board, set out to increase global awareness and attractiveness as a travel destination in a highly competitive market dominated by iconic landmarks and dramatic scenery. Lacking traditional “tourism icons,” Sweden needed a distinctive and relevant way to stand out internationally. The solution wa...
CREATIVE IDEA
Abracadaba: From Fan To Featured
The Brooklyn Brothers
Client: Mastercard
Today’s fans don’t just want to listen to music—they want to be part of it. So, during this year’s GRAMMYs, Mastercard used their commercial air time to debut Lady Gaga’s new music video, Abracadabra—then turned that moment into a community calling. We partnered with Morningview (led by Lady Gaga and Michael Polansky) and choreographer...
Hellmann's Bestsmeller
Edelman
Client: Hellmann's
Hellmann’s turned Garlic Aioli into a cultural moment by creating the world’s first garlic-scented book – a special-edition release with BookTok favorite Jennifer L. Armentrout. A social-first campaign, Bestsmeller authentically broke into fandom culture, driving outsized engagement, earned buzz, and strong sales results.
LEGO® Botanicals: How an Iconic Toy Brand Became the World's Most Unexpected Florist
The LEGO Group
How an iconic toy brand became the world’s most unexpected florist and sparked a global conversation about meaningful connection in an age of disconnection. Valentine's Day, once the pinnacle of love, had become "cliché" and predictable, and missing much-needed meaningful connections. The LEGO Group set out to bloom fresh energy into t...
Peppa Pig “Pig Changes”
Hasbro
Following its 20th anniversary in 2024, Hasbro faced a generational challenge: how to modernize one of the world’s most beloved preschool franchises for today’s parents and their media-savvy children, without losing the charm that made it iconic. The answer was “PIG Changes”, a bold, globally integrated campaign centered on an emotiona...
Share The First
Edelman
Client: Unilever/Dove
Scroll through many women’s camera roll and you’ll find the same story; hundreds of photos she deems “unworthy” to share. In fact, Dove research revealed 9 in 10 women take up to 50 photos before selecting one to post, with 60% avoiding sharing special moments altogether because they don't like how they look. #ShareTheFirst challenged ...
The First F1 Season Ticket
The Romans
Client: Heineken
Heineken has spent the last decade getting fans closer to F1, showing up at races around the world and celebrating everything that makes the sport what it is. When it came time to renew its long-standing partnership with F1 – a moment that usually means a polite press release and a firm handshake – we figured… why not make it actually ...
The Swedish Prescription
Prime Weber Shandwick
Client: Visit Sweden
Visit Sweden, Sweden's national tourism board, set out to increase global awareness and attractiveness as a travel destination in a highly competitive market dominated by iconic landmarks and dramatic scenery. Lacking traditional “tourism icons,” Sweden needed a distinctive and relevant way to stand out internationally. The solution wa...
EVENT ACTIVATION
Allegra Pit Shop
Edelman
Client: Allegra (Opella)
Allegra stands out among other allergy pills with its unique benefit of delivering relief with 0% brain interference, keeping you sharp and focused, with no drowsiness. To drive differentiation, Allegra took this benefit to the most mentally demanding event in sports: the Indy 500. Partnering with allergy sufferer and IndyCar champion ...
Philips HomeFest
Tin Man
Client: Philips
Philips believes a home is shaped by the everyday moments of people who live there. Brewing coffee to cooking dinner or cleaning up, it’s the small actions that turn a house into a home. Since 1891, this belief has helped Philips design appliances that make home life easier, more rewarding and meaningful. In 2025, Philips brought this ...
The First F1 Season Ticket
The Romans
Client: Heineken
Heineken has spent the last decade getting fans closer to F1, showing up at races around the world and celebrating everything that makes the sport what it is. When it came time to renew its long-standing partnership with F1 – a moment that usually means a polite press release and a firm handshake – we figured… why not make it actually ...
When Buenos Aires became a World’s Fair for Web3
Sherlock Communications
Client: The Ethereum Foundation
Devconnect Argentina marked the first time the Ethereum Foundation brought its flagship event to Latin America, with the ambition of breaking out of the crypto bubble and securing credible, mainstream visibility in a highly sceptical media environment. Taking place against the backdrop of political tension, intense scrutiny of crypto f...
INTEGRATION
194구
Hunter Public Relations
Client: Tequila Don Julio 1942 (Diageo)
To reassert itself as a global symbol of creativity, cultural influence, and contemporary luxury, Tequila Don Julio 1942 looked to its heritage in nightclub culture where bottles can become symbols of celebration. Transforming an iconic bottle into the message itself, Don Julio 1942 launched its first global brand collaboration with wo...
A PR-Led, Fully Integrated Global Campaign Designed by Children
Experience Abu Dhabi (Department of Culture and Tourism – Abu Dhabi)
Kids Recommended demonstrates how PR can lead fully integrated global campaigns by uniting insight, storytelling, content, creators, and experience around a single idea. Grounded in a global research study of more than 7,000 children aged 5–12 and their parents, the campaign began with a clear premise: let children define what makes a ...
Peppa Pig “Pig Changes”
Hasbro
Following its 20th anniversary in 2024, Hasbro set out to modernize PEPPA PIG for today’s families without losing the warmth, humor and trust that made the brand iconic. The challenge was not just creative, but structural: how to deliver a single, emotionally resonant story across PR, marketing, retail, content, social and other channe...
The Swedish Prescription
Prime Weber Shandwick
Client: Visit Sweden
Visit Sweden, Sweden's national tourism board, set out to increase global awareness and attractiveness as a travel destination in a highly competitive market dominated by iconic landmarks and dramatic scenery. Lacking traditional “tourism icons,” Sweden needed a distinctive and relevant way to stand out internationally. The solution wa...
PR BREAKTHROUGH
From Pop Mart to Pop Culture, via Labubus
W Communications and HelloFranses!
Client: Pop Mart
This is the story of how we transformed POP MART’s Labubus from cult collectibles to must-have fashion accessories, sparking a cultural phenomenon. Bringing Labubu from Asia to the Western world, we turned scepticism into hype, creating one of the most talked-about consumer moments in recent history. Our strategy blended the art of inf...
Girls Of The Year
Exposure London
Client: the LEGO Group and OLA
For decades, the LEGO Group has championed female creativity by challenging stereotypes and amplifying girls’ voices, to ensure they can see themselves as confident creators and builders of the world around them. In 2025, a global partnership with TIME marked a bold step forward, launching Girls of the Year, TIME’s first global list de...
Holiday Inn Express Breakfast Alarm Clock
Enthral
Client: IHG Hotels & Resorts (Holiday Inn Express)
Holiday Inn Express set out to reassert brand relevance in a commoditised hotel market, where “free breakfast” had become a background inclusion rather than a reason to choose. Instead of running a traditional brand campaign, we created a PR-led product innovation – the world’s first scent-powered alarm clock designed by a hotel brand....
Peppa Pig “Pig Changes”
Hasbro
Following its 20th anniversary in 2024, Hasbro reached a pivotal moment for PEPPA PIG: how to evolve one of the world’s most beloved preschool brands for modern families, while maintaining trust, relevance and cultural leadership in an increasingly crowded media landscape. The answer was PIG Changes—a bold, PR-led campaign built around...
Signs of Pride
LLYC
Client: Redi, Yajj, Colombia Diversa, Colectivo Sol, Grand Rapids Pride Center, Movilh, Fundación Veintiséis de Diciembre and Prensa Maric
At a moment of global regression in LGBTQ+ rights, Signs of Pride delivered a breakthrough PR initiative by turning historical memory into a cross-border platform for visibility, engagement, and understanding. In just three years, more than 90 legal reforms worldwide have rolled back fundamental freedoms, making the voices of those who...
The 2025 Young Inventors Prize
European Patent Office
The European Patent Office (EPO) typically serves a specialised audience—policymakers, legal experts and industry leaders. But in today’s world, where innovation must solve global challenges, public understanding and youth engagement are no longer optional. The Young Inventors Prize was created to recognise innovators aged 30 and under...
The Swedish Prescription
Prime Weber Shandwick
Client: Visit Sweden
Visit Sweden, Sweden's national tourism board, set out to increase global awareness and attractiveness as a travel destination in a highly competitive market dominated by iconic landmarks and dramatic scenery. Lacking traditional “tourism icons,” Sweden needed a distinctive and relevant way to stand out internationally. The solution wa...
PEOPLE TEAMS AND AGENCIES
BEST AGENCY - ASIA PACIFIC
Edelman Malaysia
Edelman Malaysia continues to set the benchmark for excellence, innovation and sustained performance, reinforcing its position as the country’s leading PR consultancy. In 2025, the agency reached a defining milestone by winning Gold for Malaysia PR Agency of the Year at the Campaign Agency of the Year Awards, marking an unprecedented s...
Golin
While merger noise swirled and many APAC markets faltered, we made a deliberate choice: focusing on the controllables and let excellence create our advantage. The result was a record year with 10% revenue growth, 72% NPS score, an 83% new business win rate, and a sweep of every major APAC award – PRWeek Global, Marketing Interactive PR...
Ruder Finn
Ruder Finn Asia Pacific is redefining what’s next for the communications industry by pairing deep local expertise with bold, AI-driven innovation. Guided by our “What’s Next” vision, we help brands protect, promote, and evolve in an era shaped by real-time risk, rapid AI disruption, and constant change. Over the past year, our regional...
Society
In 2025, SOCIETY showed what an independent, female‑founded, owned and led agency can achieve when purpose and performance partner. Operating from Sydney, Adelaide and Chicago, with expansion into Las Vegas, we delivered campaigns that changed national policy, strengthened communities and drove commercial impact across APAC. Our work h...
Sunny Side Up Group
Founded in 1985, SUNNY SIDE UP GROUP Inc. (SSUG) is one of Japan’s leading publicly listed PR and communication companies. In 2025, the group celebrated its 40th anniversary by achieving record-high revenue and operating profit -demonstrating that purpose-led communication can drive real business success. For decades, SSUG has leverage...
The Weber Shandwick Collective
In an era defined by unrelenting volatility, 2025 was a crucible year for The Weber Shandwick Collective (TWSC) in Asia Pacific. Geopolitical tensions, the rapid rise of generative AI, and shifting stakeholder expectations collided to create a landscape of unprecedented challenges. More than solving our clients’ communication challenge...
BEST AGENCY - MIDDLE EAST
Katch International
2025 has been a whirlwind at Katch. If our year was summed up as a Spotify Wrapped, it would probably include hits like “Don’t Stop Believin’”, “Moving on Up”, and “Life is a Rollercoaster.” Fifteen years since our launch, this was our busiest, boldest and most rewarding year to date, defined by scale, momentum, and doing things the Ka...
Seven Media
Seven Media is the Middle East’s largest independent, fully integrated communications agency. Proudly homegrown in the UAE, we are trusted by government, culture, sport, and global brands. In 2025, we turned 15 and delivered our strongest performance to date. We blasted through commercial targets while creating multi-platform campaigns...
The Weber Shandwick Collective
It is a wild world out there. With a group of talented people and advanced technological capabilities, the past year has been one with many highlights. We are proud to help clients survive in a fragmented, constantly shifting media landscape with ideas that provide value and are “built for the jungle, not the zoo.” We know that to earn...
BEST AGENCY - LATAM
Edelman
In a year marked by volatility, shifting cultural dynamics, and declining trust across Latin America, Edelman Latin America stood out by delivering earned‑first, culturally resonant, and measurable impact for clients. Leveraging three decades of regional trust, the agency evolved its model to meet a rapidly transforming influence lands...
LatAm Intersect
Hello! We are LatAm Intersect, one of the top five agencies of Latin America according to SABRE Awards and the Best Agency to Work for in Latin America, by PRovoke Media. We’ve been constantly rewarded for our leadership in creativity and innovation. Why is that? It’s all in our name: INTERSECT. Our fundamental belief: in a world of bi...
Porter Novelli
Strategic Communications Fueled by Innovation Porter Novelli is a Global, full-service agency empowering brands to navigate culture, engage with precision, and lead with technology—transforming how they connect with their audiences through earned media, influence, PR, and strategic communications. Porter Novelli is the strategic commun...
Sherlock Communications
Founded ten years ago with a clear belief that international brands entering Latin America deserved communications partners that were locally rooted, globally minded and socially responsible, Sherlock Communications has evolved into one of the region’s most credible and impactful agencies. In 2025, we combined sustained double-digit gr...
The Weber Shandwick Collective
In a media landscape defined by constant change, The Weber Shandwick Collective’s Latin America team is not just adapting; it is leading with agility, innovation, and profound cultural resonance. Guided by the global expertise of Weber Create, Weber I/O, and Weber Advisory, the team crafts purpose-driven campaigns that rewrite the rule...
BEST AGENCY - EUROPE ( OUTSIDE UK )
Allumeuse
Founded and led by Alessandra Montana nearly ten years ago, Allumeuse has evolved from a PR-led consultancy into a fully integrated strategic partner, delivering tangible business impact through a deeply cultural and multidisciplinary approach. Today, the agency stands as a distinctive European benchmark for strategic communication in ...
Ballou
Ballou is Europe’s leading independent communications agency for high-growth technology companies and investment firms. For almost 25 years, we have helped founders, investors and business leaders build reputation and drive growth across the continent in shaping influence. With teams in Paris, Berlin and Barcelona, we combine pan-Europ...
Socialdoo
In volatile, low-trust environments like Greece and SE Europe, communication is not spin, it’s infrastructure. Since 2009, Socialdoo has been redefining public relations as a tool for systemic clarity and long-term institutional trust. With 95% client retention over 17 years and 45+ active clients across 20 industries, we lead when sta...
The Weber Shandwick Collective
In 2025, The Weber Shandwick Collective’s European network set a new benchmark for innovation, creativity and client impact across the region. With offices in France, Spain, Germany, Switzerland, Belgium and The Netherlands, Weber Shandwick Europe consistently delivered culturally resonant strategies, intelligence-led solutions and awa...
Wachsman
2026 marked a decade in business for Wachsman. In 2025, our EMEA presence continued to expand across the continent beyond our physical base in Geneva, scaling our pan-European team and operations servicing Spain, Portugal, Italy, and France, entering Germany and the Netherlands. Our industry underwent significant, era-defining shifts, ...
GLOBAL BRAND
International Workplace Group
Since 2021, against the backdrop of an increasingly polarised landscape around how we work, MHP Group have partnered with International Workplace Group (IWG) to lead the global debate. The company’s rapid growth is fuelled by a powerful idea: “We don’t have to work like this” – challenging the fundamental assumption that companies wil...
The LEGO Group
How an iconic toy brand became the world’s most unexpected florist and sparked a global conversation about meaningful connection in an age of disconnection. Valentine's Day, once the pinnacle of love, had become "cliché" and predictable, and missing much-needed meaningful connections. The LEGO Group set out to bloom fresh energy into t...
GLOBAL PROFESSIONAL - IN-HOUSE
GLOBAL PROFESSIONAL - AGENCY
Dena Vassallo
Society
Dena Vassallo founded SOCIETY to close a critical gap in modern communications: people-first connection that partners purpose and performance to create genuine business impact for clients. Her strategic vision has transformed SOCIETY into an independent, female-founded, owned and led earned-first agency partnering with brands essential...
Megan Driscoll
EvolveMKD
EvolveMKD is a public relations and digital marketing agency founded in 2014 by Megan Driscoll. As a 100% female-owned and led agency, we specialize in public relations, digital marketing, social media, creative asset development, and influencer relations. Our independence allows us to operate with agility, authenticity, and a client-f...
Roger Darashah
LatAm Intersect
Cambridge-born, Lisbon-based Roger Darashah is the epitome of a global professional. Having built multi-national agency teams in London, Paris, Barcelona, São Paulo, and Mumbai for other firms, Roger’s curiosity about untapped markets and passion for cultural exchange inspired him to co-found LatAm Intersect PR (LIPR). Since 2019, Roge...
Tom Beckman
The Weber Shandwick Collective
In 2025, Tom Beckman, Global Chief Creative Officer at Weber Shandwick, reinforced The Weber Shandwick Collective (TWSC) as a global creative leader. With over a decade at Weber Shandwick and a legacy at Prime, he has led the agency to the top of the Cannes Lions rankings. Tom has championed creativity and innovation globally across th...
SMALL GLOBAL AGENCY (under $100m revenue)
Axicom
In a year when many agencies retreated into caution, Axicom leaned into boldness. Their philosophy of "Calculated Bravery" isn't just a tagline - it's a strategic commitment that has delivered exceptional results for clients while reshaping what a modern tech communications agency can be. Axicom has proven that B2B communications can b...
Bospar
From Surviving to Thriving Bospar, the small agency with big-agency reach, represents innovators across technology, healthcare, finance, education, consumer, and the public sector. When market forces threatened the agency’s core business, Bospar didn’t retrench; it transformed. In 2024, an 80% collapse in Series A funding and a 49% dec...
HAVAS Red
HAVAS Red Network is a global, collaborative agency network redefining what modern PR can achieve. Since forming in 2019, it has pioneered a world-first merged-media model unifying PR, social, influence, content and data into one powerful engine, and has expanded from five markets to 23 markets, with recent growth in Kenya, Nigeria, Uk...
Mindset Consulting
Mindset Consulting is an award-winning, Madrid-based international strategic communications agency for tech companies and VC funds. The agency was established in 2020 by Dina Mostovaya, a global business and culture strategist who was named the Best Woman in PR by the Davos Communications Awards 2022 and the grand prize winner and PR S...
Sherlock Communications
Founded ten years ago with a clear belief that international brands entering Latin America deserved communications partners that were locally rooted, globally minded and socially responsible, Sherlock Communications has evolved into one of the region’s most credible and impactful agencies. In 2025, we combined sustained double-digit gr...
Tangerine
We’re Tangerine, an independent, female-led powerhouse PR and social agency. Born in PR and raised in social, we build Superbrands through the power of Attention. We unite earned storytelling and community engagement with paid effectiveness to add measurable value to our clients’ businesses and ensure social and PR is valued as a busin...
The Hoffman Agency
Competing against global agencies that are often 10X, 20X — even 30X larger, The Hoffman Agency delivered the strongest performance in its 35+-year history. The consultancy retooled its service delivery, business operations and workplace around one objective: winning and excelling at complex, multi-market assignments. Turning to financ...
The Romans
The past 12 months at The Romans have seen… 55 new hires join us, 52 new clients won by us and a stunning 35% YoY revenue growth. A 93% client retention rate, a 92% staff retention rate and a creative department that almost tripled from 9 to 26. The creation of a ‘beer-proof’ parka-style Lidl jacket to celebrate Oasis reuniting, a carb...
MID-SIZE GLOBAL AGENCY (between $100m and $250m revenue)
Ruder Finn
Before AI became a headline, a hype cycle, or a mandate, Ruder Finn made a deliberate bet: that AI would fundamentally reshape how work happens, how human creativity is amplified, and how influence is earned at a global scale. In 2025, that conviction paid off. While much of the industry faced rapid consolidation, Ruder Finn had its st...
Zeno Group
Zeno grew in 2025, delivering 9% YOY growth and $153M in global revenue. Specialist offerings posted double-digit gains, AI and innovation accelerated, and a reengineered client model sharpened agility, speed, and real-time intelligence. Clients turned to Zeno to lead through complex business, societal, and geopolitical challenges. Thi...
LARGE GLOBAL AGENCY (over $250m revenue)
Edelman
In a year of profound disruption, Edelman stood out for its resilience, advisory expertise, and commitment to excellence. After a period of significant transformation, 2025 marked a pivotal year in Edelman’s ongoing evolution into a future-ready global communications advisory firm and creative powerhouse, as evidenced by its award-winn...
FleishmanHillard
At FleishmanHillard we owned our industry “behemoth” status, capitalizing on our global reach and breadth of expertise to lead a worldwide modern comms revolution. Our new Global Executive Advisory boosted our consultative agility and created decision-advantage for C-suite leaders navigating high-stakes situations. It contributed to of...
Golin
Golin achieved something unprecedented: 7.8% YOY global growth while many competitors declined, history-making Cannes Lions recognition, and triple global Agency of the Year honors from Campaign, PRWeek and PRovoke Media. This isn’t a moment - we're building a movement. After five consecutive years of industry-leading performance, we'r...
The Weber Shandwick Collective
In an era where the media landscape is a jungle – fragmented and unpredictable – The Weber Shandwick Collective (TWSC) embraced disruption to redefine agency leadership in 2025. Guided by Chief Creative Officer Tom Beckman’s philosophy, “Build for the jungle, not the zoo,” we delivered bold, earned-first solutions that built brands and...
