The Weber Shandwick Collective

In an era where the media landscape is a jungle – fragmented and unpredictable – The Weber Shandwick Collective (TWSC) embraced disruption to redefine agency leadership in 2025. Guided by Chief Creative Officer Tom Beckman’s philosophy, “Build for the jungle, not the zoo,” we delivered bold, earned-first solutions that built brands and achieved measurable business impact. Key highlights of our success include: Securing the Mars global earned media AOR in the year’s most competitive pitch and partnering with iconic brands such as Kimberly-Clark, Spotify, TikTok, and M&Ms to deliver earned-first creativity that moved culture and metrics. Leveraging AI-driven tools, like HALO – our proprietary AI platform; agentic crisis communications platform; and scenario planning tools, to help clients navigate complexities across industries. Driving growth and influence by winning over a dozen seven-figure client engagements and achieving double-digit growth in influencer work, alongside strong single-digit growth in our top client portfolio. Earning unparalleled industry recognition, including PRWeek’s Agency of the Year, Ad Age’s A-List, and the most-awarded PR agency at Cannes Lions for the third consecutive year. We advanced our leadership through three integrated capabilities: Weber Create: Earned-first creativity where influence meets culture. Through Cultural Choreography, we design data-driven, earned-first and paid-integrated approaches that build cultural relevance, brands, and businesses. Weber I/O: Innovation where code meets culture, integrating data, tech, and AI in communications, including crisis navigation and predictive scenario planning. Weber Advisory: Modern corporate and public affairs, guiding C-suite leaders where business meets culture amidst complex reputation, political, and stakeholder challenges.