Client: Save the Children Romania
Every 8 hours, a premature baby dies in Romania due to the lack of neonatal equipment. To drive awareness and donations, we reframed an incubator as a miniature baby room measuring just 0.2 sqm. The Tiniest Room was listed for rental on Romania’ s major real estate websites. Each rental—priced at €10—became a donation that allowed us to buy new equipment for maternities in need. Unlike standard property listings, the Tiniest Room listing remained re-rentable, generating continuous donations. Furniture retailers and influencers joined in, amplifying the story. Through Tiniest Room we’ve turned passive page views into life-saving interventions and exceeded our goal of 28 new incubators, funding 30.
