The Weber Shandwick Collective

In an era defined by unrelenting volatility, 2025 was a crucible year for The Weber Shandwick Collective (TWSC) in Asia Pacific. Geopolitical tensions, the rapid rise of generative AI, and shifting stakeholder expectations collided to create a landscape of unprecedented challenges. More than solving our clients’ communication challenges, we are their strategic ally, guiding them through the intersection of societal, technological, and cultural forces. We positioned ourselves higher on the value chain, equipping the region with the foresight, innovation, and expertise required to counsel and lead on the world’s most complex issues. With the global rollout of Weber Advisory, Weber Create, and Weber I/O, we redefined the very nature of our client partnerships. We rose to the moment in many ways, and the results speak for themselves: 100% retention of our top 20 clients, new business wins from Samsung, Techno, Eli Lilly, Spotify, and Tata Motors, and a staggering 50 industry awards, including Agency of the Year honors in India, South Asia, Korea and Japan. Yet, amidst external triumphs, we also looked inward, ensuring our employee programs were recognized as global best-in-class, further solidifying that transformation begins within. As we prepare for 2026, the message is clear: the complexity will deepen, but so will our resolve.